All Alcoholic drinks articles – Page 309
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News
Tougher rules needed to curb binge drinking
A cross-party group of MPs is pressing for tougher legislation to curb the sale of cheap booze, which it says is fuelling binge drinking and anti-social behaviour.Headed by Liberal Democrat health spokeswoman Sandra Gidley, MPs have...
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Has Innocent lost its halo effect with This Water?
n less than 10 years, Innocent has built a £110m-sales brand, with a superb reputation as an innovator and trendsetter. Other companies have envied and emulated the quirky pack notes and website, funky outdoor events and Bananaphone hotline that...
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in the eye ofthe storm
Cereals aren't sexy. Sure, they get their moment in the marketing sun when they're dressed up as breakfast cereals or cereal bars. But generally, they're performing their stolid primary commodity turns as animal feed or in products such as beers...
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Forde follows Marijnen at helm of Heineken UK
Heineken UK has appointed a new UK MD following Rob Marijnen's return to the company's HQ in Amsterdam.Marijnen, who will take up the role of business development manager, Africa and the Middle East, will be replaced in the UK by David...
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Tesco fined £10,000 in undercover police sting
Tesco has said it is disappointed by the decision of a court, which fined it £10,000 for selling a bottle of wine to a 16-year-old in addition to a 28-day ban.The retailer was fined by Crawley magistrates court after selling alcohol to...
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Price Survey - 14th July 2007
It has been over two months since Morrisons provided the cheapest shopping basket, but its price cuts, especially on wine, have made the retailer this week's champions with a £42.23 basket. Morrisons' wine promotion was in the papers this week with...
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S&N adds interest with Upcider Pear
Scottish & Newcastle (S&N) is increasing its stake in the cider sector by bringing a new pear cider brand from Finland to the UK.Upcider Pear is positioned as a premium packaged cider that is drunk over ice. It is 4.5% ABV and promises...
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Peach adds fizz to Lambrini line-up
A new peach flavour is to join the Lambrini range as part of a brand repositioning strategy.Brand owner Halewood International, which has also ditched the name Lambrini Diet for Lambrini Light, said it wanted to place the brand in the...
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Beer companies hit by promotional warfare
Shifting patterns in drinks consumption have been blamed for another bad year for the UK's big beer companies.The OC&C Grocer Index 2007 shows a 1.6% fall in turnover for Stella Artois producer InBev UK, number six in the UK's top 25...
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we work together - Communications manager UK & Europe
Communications manager UK & Europe Jill Watson and European regional director Paul Schaafsma work together in the UK office of Australian wine company McGuigan Simeon Jill on Paul We first worked together in Sydney. Paul interviewed me for a job...
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Price is right despite the upmarket makeover
In which high street retailer would you find products as diverse as dragon fruit, mojito-style olives, ham in Polish beer and Ukranian honey pepper vodka under one roof? And what multiple grocery store has a dinner menu similar to that of a...
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Polish Pilsner to be launched across UK
Drinks producers are following in the footsteps of food companies in a bid for the Polish pound.Carlsberg is the second drinks company in a matter of weeks to launch a drink aimed at Polish immigrants living in the UK.Okocim is a...
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Rosé added to the Gabbiano portfolio
Foster's EMEA continues to expand its wine portfolio outside Australia, investing further in its Italian Gabbiano brand.The company is adding a rosé to the range in the UK, which already includes a Chianti and a Pinot Grigio. All the...
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Campaign trail: Diageo is rolling out its global Smirnoff advertising campaign
Diageo is rolling out its global Smirnoff advertising campaign across the UK this July. The company is investing more than £500,000 in the Signature campaign, which traces the brand's story from its routes in Imperial Russia, through...
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Wine you can sling over your shoulder
Another new packaging format is to hit UK wine shelves as agent PLB prepares to launch a new bag-in-tube wine from Italy.Piccini, a Chianti-based producer, has developed Piccanti, a soft, fruity style of red wine made predominantly from...
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Stella 4% aimed at emerging 'premium everyday' market
InBev will launch Stella Artois 4%, the first of several new additions planned for the brand this year, into the off-trade in mid-August.This is the first time the brewer has launched a product into the off-trade first, with the on-trade...
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Campaign trail: Spitfire ale has been named the official beer of this week's European Open Golf Tournament
Spitfire ale has been named the official beer of this week's European Open Golf Tournament as part of the brewery's £500,000 annual investment in local sports clubs. The competition is being held at The London Golf Club, which is close to...
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Taboo's new look boosts girl appeal
First Drinks has revamped Taboo, the vodka, wine and fruit juice mix first launched in 1988.Taboo was a runaway success after its initial launch but has suffered from a lack of support in more recent years. First Drinks is hoping the new...
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In Brief: Aspall barn on tour; Speckled Hen online; Whisky joins Runrig
Aspall barn on tour A replica of the original Aspall cider barn from 1728 will be appearing at events all over the country this summer. The Suffolk brand is targeting drinkers at festivals such as The Big Chill and Latitude as...