All Alcoholic drinks articles – Page 260
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News
Bavaria hires Rourke to brew alcohol-free storm
Dutch brewer Bavaria has enlisted Hollywood hell-raiser Mickey Rourke to give non-alcoholic beer a "cooler" image and knock Beck's Blue off the top spot. The Wrestler star and alcohol-free beer may not be an obvious match, but a new...
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NewsGrocer 33: One price cut is enough for Asda
Despite making three hikes and only one reduction, Asda took first place this week, although its basket came in only 16p cheaper than that of second-placed Morrisons. Asda's Baileys (£11.97), bananas (85p), Tilda mushroom rice (£1) and Wall's Mini...
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FWD leads duty stamp calls despite brewer opposition
The Federation of Wholesale Distributors has called for the introduction of duty stamps on beer to combat duty fraud, provoking fierce resistance from brewers.
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Wood’s rum shows off its Navy cred
First Drinks is bolstering the seafaring credentials of its Wood's 100 Old Navy Rum dark rum. The brand is sponsoring a sampling event at the Meet Your Navy show held at Portsmouth Naval Base next weekend. FD is also running a...
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NewsCarlsberg’s Mr Fixit
Carslberg UK was in serious trouble in 2008 – until Dr Isaac Sheps arrived. He tells Liz Hamson how he dragged the second-biggest brewer in the off-trade back from the brink
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NewsBreaking the sound barrier
A blast of Bizet in the French wine aisle and even birdsong in the loo... it all adds up to a more satisfying customer experience – and enhanced sales, says Suzy Bashford
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Captain Morgan is given a ‘handsome and authentic’ look
Diageo has given its dark rum brand Captain Morgan a packaging revamp to make the seafarer "more handsome and authentic", and further boost already buoyant sales. The new design, rolling out now, is intended to emphasise the brand's...
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NewsAcid Test: Windhoek
"I really liked this beer. It had a very full flavour similar to some of the well-known German lagers, probably because it's made using the German beer purity laws."
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News
World News 24/7/10
Heineken has completed the acquistion of the beer operations of Fomento Económico Mexicano, producer of Sol and Dos Equis. The Netherlands-based brewer will issue new shares to give Femsa a 20% stake in Heineken...
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NewsBrewDog unveils world’s strongest (and weirdest) beer
BrewDog is courting more controversy with the launch of its strongest – and weirdest – beer yet.
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Heineken completes Femsa takeover
Heineken has completed the acquisition of the beer operations of Fomento Económico Mexicano SAB (Femsa), producer of Sol and Dos Equis beer brands.
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Lamb’s Navy Rum promo supports RNLI
Lamb's Navy Rum has joined forces with the Royal National Lifeboat Institution (RNLI) for the first time in an on-pack promotion that offers a two-week cruise holiday. Nearly 100,000 bottles of the Halewood rum are being rolled into the...
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Rhythm & Booze to open best beer shop and its own brewery
Rhythm & Booze plans to open a shop that will sell every beer made in the UK and start brewing its own ales in a dramatic diversification move. The store, which will be named Britain's Best Beer Shop, will also have a trading website...
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Birds Eye unveils chicken Bake to Perfection lines
Birds Eye is aiming to build on the success of its Bake to Perfection Fish range by expanding the concept into chicken. The four-strong range includes Garlic & Herb, Chasseur, Tomato & Basil and Red Wine & Mushroom variants,...
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Cider juice content plan backed by Aston Manor
The government's plan to target low-quality, cheap cider by introducing a minimum juice content will be a "breath of fresh air" for the industry, according to the UK's largest own-label cider supplier. Justine Greening, economic secretary...
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Success story of alcohol-free beer
Sir, I noticed that in your Focus On Beer & Cider (10 July) alcohol-free beer wasn't given a fair representation considering its growing popularity. At Bavaria, we have experienced year-on-year growth since the birth of our alcohol-free beer and...
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NewsAcid Test: Black Star
"The label doesn't exactly stand out and makes it look like an own-label alternative to JD. With a 22% abv, this isn't going to appeal to regular whiskey drinkers."
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News
Kronenbourg 1664 gets silver makeover
Heineken UK is switching the packaging of Kronen-bourg 1664 to the brand's global design to better flag up its premium qualities. The revamped lager, hitting stores this week, sports a more sophisticated design, including a...
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Focus On Beer & Cider: Alcohol-fre beers
Patchy quality and the arrival of more interesting soft drinks had consumers turning their backs on non-alcoholic and low-alcohol beer (NABLAB) in the 1990s but it is enjoying a revival. Sales of NABLAB are up 8.6% in volume and 4% by value in the take-home market [Nielsen 52w/e 17 April].
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Tesco: scale duty to boost sales of lower-abv wines
The head of beer, wine and spirits at Tesco is calling for a shake-up of wine duty to boost growth of lower-alcohol wine, The Grocer can exclusively reveal.Speaking at the launch of a Finest Vintage 2000 wine range last week, Dan Jago...