José Mourinho, Manchester United manager and two-time UEFA Champions League winner, is the star of Heineken’s latest TV ad – shot by British movie director Guy Ritchie.
The Prep Talk commercial, the latest instalment in the brewer’s Champion the Match campaign, features Mourinho delivering a motivational address to fans across the globe, challenging them to prepare for match night regardless of where in the world and what time zone they are in.
It is set to be launched tomorrow (14 September) in more than 90 countries on TV and digital, and will run throughout the 2016/17 season.
Mourinho was the perfect person to inspire and motivate football fans, according to senior Heineken director Gianluca Di Tondo. “Preparing for UEFA Champions League match night makes the experience even better. With a little bit of thought and effort, fans and their friends will have a greater experience.”
The film marks the 11th year of Heineken’s partnership with the UEFA Champions League. It includes global and regional variations to suit different fan viewing behaviour around the world, said the brewer.
Mourinho said: “I like what Heineken stands for especially its stance on responsible drinking and filming Prep Talk was a new, and very enjoyable, experience. Guy Ritchie is a great coach and definitely got the best out of me.”