All Alcoholic drinks articles – Page 306
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Independents hit by big box beer deals
Many independent retailers' sales of alcohol and World Cup merchandise plummeted once the World Cup began as shoppers fell for supermarket offers.One retailer in the Newcastle area said: "We were doing well up until the World Cup...
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Firms may pay penalty for World Cup promos
Take-home lager sales during this year's World Cup were higher than any other sporting event, the Millennium or Christmas, according to recent trading figures, but fears of further price cuts continue. Research by ACNielsen confirmed that...
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Cheap beer rowhots up
The ongoing row over cut-price booze deals in supermarkets has been taken to a new level after one of the UK's top brewers accused multiple retailers of undermining responsible drinking messages. In comments it supplied to the Competition...
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Taking Crazy Ed's Chili Beer challenge
A new beer is selling itself with the unusual claim that most who sample it can't stand a second sip. Crazy Ed's Chili Beer, which contains a whole serrano chilli pepper, is being launched in the UK off-trade by importer Pierhead...
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LT bags frozen cocktail supply
Cocktail lovers can now impress guests with a range of home-prepared frozen cocktails. LT Blender's Frozen Concoctions, made by US producer DrinkzGalore, come in seven flavours including Margarita, Piña Colada, Mojito, Mudslide, Sangria,...
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Burgundy wines in 25cl
Burgundian wine brand Blason de Bourgogne has launched the first two wines in its minis range.Its Pinot Noir and Chardonnay variants will be available in Tesco from the middle of next month in 25cl bottles, priced at £1.99 each, as well...
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Orvieto gets into Italian Icons club
PLB has added an Orvieto wine to its Italian Icons range, swelling the ranks to seven lines. Already listed by Thresher at £5.99, the Orvieto is made from grapes sourced from the hills in Italy's Classico zone and is a blend of traditional local...
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Flying Kiwi brand for UK
Wine importer Thierry's has added New Zealand brand Flying Kiwi to its portfolio. The brand was developed especially for the UK and US markets, according to producer Graeme Thompson. It includes a Sauvignon Blanc and a Chardonnay from...
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Carlsberg gives beer a cutting Edge citrus zing
Carlsberg has joined the push into citrus beer, with the launch of Carlsberg Edge aimed at attracting new drinkers, especially women, to the beer market.
Available from the beginning of next month in a 275ml bottle and a four-pack for… -
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Bacardi gets into party spirit with global drive
Bacardi is inviting consumers to sign up to a free-spirited attitude, with a new global advertising campaign entitled 'You In?' The activity, which will be supported by an £8m media package in the UK alone, marks a major change in...
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In Brief: Spotlight on Chile; German wine launch; Jungle art for bubbly
Spotlight on Chile The Co-operative Group has put the spotlight on Chile for its summer wine promotion. Its top South American picks include red wine of the month - Co-op Chilean Merlot 2005 (£2.99) - and a red fine wine of the...
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Blackthorn ads go to the heart
Blackthorn cider is on TV for the first time in six years with a £1m campaign in its south west England and Scottish heartlands.Breaking now, with a further burst planned for November, the humorous ads convey the messages that 'There's...
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Speciality
A global battle is going on in the bottled beer category as authentic beers from around the world fight for shelf space. Speciality and imported beers are flying in from all over the world -not only are Britons welcoming them, they are also...
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Cider Innovation
Premium ciders are keeping the category lively and encouraging consumers to try different styles. "The introduction of premium bottled cider has helped position it as more fashionable and desirable," says Matthew Showering, MD at...
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Netto counts on quality booze to change image
Value retailer Netto is going all out to position its alcoholic drinks offering firmly under its Smart Shopping banner. A spokesman said the chain was "definitely punching above its weight" in booze. Current offers include three...
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Beer/lager
Brewer's have responded to buyers' calls for innovation over the past 12 months. Whether in the speciality segment, packaging, brand extensions or technology, brewers have injected life back into the beer category.Darran Britton,...
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Premium Spanish beer arrives in UK
Beer importer Pierhead is launching a super-premium Alhambra Reserva 1925 beer into the UK. The 6.4% abv beer is brewed with Spanish spring water sourced from the Sierra Nevada mountains to a traditional batch fermentation process that...
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Cinzano's alternative for a new generation
Cinzano, the brand made famous by ads starring Reggie Perrin actor Leonard Rossiter and small screen icon Joan Collins, is bringing out its first brand extension in 144 years. The wine-based drink, called Spritzz Up, is aimed at the RTD...