- Banrock Station’s spend rocketed in 2012 in support of the January launch of lower alcohol variant Banrock Light, backed in print and digital media.
- Campo Viejo also upped its spend, in support of the April launch of the higher end Campo Viejo Vintage 2011 Tempranillo wine.
- While conventional TV advertising was subdued last year, a number of high profile sponsorship deals (not measured by Ebiquity)were done between wine brands and programmes.
- Hardys continued its long-running partnership with Channel 4’s Come Dine With Me and in August Jacob’s Creek announced its sponsorship of Jonathan Ross’s Friday night ITV show. A month later, Blossom Hill kicked off its sponsorship of the new series of Dallas (pictured), on Channel Five.
Focus on Wine & Champagne: How much for a bottle of wine?
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Focus on Wine: TV remains critical to marketing