All Alcoholic drinks articles – Page 140
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News
Greene King targets younger drinkers with 'richer life' push
Ads featuring the brand’s fox mascot, Henry, hitchhiking to Scotland in search of “a richer life”, will air from 10 March on TV, online and social media
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News
Jura looks to broaden appeal with launch of five new whiskies
The new lineup consists of single malts with rsps from £33 to £75
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News
Fuller's eyes zero-alcohol London Pride launch
Low and no-alcohol is “becoming a category you need to be in” says Fuller’s…
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News
AB InBev toasts strong fourth-quarter results
The City was toasting AB InBev after it surprised the market with far stronger fourth-quarter results than expected
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News
Berry Bros & Rudd to distribute Old Potrero whiskey in UK
The tipple, made from malted rye grain distilled in copper pot stills, has “bold spice and fruit notes characteristic of rye”
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News
Cardboard cost hikes push beer brands towards plastic
Surging costs are putting small beer brands’ ability to sustainably package their products at risk say craft brewers
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Comment & Opinion
Can Carlsberg’s switch from sport to music convince customers it’s cool?
Turning booze brands around is tricky business. It requires time and dedication - and Carlsberg also needs to be bolshie right now
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News
The Portman Group announces major code of practice review
It will kick off a public consultation this spring - the fifth assessment of the body’s code since its introduction in 1996
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News
Brooklyn Brewery launches Mixtape pack
It contains 12 cans across the brand’s core range; Brooklyn Lager, American Ale, Brooklyn East IPA and Scorcher IPA
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News
Rosie’s Pig cider gets raspberry & cucumber flavour
Westons is extending its Rosie’s Pig range of canned craft cider with a raspberry & cucumber flavour…
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News
Budweiser takes over from Carlsberg as England football team sponsor
The AB InBev brand has signed up to sponsor the team and Wembley Stadium
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News
BrewDog kicks off million-pint Punk IPA sampling campaign
The Scottish brand is inviting drinkers to sign up via its website to receive a barcode that can be scanned at any BrewDog bar
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Comment & Opinion
Jane Walker is a misstep but Diageo is no sexist throwback
The idea that women “can’t handle” the tipple in its original form is patronising at best, downright sexist at worst
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News
Diageo looks set for ‘The Corner Shop’ online retail platform
The Corner Shop would mark a step back into direct online retailing for Diageo, which closed its luxury e-commerce platform Alexander & James in early 2017
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News
Scots government decides to set minimum unit price of 50p
The decision was made after a public consultation on the issue, with 130 responses received, of which 74% were in favour of a 50p minimum
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News
Calum Fraser takes up role of William Grant and Sons UK rum specialist
Fraser’s responsibilities will include “building brand advocacy and bridging communication” with bars, restaurants, retailers and media
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News
London Fields Brewery shooting for supermarket shelves by summer
The brewery relaunched at last week’s Craft Beer Rising festival in London, following its acquisition by Carlsberg last year
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Comment & Opinion
Outrage at craft beer buyouts is lazy and unfair
Fuller’s is a far cry from the ‘purveyors of bland, corporate beer’ the craft world so loves to ridicule - like it or not, brewing is big business now
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News
Diageo joins Free The Bid push to aid women in advertising
In November, Diageo was named as one of the top ranking FTSE 100 companies for gender parity in the boardroom
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News
Amstel £7m relaunch to rebuild momentum after Tesco delisting
The second revamp for Amstel in two years will see new bottles and cans roll out this month featuring a red design and logo