All Alcoholic drinks articles – Page 294
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News
Select & Save drive targets Bargain Booze
Symbol group Select & Save is taking on Bargain Booze with a new marketing campaign claiming to beat the off-licence chain on price. The convenience store operator has added the strapline 'Better bargains than Bargain Booze' to its consumer...
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Tartan is out for Balblair
Recently relaunched malt whisky Balblair is hoping to challenge the cliché of Scotland as all tartan and shortbread with its new campaign. Brand owner Inver House Distillers has teamed up with contemporary Scottish creative talents from...
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Stewart rises to bigger role in Asda BWS
Asda beers, wine and spirits director Dave Stewart has been promoted to general manager BWS at the retailer. Stewart started in the department in May, joining from the electronics where he was general manager. He takes over from Oliver Haughton, who...
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tapping into spirit aisles
More than 14 million households buy spirits to drink at home and the off-trade category is worth £2.7bn. Yet, when compared with the on-trade (worth £3.5bn), it is clear that retailers are still under-exploiting the market. Suppliers are partly to...
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Dynamic Douro
The most exciting wine country you know least aboutGo on, then - try to remember the last time you opened a bottle of Portuguese wine, and I'm not talking Port. I bet it was Mateus Rosé or Lancers, the country's two biggest...
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Red Square tries to tempt clubbers
Caffeine-based vodka drink Red Square Reloaded is offering clubbers the chance to win trips to top party destinations around the world in an on-pack promotion.Winners of the World Party Weekenders on-pack competition will jet off to some...
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NEWS OF THE BREWS
Against The GrainThe UK's oldest gluten-free beer has moved production to Wold Top in East Yorkshire after demand outstripped capacity at its previous brewer. Against The Grain, a 4.5% abv citrus-flavoured beer for...
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News of the brews - Brewers gear up for the cup
Greene KingGreene King IPA is the official beer of England Rugby. Its World Cup campaign focuses on getting people off the sofa and into pubs. Promotional kits are available, which include branded drip mats, empty-belly posters,...
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Great British Beer Blackout?
The power of the media is frightening. At its best, it can expose lies, fraud and political shenanigans. At its worst, it can destroy people's lives and can drive sane people mad by ignoring or distorting their efforts.Take - as a prime...
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BBF campaign to link SoCo to Mardi Gras
Southern Comfort is hoping to replicate Guinness's St Patrick's Day success by exploiting the connection it has with the Mardi Gras celebrations in its native New Orleans.Brand owner Bacardi Brown Forman (BBF) wants to make the February...
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Wet weather worse than smoke ban
Licensees are coming to terms with what is being described as one of the wettest summers on record, with pub visits down and sales of draught lager and beer taking a battering.The monsoon month of June saw the on-trade hit particularly...
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ASDA cleared of targeting children
A complaint that Asda is targeting children through its marketing of a range of vodka-based drinks has been rejected by the Independent Complaints Panel, which makes decisions under the Portman Group's Code of Practice on the Naming, Packaging...
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A spirited recovery
At 4.30 pm on Saturday 15 October 2005, Tony Sharpe, MD of gin and vodka distiller G&J Greenall, received a phone call from his operations director informing him that the company's sole plant in Warrington was on fire. There were only two...
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Cider drinkers dismiss over-ice idea at home
Drinkers prefer their cider without ice when they are drinking at home, according to a nationwide survey. Three times as many consumers said they preferred to drink cider chilled but not with ice to those who drank cider over ice while at home, in...
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Cono Sur is first to go carbon neutral
A Chilean winery has become the first in the world to achieve global carbon neutral delivery status. The Cono Sur Winery, which produces the Cono Sur and Isla Negra ranges, is now permitted to use the CarbonNeutral mark on its exports, after...
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Retailers urged to turn women on to real ale
The Campaign for Real Ale (CAMRA) has launched an attack on the male-oriented marketing practices of brewers and is urging retailers to target female drinkers. CAMRA's first female chairman, Paula Waters, criticised current marketing practices,...
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Corky's adds third speciality liqueur
Corky's Vodka Liqueur is continuing its march on the speciality drinks sector in the off-trade by adding a Mint Cream addition to its range. The new flavour follows the launch of Strawberries and Cream to the cream range in February, which also...
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acid test - Argento Rose and Blue Nun Pinot Grigio
Expert's verdict: 7/10 ?I like the clean, crisp and stylish bottle design and label presentation. Malbec is in vogue currently and this particular rosé delivers a well-balanced wine for all occasions. The underlying dryness and cherry notes offer an...
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Modern look for Soberano
Spanish brandy Soberano has adopted a new look in a bid to appeal to a more contemporary audience. The brandy's new bottle shape follows focus group research in its domestic market and is designed to enhance the drink's high quality message, while...
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Stores on greener path with new pack formats
The drinks industry is being urged by retailers to do more to reduce its environmental impact. Tesco is asking its suppliers to look at more environmentally friendly packaging, while Sainsbury's and Waitrose have confirmed listings of BWS products...