All Alcoholic drinks articles – Page 316
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News
Poretti v Moretti in Italian war
Carlsberg UK is going head to head with Heineken by launching a rival premium bottled Italian lager to Heineken's Birra Moretti brand.Carlsberg is introducing the 5% abv Birra Poretti to strengthen its premium lager portfolio in...
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Viña La Rosa displays its Reserve
Chilean winery Viña La Rosa will use the 2006 London International Wine & Spirits Fair as a launch platform for its new La Palma Reserve wine range. The premium range, which includes a Chardonnay, a Cabernet Sauvignon and a...
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Cisk milks UK support
A lager which has been brewed in Malta since 1928 is now being launched into the UK. The 4.2% abv Cisk Lager and 5% abv Cisk Export will be available from Farsons Cisk in bottle and can formats, priced between £1.59 and £1.69. A...
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Bacardi bursts in with blueberry
Bacardi Breezer is proving its commitment to the ready-to-drink category by adding a new flavour to its Half Sugar range. Bursting Blueberry flavour will replace Bacardi Breezer Cranberry and will complement the existing Half Sugar...
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Sponsor mustn't mention B word
Budweiser, the official beer of the Football World Cup, will be banned from having its name directly appearing anywhere in Germany when the event kicks off in June - despite its parent company forking out $40m to become one of the...
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Gallo puts added faith in Chile
Californian winery Ernest & Julio Gallo is continuing to branch into different wine markets with the UK launch of a new Chilean range. Viña Chilcaya - meaning 'liquid gem' in Chile - has been created with Viña...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: Atlantic IPA(indian pale ale)Company: SHARP'S BREWERYAtlantic IPA is a modern version of the 19th century ale that was preserved by...
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Stone's to rival Pimm's in sun
Constellation Brands is going up against Diageo's Pimm's brand with the launch of a summer variant for Stone's Ginger Wine. Stone's Summer Cup will be launched next month and, like Pimm's No 1 Gin Cup, it will be marketed as a long...
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Working Week: Huw pennell, MD of Maxxium UK
Huw Pennell is relishing his new role as managing director of Maxxium UK, the wines and spirits distributor. Pennell, who has been MD since January after acting as interim MD from last August,...
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Welcome up the Creek
Jacob's Creek will be the subject of a £2m marketing campaign this year to strengthen its position as a key Australian wine brand in the UK off-trade. Using the strapline, 'Welcome Back to our Place', the television advertising...
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In Brief: Non-exec director; Carlisle joins E&J; Lewis for Carlsberg
Non-exec director Liz Doherty, Tesco's group international finance director, has been appointed a non-executive director for SABMiller. It said that Doherty's experience in international markets and consumer goods companies would enable her to make...
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On the Campaign Trail: Weetabix; Strongbow; Typhoo; St Ivel Gold Omega-3
Weetabix with you each day... Strongbow points in right direction... Get ready to 'oo' with Typhoo... St Ivel goes for gold with omega-3...
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Tesco branches out into boutique wines
Tesco hopes shoppers will fork out up to £100 a bottle for its new range of premium wines.The retailer is adding 50 boutique wines to its current 750-strong stable.Prices start at £10, with most in the £15 to £25...
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Berry opens factory shop
International fine wine and spirits merchant Berry Bros & Rudd is to open its first wine factory outlet in the UK.The company, which opened its original London shop opposite St James' Palace more than 300 years ago, plans to...
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XXXX now comes in Aussie 'tinnie'
Castlemaine XXXX is reinforcing its Australian roots with the UK launch of an authentic Aussie 'tinnie' size can.InBev UK is rolling out the 375ml 'tinnie' (rsp: £2.59 for a four-pack) - the standard lager format in Australia - to...
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Poland scores a hat-trick of lagers
Poland’s second biggest beer brand is making its debut in the UK off-trade.Okocim, produced at the Okocim brewery and named after the town from which it originates, will be launching into the UK off-trade in 50cl bottles. The original...
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San Miguel: drink of Spanish dancers
Spanish lager brand San Miguel is to undertake its first UK television campaign as part of a £9m investment in the brand.The advertising begins this month at Viva, the Spanish and Latin American film festival, before airing on national...
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cool magners enjoys the fruits of its success
One of the big success stories in recent years to emerge from Ireland is Magners, which has proved that cider is more than something teenagers drink in the park.The premium cider, which consumers are encouraged to drink over ice, has been a...
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An Indian summer from Barrel
A UK drinks company plans to go head-to-head against Cobra beer with the launch of a new Indian lager brand. Barrel Booze, which recently launched its Luxus Belgian beer brand specifically for the UK off-trade, has plans to launch an authentic...