All Alcoholic drinks articles – Page 303
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WORLD NEWS - Heineken to buy Rechitsa brewery
Heineken to buy Rechitsa brewery AMSTERDAM: Heineken has announced it is to acquire the Rechitsa brewery, giving the company 24% of the Belarus lager market. Heineken will invest...
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Cockspur has revamp for cricket campaign
Cockspur Rum is launching new packaging for its Fine Rum this month as it begins its £3m cricket sponsorship deal.The new design, which will be launched across all European markets as part of a drive to improve the brand's visibility,...
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Sainsbury's tastes difference in wine
We may be two decades into the UK's wine revolution but the trade has done little to make the whole business of buying wine any easier, less intimidating or more pleasurable. Shoppers still tend to approach the wine aisle in a state of mild...
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E&J Gallo Winery fills six senior roles
E&J Gallo Winery has strengthened its sales and marketing teams with a raft of senior appointments.Nick Elkin has been appointed sales director for UK grocery. He has worked at E&J Gallo for 12 years in a number of sales and marketing...
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Gireau vodka gets into gin
French distiller Gireau Corporation has launched a gin to join its premium French vodka."Gireau Premium French Gin is made from pure grain wheat and spring water with juniper berry extract and is distilled four times to create a pure but...
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Lion Capital snaps up Russian Alcohol
Private equity group Lion Capital has acquired Russian Alcohol, the largest producer and distributor of vodka in Russia, from Industrial Investors in a deal worth $600m (£303m).Russian Alcohol, which makes Green Mark and Zhuravli vodkas,...
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acid test - Grolsch Weizen and Asam Bock And Barock Hell
Expert's verdict...7/10 Grolsch Premium Weizen has the cloudy amber appearance typical of wheat beer with good carbonation. The aromas are mostly yeasty but there is also clove and orange peel that add a bit more interest and continue onto the...
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YouTube antics earn eight C&C workers the sack
Good old YouTube. Our favourite refuge for the funny and stupid has thrown up another incident of staff misbehaving, this time at Magners and Bulmers cider maker C&C Group.While company execs contend with a profit decline due to a slump...
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Red Bull: the energy to challenge Coke?
It is one of the biggest drink launches of the past decade. For Red Bull, single-handedly creating the energy drink market in the UK is not enough. The brand, which developed a cult following among adrenaline junkies thanks to its links...
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Australian winery produces Albariño
Australian winery Nepenthe has produced its first vintage of trendy Spanish wine Albariño.The move comes after UK buyers urged Australian producers to branch out into new grapes and styles to keep consumers interested. The Albariño...
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Marston's to develop fresh take-home beer
Marston's is hoping to capture cask ale fans in the off-trade by developing a new "fresh beer" category.The brewer, which makes Marston's Pedigree, Bank's and Hobgoblin beers, is also hoping to move into super-premium ales, which could...
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Canned lager companies need to get thinking fast
With the British teams out of Euro 2008 and the threat of another washout summer, it's time the big players put their thinking caps onNo one is looking forward more than I am to seeing Cristiano Ronaldo deliver a one-man show on the...
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Heineken UK appoints Blood as its new MD
Jeremy Blood has been named managing director of Heineken UK following the completion of Heineken and Carlsberg's joint £7.8bn takeover of Scottish & Newcastle this week.The Dutch brewer takes control of S&N's UK portfolio as part of the...
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Caribbean rum to get new badge of quality
The West Indies Rum & Spirits Producers' Association (WIRSPA) has created a new "badge of quality" for rum as the body looks to boost sales of golden Caribbean rum in the UK, Spain and Italy.About €10m will be invested in the promotion...
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Grolsch wheat beer rolls into off-trade
Coors is rolling out the wheat version of its Grolsch lager brand into the UK off-trade this month, following its on-trade launch last year.Grolsch Premium Weizen, rsp £1.98, is a 5.3% abv beer brewed to reflect a combination of the...
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Brahma gets a makeover
InBev is hoping limited-edition bottles and packs will boost the off-trade profile of its Brazilian lager Brahma.The brewer ran a competition asking young artists to create a design for the beer encapsulating the spirit of Brahma and...
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Sainsbury's takes up Top 10 display tactics
Sainsbury's has taken inspiration from Blockbuster and Waterstone's as it tries to boost wine sales.The retailer is introducing a "Top 10" wine display to its wine aisles, following research showing the majority of wine drinkers were...
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A second stab at low abv for Plume
The makers of Plume, the low-alcohol wine that was banned by the Food Standards Agency last summer, have hit back with another range of low-alcohol wines that this time do not contravene EU regulations. The range, Plume Early Harvest is...
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Stella gets biggest ad spend by InBev
InBev has launched what it claims is its biggest monthly campaign for a brand in 18 months, behind Stella Artois. The nationwide campaign is aimed at reinforcing the quality and heritage of the beer and signifies the brewer's commitment...
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Hardys leads as wine dominates in alcohol
Wine continues to dominate the promotional beers, wines & spirits aisles, taking 46% of all alcohol offers last weekend. Hardys maintained its share of promotional offers with 32% of the top five chart.