All Alcoholic drinks articles – Page 324
-
News
San Miguel: drink of Spanish dancers
Spanish lager brand San Miguel is to undertake its first UK television campaign as part of a £9m investment in the brand.The advertising begins this month at Viva, the Spanish and Latin American film festival, before airing on national...
-
News
cool magners enjoys the fruits of its success
One of the big success stories in recent years to emerge from Ireland is Magners, which has proved that cider is more than something teenagers drink in the park.The premium cider, which consumers are encouraged to drink over ice, has been a...
-
News
An Indian summer from Barrel
A UK drinks company plans to go head-to-head against Cobra beer with the launch of a new Indian lager brand. Barrel Booze, which recently launched its Luxus Belgian beer brand specifically for the UK off-trade, has plans to launch an authentic...
-
News
Widgets, Gadgets& Gizmos
As Guinness launches the Surger, Sonya Hook looks at the wackier sides of packaging innovationSupermarket beer buyers are quick to bemoan the lack of innovation in the beer market. However, the brewers haven’t exactly been idle. And...
-
News
Drinkers’ grape expectations
Our focus this month is on the supermarket wine department. We spoke both to buyers and non-buyers at the display and found that this category is generally shopped regularly, with 52% shopping once a week or more.We did, however, find that it...
-
News
Scottish Cutie keeps it simple
A Scottish duo is targeting the impulse market with a cream liqueur brand aimed at women. Priced at £1.99, the 13.9% abv Cream Cutie – a wine-based Chocolate Orange Cream Liqueur – contains no artificial colours or additives, according to...
-
News
It’s dark, but it’s not beer
Diageo is launching its Slate 20 brand into the off-trade in an attempt to revive the UK’s flagging ready-to-drink category by targeting men.The blended bourbon-based mixed drink, which has added lime and ginger flavours, was developed to bring...
-
News
Cusqueña hears call for dark beer
Peruvian beer Cusqueña is to join Budweiser Budvar in the growing dark lager category.The company is launching the 5.6% abv Cusqueña Malta next month. Although it is produced using the same method as a lager, it is described as a heavier beer...
-
News
Diageo in Smirnov venture
Drinks group Diageo has teamed up with Russian financial-industrial conglomerate Alfa Group and owner of the Smirnov vodka brand, in a joint venture that will allow Diageo to distribute Smirnov, Smirnoff and other Diageo brands in Russia.As...
-
News
Guinness plugs homely draught
Ultrasonic gadgetry is Diageo’s latest tactic to help consumers enjoy the iconic black and white pint of Guinness at home. The plug-in Guinness Surger, which will initially be launched in 130 Tesco Extra stores on Monday (February 27), has been...
-
News
Brothers launch festival favourites
A cider popular with Glastonbury festival-goers is on its way into the off-trade from this week.Brothers Drinks – formed in 1992 by four brothers from the Showering cider-making family in Somerset – has launched its four-strong Brothers...
-
News
Carlsberg’s marketing to be driven by Britton
Carlsberg UK has promoted Darran Britton, brands director for ales and lagers, to the position of marketing director.In a new role, Britton will become a member of Carlsberg UK’s board of directors and will take responsibility for managing a...
-
News
French ale to go with food
Beer importer Pierhead Purchasing is to add another brand to its global beer portfolio. Jenlain Six is a premium blonde ale brewed by Brasserie Duyck in Jenlain, France. The 6% abv beer – available in 330ml (rsp: £1.25) and 650ml (rsp:...
-
News
Badger looks to expand the bottled ale zone
Badger Ales is adding to its range this year as part of the company’s plans to double the size of the bottled ale market. Brewer Hall & Woodhouse will be launching England’s Gold in Tesco in May. The golden ale won Tesco’s Beer Challenge...
-
News
The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: Cains Finest LagerCompany: CainsPrice: £1.79 per 500ml bottleThis new 5% abv premium lager from Cains is rich in colour and is...
-
News
Passing of the old order
Are New World wines continuing in the ascendant? Sonya Hook reportsLast year was another strong year for wine in the UK off-trade, with sales up 5%. And with France set to be overtaken by the US soon, wines from the New World are...
-
News
Heineken kicks off UEFA promo
Heineken has launched an off-trade promotion to drive sales during this year’s UEFA Champions League.The on-pack promotion, in-store for the knockout stages that kick off on Tuesday (February 21), will offer the chance to win Dream Seats –...
-
News
NZ heads up New World growth
New Zealand achieved the fastest growth in wines selling through the UK off-trade last year, buoyed by growing interest in its Sauvignon Blanc and Pinot Noir varieties. Sales figures for 2005 show that New Zealand wine grew in value by 44% to...
-
News
US tails Francein UK wine race
Consumer thirst for branded wines such as Blossom Hill has driven the US closer towards overtaking France in the UK’s wine market, with the gap halving in the past year.US wine makers had set a goal to overtake France by 2007, which would put...