Drinks supplier The Ice Co has given its thriving frozen cocktails portfolio a makeover.
Three of the four updated Ice & Easy cocktails – Mojito, Piña Colada and Strawberry Daiquiri, featuring a more ’vibrant, fun and modern’ look – are rolling into Tesco during the next couple of weeks, while the brand’s Margarita variant has just secured its first listing with Nisa.
Launched into 630 stores in March, the Tesco trio has generated just short of £764,000 [Nielsen 52 w/e 16 July 2016] in a pouched RTD category down 29%, driven by Diageo’s Parrot Bay brand and its Smirnoff offerings.
Yorkshire-based The Ice Co recently secured a listing with Waitrose for its Super Cubes – giant ice cubes that are three times larger than ‘normal’ – which it launched into Tesco in September 2014.
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