All Alcoholic drinks articles – Page 312
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News
Wine trade told to find more marketing tools
The wine trade is "obsessed" with provenance and needs to find other ways to persuade consumers to pay more than £5 for a bottle, delegates at the London International Wine & Spirits Fair were told this week."Provenance might be a...
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Rebranding for Ruddles
Ruddles Ale has dropped its trademark oak-tree logo as brewer Greene King rebrands the beer in its ongoing efforts to tempt more drinkers into the real ale category.The tree has been replaced with a horseshoe, the symbol of England's...
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Wine players confident public won't cut spend
The wine industry remains confident that cash-strapped consumers will continue to treat themselves to a bottle of wine despite rising utility and food bills.New research commissioned by the Wine & Spirit Trade Association suggested...
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campaign trail - La Famille Artois
Inbev is planning to advertise its three La Famille Artois brands together for the first time. The campaign will feature Stella Artois along with its new lines Artois Bock and Peeterman Artois under the strapline 'Pass On Something Good', to...
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Pear cider ruling gives perry a timely boost
The National Association of Cider Makers (NACM) has ruled the term 'pear cider' can be used in the marketing and labelling of perries - made from fermented pear juice. Products made from other fermented fruit cannot be called ciders...
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Tesco meets demand for low-alcohol wine
Tesco is planning to strengthen its range of low-alcohol wines following a consumer survey, with eight new wines destined to hit shelves in August.It is also hoping the move will also boost its stand on responsible drinking....
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Whyte & Mackay sold
Scotch whisky company Whyte & Mackay has been sold for £595m to UB Group.UB Group makes Kingfisher beer and is owned by Indian tycoon Vijay Mallya. Reports suggest Mallya could now consider listing the company on the London...
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Moët driving trial of premium still wines
Moët Hennessy UK is to increase the focus on its still wine range in the UK.The company sees the UK off-trade in particular as a huge opportunity as consumers continue to move to home drinking, brand director Louise Pilkington...
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acid test - Barock Hell and Asam Bock and One World
Expert's verdict:7/10 These new beers from Weltenburger Kloster are true Bavarian beers, strong in taste, flavour and abv. Both are smooth and refined with a well-balanced richness. Asam Bock is a premium dark beer, which will appeal to the British...
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In Brief: Peat Smoke added; Port sponsorship; Classy sparkly rosé
Peat Smoke added The Benromach Peat Smoke whisky is the latest addition to the Gordon & MacPhail whisky portfolio. The Speyside single malt is bottled at 46% abv and will retail for between £24.99 and £26.99. It is said to have a sweet, burnt...
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Britvic updates Tango with natural flavours
Iconic fizzy drink brand Tango is poised to unveil a new healthier image in a bid to grab a bigger share of an increasingly health-conscious market.From July, Tango will contain only natural flavours and colours, although brand owner...
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Cobra targets summer with fruity new lagers
Cobra Beer is hoping to kickstart a new drinks category this summer with the launch of Cobra Bite.It is adding a range of four fruit-flavoured lagers to its portfolio with a view to plugging the gap between RTDs and lager."We are...
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Men explore space with Teacher's help
Teacher's Whisky is trying to shake-off its old-fashioned image with a new campaign aimed at men over 30 years old.The campaign, Create Your Space, is part of a £1m investment in the brand by owner Beam Global UK to reposition the...
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Marmite gets into bangers
In the wake of its success with Marmite-flavoured crisps and Guinness-flavoured Marmite, Unilever has teamed up with another supplier, this time to give a different sort of bang to the humble banger. Sausage producer Broad Oak has...
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UK set to drink more Cognac than France
Brits will consume more Cognac and Armagnac than France by 2010, while the French will continue to drink more Scotch than the UK, according to a forecast from the International Wine & Spirit Record.The research, commissioned by French...
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Darbyshire in move to PLB
Peter Darbyshire, MD of Thierry's Wine Services, is moving to take on the same role at PLB Wines.Darbyshire will replace PLB MD John Smith, who is retiring after 24 years."I have a clear vision of where we should be in the future...
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Sector warming to the idea of wine 'over ice'
The wine sector is looking to learn a few lessons from cider this summer as new 'wine over ice' propositions hit the UK market.Champagne house Piper-Heidsieck has announced plans to promote Piper-Heidsieck Piscine to consumers this...
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acid test - Green Goblin cider & Tutti Cassis
Expert's verdict:6/10 ?I am not convinced by the thought of a real-ale brand supporting a traditional oak-aged cider. The real-ale heritage doesn't translate into branding for the younger, modern drinker. The liquid is very sound, but at 6% abv, may...
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Retailers told to stop aisle-end promotions
Retailers must put an end to the practice of selling alcohol as a loss leader and stop end-of-aisle drinks promotions, according to a medical academic.Baroness Finlay of Llandaff, former vice dean of the University of Wales School of...
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EU alliance urges moderate drinking
A plan to promote the responsible consumption of wine across Europe was launched at the Wine & Spirit Trade Association's spring conference.The EU Wine Plan for Responsible Consumption Communication is a joint initiative between relevant...