The Kraken has teamed up with marine conservation charity Surfers Against Sewage for a new limited edition bottle of its posh spiced rum.

It has launched the new 75cl bottle, featuring an embossed ceramic design of the mythical sea creature’s tentacles curling around it, with a sandblasted matte finish, into Amazon and the brand’s web store (£35.90/70cl)

Kraken will donate £1 from every bottle sold to the charity, which works to protect the planet’s oceans, beaches and oceanic wildlife from pollution. Kraken said it planned to work with the charity on “an ongoing basis to support its efforts”.

Earlier this year, the brand launched black metal Kraken straws designed to further up its sustainability when used as a cocktail spirit in the on-trade.

It comes as supermarket value sales of the brand are surging. Kraken added a cool £3m to its value over the last year, which hit £14.1m - a 26.9% increase, on volumes up 23.9% [Nielsen 52 w/e 8 September 2018].