All Alcoholic drinks articles – Page 306
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News
Polish vodka vies for super premium share
Pernod Ricard looks set to go head to head with drinks producer Moët Hennessy UK in the battle to establish the super premium vodka segment in the UK's off-trade. The French drinks giant is launching Wyborowa Exquisite in the UK, using...
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Retailers reap rewards of featured promotions
Princes red salmon, Tilda rice and the ubiquitous Stella Artois all featured off-shelf as well as in their categories in the week ending 30 October, thanks to a number of high profile promotions. This week the x for y promotional mechanic...
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Campaign trail: Scottish & Newcastle UK is supporting the recent launch of its Bulmers Original cider
Scottish & Newcastle UK is supporting the recent launch of its Bulmers Original cider brand with TV advertising that kicks off this month. The brewer's premium bottled cider brand will feature in a 'Born for Ice' commercial, which will...
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JS brings in organic port for Christmas
Sainsbury's has joined the small list of retailers stocking an organic port that it believes will attract consumers to the category this Christmas. Fonseca Terra Prima Organic Reserve Port is made from organic grapes. Historically,...
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In Brief: Blue Label fun fare; Whisky-food matches; Tia Maria LA holiday; Decorative bubbly
Blue Label fun fare The Royal Tokaji Wine Company has released its Blue Label 2000 Vintage in a smaller bottle to attract Christmas trade. The 25cl bottle is designed to serve four people, according to the Hungarian wine producer,...
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Wine awards slammed
Tesco has defended wine awards in the face of criticism from food and wine taster Martin Isark that they are nothing but meaningless, money-making schemes.Winemakers can pay up to £120 for entry to such competitions, knowing there is a...
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The Grocer's cream of the crop for liqueur profile
It's great to find out The Grocer really can make a difference to smaller companies in the food and drink industry. Two weeks ago we ran a story about a Jersey-based wine estate hoping to grow off-trade listings in the UK for its Jersey...
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Whisky prices set to soar as Chinese tipplers up demand
Scotch whisky prices in the UK are set to soar due to rising demand from China, distillers have warned. Scotch whisky is increasingly drunk by the Chinese as a mixer with green tea. Demand has nearly doubled, reducing supply to such an...
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Rum campaign is set to exploit 'huge growth'
Diageo GB is launching a £1m marketing campaign for Morgan's Spiced rum this autumn. Its Out of the Ordinary campaign will feature at events in Scotland and England and there will be advertising and sponsorship, with XFM Radio....
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Penderyn bids to raise profile of Welsh spirits
A Welsh distillery plans to raise the profile of its native land as a premium drinks producer, by launching a range of spirits to tackle the off-trade market.
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Little Scotney Best joins paler brother
Westerham Brewery is to add an additional beer to its range following the success of recent brand launches into Waitrose stores. Little Scotney Best Bitter, produced by the Kent-based brewery, is set to go into Waitrose's south east...
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Manns Brown Ale: best with a shot?
Oxfordshire-based brewer Wychwood is trialling a new positioning for its Manns Brown Ale, where the beer is used as a mixer with a selection of spirits. The concept is initially being tested in the on-trade in its heartland of the north...
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Absolut-ely Bling-Bling
Absolut Vodka plans to stand out from its competitors this Christmas with its Bling-Bling gift pack. The glass bottle - which comes dressed in a gold outer cover - forms part of the brand's Bling-Bling campaign and will be available from...
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Hewitt calls for alcohol tax rise
Patricia Hewitt has called for taxes on alcohol to “really increase” in an effort to curb binge drinking.Speaking to a children's newspaper, the health secretary said that tax increases should focus on ready-to-drink 'alcopops' because they...
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Pink Elephant rosé to match spicy food
A rosé wine designed by wine experts to match spicy food is now ready for off-trade distribution.The Portuguese wine, which was code-named 'Project Tikka Masala' when it was created two months ago, has now been given the brand name Pink...
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Beer brands vie for top spot in featured space
With its almost permanent position at number two in the branded category chart, the beers, wines & spirits category continues to be a major source of featured space promotional activity across all retailers.Looking at the brands that...
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Amstel beer heads for UK in bottles
Heineken UK is set to launch bottled versions of its Amstel beer brand into the UK off-trade.The 4.1% abv beer has been available on draught in the UK since November 2002 and will now be sold in 300ml bottles - imported from Amsterdam -...
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Salitos returns, but without the tequila
Global Brands has taken on a tequila-free version of Salitos beer, the brand which pulled out of the UK eight months after launch. The 4.7% abv Salitos Imported Cerveza Especial is the first time the tequila-free brew has been available...