All Alcoholic drinks articles – Page 320
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Baileys is falling
Retailers appear to have chosen Baileys as their weapon of choice in the annual Christmas drinks discounting war.The brand has dropped below the £10 mark for a one-litre bottle a week earlier than it did last year, and it has already reached a...
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The Greeks’ gifts
Producers of Greek wine made a combined effort to promote the diversity of the country’s indigenous wines at a tasting event in London this week.The event, at which 31 producers were present, included examples of Greek white wines from local...
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Sainsbury’s Christmas wine duo return
Sainsbury will be stocking its popular Christmas wine duo again, after two years of strong sales for the products.The Christmas Red and Christmas White wines, by wine producer and importer Boutinot, will be £6 a bottle.Both are Vin de Pays...
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Cautious welcome for Rabbit
UK wine retailers are giving French Rabbit a cautious welcome, calling it a bold initiative that requires further consumer research. The metallic eight-sided Tetra Pak ‘e-pod’ is being launched into the UK off-trade in January 2006 in one-litre...
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Brand development with bite
Cobra Beer has created a nationwide brand development team for the off-trade.The team has been formed following the decision of Cobra Beer to bring its sales development teams in-house from January 1, 2006, after a three-year partnership with...
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Love affair with Vin de Pays d’Oc
Bessière, the specialist in Languedoc Roussillon wines, has launched four new premium Vins de Pays d’Oc for the UK off-trade. Domaine Saint Luc consists of single varietals Chardonnay and Sauvignon from the 2004 vintage, while Domaine de la...
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Old Favourites
>>A lager that’s stood the test of timeProduct:carlsberg lagerCompany:Carlsberg UKLaunch date:1847Danish lager brand Carlsberg has proved a firm favourite within the UK and has successfully managed...
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Somerfield collects new wines
Somerfield is launching a premium wine range as part of its most extensive range review in a decade.The Collection portfolio is a range of 26 wines priced between £7 and £20, which will be displayed on a dedicated four-foot bay within...
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Woodhaven label is top of wine class
Marks & Spencer has taken top honours in a competition for innovative and informative labelling in wine brands. Its Californian Woodhaven’s bright and quirky label beat off competitors to win the first Wine Label of the Year Awards at The...
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Williams joins Bavaria UK as sales manager, Scotland
Bavaria UK, the producer of Dutch beer brands Bavaria beer, Bavaria Malt and La Trappe, has appointed Roy Williams to the newly created role of sales manager for Scotland.Williams will be responsible for all sales of the Bavaria portfolio in...
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Who’s best in the beer price battle?
The drinks price war in the run-up to Christmas is heating up, with both Sainsbury and Tesco undercutting Asda on beer.Sainsbury is offering two cases of beer for £18, covering Guinness, Stella Artois, San Miguel, Carlsberg and Foster’s, until...
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Heineken aims for accessibility
The Heineken brand needs to be more accessible, Peter van Campen, Heineken’s group commerce director has admitted.Speaking at the launch of a new marketing project called Greenspace, which involves the restoration of disused warehouses to...
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Roll out the Luxus
Brand owner and distributor Barrel Booze is launching a range of Belgian lagers for independent retailers in time for Christmas.The new Luxus range is designed to complement its Primus range to give it a full portfolio of Belgian lagers. It is...
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The Beautiful Beer quest picture show
The Beautiful Beer campaign has launched a film as part of its quest to raise the profile of the brew in the UK.The 20-minute film is presented by drinks writer Oz Clarke, who leads the viewer through an introduction to the world of beer...
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Merrydown: the next generation
Merrydown has become the third major player to get in on the growing ‘cider on the rocks’ phenomenon.Following closely in the footsteps of the Irish brand Magners and Scottish Courage’s Strongbow Sirrus, Merrydown, owned by the SHS Group, is...
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Savanna Dry is sticking its neck out
The premium UK cider market is set to get South African competition with the off-trade launch of Savanna Dry.The brand has been listed in the UK on-trade for 18 months, and has just been launched into the off-trade, commencing with a listing...
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Brazil’s Nova Schin set for the off
Nova Schin, the brewed-at-source lager from Brazil, is set to enter the UK off-trade.The 4.7% abv imported lager, which was first brewed in 1989, was trialled in the UK at the end of last year and has been tested in UK bars for the past two...
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Majestic’s fine state of affairs
Majestic is planning to introduce fine wine sections throughout its estate, with three stores ready to roll out the new concept by the end of this month.Majestic’s Richmond outlet in Surrey, which has the largest footprint out of the portfolio,...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesAvailable from Costco and independent wine specialists, Lindauer Fraise is an exciting innovation in the wine market – a méthode traditionnelle sparkling wine...
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Heineken scraps TV ads
Dutch brewer Heineken is scrapping its television adverting in the UK in favour of sports sponsorship.Rob Marijnen, managing director of Heineken UK, said: “The enormously cluttered environment in TV ads makes it difficult to make standout...