All Alcoholic drinks articles – Page 323
-
News
Yours Trulli, from Italy
Italian wine brand Trulli is to star in a campaign to enhance awareness among consumers.Wholesaler and distributor Waverley TBS will launch the campaign this autumn and it is set to run into 2006.With a budget in excess of £500,000, the...
-
News
Chilean brand dances into the firelight
A hot new wine brand looks set to fire up the Chilean wine category with a modern packaging concept.Chilean wine producer Luis Felipe Edwards has developed Dancing Flame, which is set to be launched into the UK at the Annual Wines of Chile...
-
News
Gallo gets on its French bike
US producer Ernest & Julio Gallo is taking advantage of French wine producers’ failure to capture the hearts of the UK consumer with the launch of its own French wine brand.Red Bicyclette, introduced to the US in September 2004, is now...
-
News
Lambrini price hike
Sparkling perry brand Lambrini is hitting the off-trade with a 6% price hike.The price increase is the first in its 12-year history other than duty. Lambrini Original, Medium Dry and Diet will go up from £1.99 to around £2.10 for 75cl, and from...
-
News
Crouch finds off-trade bottle
The brewer of this year’s Champion Beer of Britain hopes the accolade will help it overcome its fears about moving into the off-trade.Olly Graham, general manager of Crouch Vale Brewery, which won the title from Camra (the Campaign for Real...
-
News
Kickass from Fat Bastard stable
Sainsbury’s late-summer Drinks Festival kicks off this month with a selection of new wines and half-price offers.The festival, from August 17 to September 13, will showcase 17 new wines including a selection of organic varietals, beers and...
-
News
Foreign Focus
>>What's new overseas?Product:defense effervescent supplementCompany:brain-twist beveragesCountry:USUK consumers have long been familiar with the widget – the in-can device popularised by Guinness –...
-
News
Cask off-licence chain gets franchise va-va-Vom
Upmarket off-licence chain Vom Fass is set to dramatically extend its presence in the UK with the launch of a franchise scheme.Vom Fass sells wine, spirits and liqueurs directly from the cask as well as a range of oils and vinegars. It...
-
News
Infinite saga of cachaça
A recently listed traditional Brazilian spirit is already outperforming flavoured vodkas, according to Waitrose. Waitrose listed the 38% abv Sagatiba as its first cachaça – a spirit made from sugar cane – and a rise in popularity of the...
-
News
Essex golden ale is British champ
An Essex-brewed golden ale was this week named the Champion Beer of Britain at the Great British Beer Festival.Brewers Gold, by Crouch Vale, took the top prize, worth millions in free advertising, at the opening day of the festival at Olympia...
-
News
Smirnoff Ice invests £4m
Diageo has launched a £1m ‘text and win’ promotion for Smirnoff Ice as part of a £4m summer campaign for the brand.The promotion – in which thousands of Smirnoff Ice branded four-pack fridges are up for grabs, as well as weekend breaks –...
-
News
Jackson is Westons’ commercial director
Westons Cider has promoted Roger Jackson to the new role of commercial director.Jackson is currently director of sales and marketing, heading a team of 22. He joined nine years ago as UK sales manager, progressing to take responsibility for...
-
News
Pointing the CAP gun
Rachael Porter looks at the argument for cutting the CAP budgetFrench president Jacques Chirac is not the only one fuming at prime minister Tony Blair’s attempt to use Common Agricultural Policy reform as a bargaining chip in the...
-
News
Masting has plans brewing for Tennent’s
Scottish beer brand Tennent’s, part of Interbrew, has appointed Danny Masting as its new marketing manager.Masting will be based at the Wellpark Brewery in Glasgow and report to Kirsty Hunter, Interbrew’s marketing controller for Scotland. He...
-
News
Olympia set for best of British beer
This year’s Great British Beer Festival, organised by the Campaign for Real Ale, Camra, will be held at London’s Olympia exhibition centre on August 2–6.The event, which is regarded as the biggest cask beer festival in the world, attracts more...
-
News
Ardèche raises its profile
A wine region of the southern Rhône in France has launched a PR campaign to raise awareness of its wines in the UK.The Association 2000 Vins d’Ardèche, a group representing more than 70 independent wine producers and most co-operatives in the...
-
News
An ugly turn for alcohol ad gag
Disastrous consequences for the drinks trade could be in store if a clampdown on advertising continues to escalate, according to a leading industry expert.Pete Brown, a drinks consultant who previously worked on ads for Stella Artois, said more...
-
News
German push for Riesling
A consumer campaign due to be run by Wines of Germany aims to make Riesling the wine of choice this summer.The campaign – ‘Are you a Riesling short of a picnic?’ – aims to promote the varietal through sampling activities at open-air picnic...
-
News
Port of call for trendy crowd
Port producers are stepping up plans to give the wine a more trendy image among young people and increase drinking occasions outside of Christmas.Suppliers, distributors and trade groups are developing marketing strategies and packaging...
-
News
Londis squeeze on beer prices
Londis is ramping up its price-cutting in beers and lagers in a bid to quadruple volume sales.The lower-pricing scheme implemented by Londis has already given its top three beer brands a lift of 10% year-on-year, while sales of tobacco rose...