All Alcoholic drinks articles – Page 296
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French debut for Vinoceros
Vinoceros has acquired its first range of wines from France.The New World wine specialist has launched the Fox Wood brand from the Languedoc region into the independent sector.Initially the range will consist of four single...
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In Brief: Designer glasses; Asian sponsor; Smirnoff in Scotland
Designer glasses Exclusive Champagne glasses, designed by Serena Sutcliffe MW for Champagne Perrier-Jouët, will be made available in the off-trade for the first time. Champagne fans can now buy the glasses in a special gift pack, rsp £39.99 for two....
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Wine: 'not a drink for young people'
More instore merchandising aimed at young adults is one of the recommendations for retailers looking to encourage younger drinkers into the wine aisles. The proposals emerged from a survey of 20 to 25-year-olds, commissioned by the wine...
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Every Year Counts for Glenfiddich drinkers
Glenfiddich is getting a £23m makeover, with a global marketing campaign and revamped packaging, as brand owners William Grant & Sons attempt to modernise the appeal of malt whisky. The campaign, called Every Year Counts, will go live in...
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Constellation goes for greener bulk bottling
Constellation Brands' announcement last week that it is to build a dedicated bottling plant alongside a bonded warehouse in Avonmouth has been hailed a significant step to producing more environmentally-friendly wines. Andy Dawe, glass...
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Percol hires Mount for an adventure in coffee
Wine guru Angela Mount has linked up with coffee producer Percol to encourage consumers to explore different flavours of coffee. Ex-Somerfield wine buyer Mount, whose tastebuds were once famously insured for £10m, will be working with...
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Acid test - Andrew Peace Masterpeace Wine
Expert's verdict:7/10 ?The Tetra Pak packaging concept for light wine has been talked about for some time and I am impressed with the presentation of this product. The liquid in the carton is of a high quality. Full marks to...
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Gales Wines given modern makeover
Traditional English fruit wines are getting a modern makeover as Fuller, Smith & Turner relaunch their range of Gales Country Wines. The brewer inherited the brand as part of the Gales Brewery portfolio when it bought the company in 2005...
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Foster's looking for growth in c-stores
Australian wine supplier Foster's EMEA - producer of Wolf Blass and Lindemans - is to target the c-store sector because it believes it has been "neglected".Previously the company has focused on servicing supermarkets.But Foster's...
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Beer to Dine For gets wider appeal as Hop
Greene King has relaunched its successful Beer to Dine For lager in an attempt to compete with the growing speciality beer sector. Renamed Hop, the beer is aimed at discerning 30-something urban males who want to step up from premium...
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Foster's wine portfolio aims for global reach
Foster's EMEA, owner of wine brands such as Penfolds, Wolf Blass and Rosemount, is diversifying outside its Australian heartland to create a more global portfolio. "The halcyon days of Australian wine are over and we are at a watershed...
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wine buyers star in new waitrose ad
Waitrose's wine buyers have been given a starring role in the retailer's latest TV campaign. The 30-second advertisement features five of Waitrose's Masters of Wine and a sizeable gathering of its branch specialists, all of whom are seated at a...
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New look for 1999 vintage
Prestige Champagne Dom Pérignon has ditched its traditional green and gold livery in honour of the release of the final vintage from the 20th century. For the 1999 vintage only, the Champagne will be packaged in matt black and silver, an...
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Sainsbury's recruits Icke to wine team
The Sainsbury's wine buying team has undergone a restructure following the appointment of Rachael Icke. She joins the supermarket from Constellation Brands Europe, where she was a senior national account manager with eight years'...
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Solora range gets shake up
Palandri has refreshed the packaging on its three year-old Solora brand and extended the range, doubling the number of wines on offer from two to four. The entry-level Australian brand, which includes a Shiraz and a Semillon Sauvignon...
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Take-home market at fore of cider campaigns
The cider category is set for a huge push in the off-trade this summer, as three brands announced details of their 2007 marketing strategies this week. Scottish & Newcastle UK released details of a £27m investment in Strongbow. The...
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Smirnoff Diamond is back for female fans
Diageo is putting £1.5m into the latest execution of its highly successful Win-a-Diamond campaign for Smirnoff. The promotion first ran last year and saw one major retailer experience a sales increase of almost 20% - equivalent to an...
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SABMiller loses Amstel licence
Heineken has terminated SABMiller's licence to manufacture and distribute Amstel lager in South Africa with immediate effect.Heineken started proceedings to end the contract after SABMiller acquired Columbian brewery Bavaria in...
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Tosti responds to pink trends
Italian producer Tosti has created a one-stop-shop wine for fans of Pinot Grigio, rosé and sparkling wine."The Tosti Sparkling Pink Pinot Grigio NV has been created in response to the growth in these sectors," said Tosti export manager,...
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A great nation rediscovered
Spain has welcomed British holidaymakers to its shores for years. And the Brits have reciprocated by drinking plenty of the country's wine - but unlike Italian food they have yet to take Spanish cuisine to their hearts back in Blighty....