All Alcoholic drinks articles – Page 298
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campaign trail - Mateus Rosé
Pink Penguins follow polar bears as the latest animals to promote Mateus Rosé. They feature in new TV ads for the wine, distributed by First Drinks Brands, with the strapline: 'Anyone can do cold and pink. No-one does rosé like Mateus.' The £1.5m...
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Alcoholic drinks to bear health warning labels
The drinks industry can expect yet more labelling regulations following last week's announcement that bottles and cans of alcohol should carry health warnings.Industry watchdog The Portman Group confirmed it was in talks with the DoH...
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Alizé revamp aimed at the trend-setters
Alizé, the cognac and fruit juice mix, is gearing up for a UK push with a new bottle and logo.Three flavours within the five-strong range, Alizé Red, Alizé Gold and Alizé Wild, will feature the new packaging from this month. The new-look...
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our man from drip Don Pumsey - 2nd June 2007
Dear, dear Sir Ken famously once said that he, like a fine wine, does not travel well. Unfortunately for the Pumster it would be nearer the mark to say that Sir Ken, like a chambré party six of Yorkshire Bitter or one of his ridiculous pork pies,...
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Rebranding for Ruddles
Ruddles Ale has dropped its trademark oak-tree logo as brewer Greene King rebrands the beer in its ongoing efforts to tempt more drinkers into the real ale category.The tree has been replaced with a horseshoe, the symbol of England's...
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Wine trade told to find more marketing tools
The wine trade is "obsessed" with provenance and needs to find other ways to persuade consumers to pay more than £5 for a bottle, delegates at the London International Wine & Spirits Fair were told this week."Provenance might be a...
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'Cleanskin' due to make its UK debut
WaverleyTBS is hoping to create a new wine category with the launch of a concept based around the Australian 'cleanskin' category - developed by wineries looking at ways of getting rid of surplus stock."The idea developed when top...
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Carlsberg and Stella go head to head on space
The alcohol category has pipped health, beauty and baby to the post in the branded activity chart this week, with Carlsberg continuing its remarkable lead over its rivals. Carlsberg took 28% of featured promotional space at the weekend,...
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In Brief: WSTA Toolkit launch; Taste of Saint Tropez; Green Point facelift
WSTA Toolkit launch The Wine & Spirit Trade Association used LIWSF to launch its WSTA Toolkit, which aims to help producers and retailers draw up social responsibility policies. Taste of Saint Tropez
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Blossom Hill gets Wimbledon deal
Blossom Hill has been confirmed as the wine sponsor of Wimbledon 2007.The Californian wine takes over from Australian brand Jacob's Creek, which has been involved with the tournament for the past nine years.The partnership is...
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Wine players confident public won't cut spend
The wine industry remains confident that cash-strapped consumers will continue to treat themselves to a bottle of wine despite rising utility and food bills.New research commissioned by the Wine & Spirit Trade Association suggested...
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Tesco meets demand for low-alcohol wine
Tesco is planning to strengthen its range of low-alcohol wines following a consumer survey, with eight new wines destined to hit shelves in August.It is also hoping the move will also boost its stand on responsible drinking....
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Pear cider ruling gives perry a timely boost
The National Association of Cider Makers (NACM) has ruled the term 'pear cider' can be used in the marketing and labelling of perries - made from fermented pear juice. Products made from other fermented fruit cannot be called ciders...
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campaign trail - La Famille Artois
Inbev is planning to advertise its three La Famille Artois brands together for the first time. The campaign will feature Stella Artois along with its new lines Artois Bock and Peeterman Artois under the strapline 'Pass On Something Good', to...
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Whyte & Mackay sold
Scotch whisky company Whyte & Mackay has been sold for £595m to UB Group.UB Group makes Kingfisher beer and is owned by Indian tycoon Vijay Mallya. Reports suggest Mallya could now consider listing the company on the London...
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Moët driving trial of premium still wines
Moët Hennessy UK is to increase the focus on its still wine range in the UK.The company sees the UK off-trade in particular as a huge opportunity as consumers continue to move to home drinking, brand director Louise Pilkington...
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Men explore space with Teacher's help
Teacher's Whisky is trying to shake-off its old-fashioned image with a new campaign aimed at men over 30 years old.The campaign, Create Your Space, is part of a £1m investment in the brand by owner Beam Global UK to reposition the...
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Cobra targets summer with fruity new lagers
Cobra Beer is hoping to kickstart a new drinks category this summer with the launch of Cobra Bite.It is adding a range of four fruit-flavoured lagers to its portfolio with a view to plugging the gap between RTDs and lager."We are...
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Britvic updates Tango with natural flavours
Iconic fizzy drink brand Tango is poised to unveil a new healthier image in a bid to grab a bigger share of an increasingly health-conscious market.From July, Tango will contain only natural flavours and colours, although brand owner...