All Alcoholic drinks articles – Page 326
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News
Co-op appoints category marketing head for drinks
The Co-operative Group has appointed Vicky Steel as category marketing manager in its beers, wines and spirits team.She will report directly to Kay Wheelton, head of category buying for the department, and will play a key role in raising...
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Stella sexes up film ads
Stella Artois is reinforcing its ‘Reassuringly Expensive’ message in two new TV commercials to appeal to a mix of audiences.The adverts are part of a £40m marketing spend by Interbrew UK for the brand in 2005. The 90-second...
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Baileys adds choc cups
Baileys has undergone another extension – this time as Baileys & Chocolate Cups.The pack consists of a 50cl bottle of Baileys with six 25ml cups moulded from milk chocolate into which the liqueur can be poured (rsp: £9.99). The concept,...
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Time, history and Gordon’s
Gordon’s Gin is the subject of a nationwide print and poster campaign aimed at highlighting its unique ingredients.The campaign, which includes posters and press ads, tells how Gordon’s, including its Distiller’s Cut and Sloe Gin, is ‘The...
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Watch, drink, learn
An educational wine set from the Bordeaux region of France is to be launched into the off-trade to encourage consumers to learn about wine from home.The Joy of Wine wooden gift box set, to be launched at the London International Wine &...
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Thatchers makes Todd sales director
Thatchers Cider has promoted Colin Todd to the position of sales director.Todd joined the Somerset-based cider producer as sales manager last October and has worked to develop its off-trade listings in key accounts. He will now add the on-trade...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: OroyaCompany: FreixenetPrice: around £8.99 per bottleOroya is a new wine concept, developed by a...
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Coors agree Sol deal
Coors Brewers has agreed a long term relationship with the Mexican Brewer FEMSA for the exclusive marketing and distribution of its Sol and Dos Equis brands in the UK from October 2005.The beer will be brewed and packaged in Mexico and be...
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Rappoport leaves WSA
The Wine and Spirit Association director Quentin Rappoport left the association on Friday and is considering future options in the food and drink industry.Rappoport had been director for seven years and said that he has enjoyed great support...
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Drinking to Co-op wines
The Co-operative Group revealed an increased summer focus on Pinot Noir, Rosé, Fairtrade and own-label offerings at its spring tasting.“The new Pinot Noir wines cover a range of price points and regions,” said Paul Bastard, wine development...
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Budweiser Budvar flaunts PGI status
Budweiser Budwar has been awarded Protected Geographical Indication (PGI) status, which it is now proudly flaunting on its bottle labels, revelling in the fact that it is the only Czech beer to have achieved the standard.The award, made in...
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Lighten up with a bottled blonde
In a radical move away from its traditional strong ales portfolio, Fuller’s is launching its first blonde beer to compete with Belgian brands.The beer, Discovery Blonde, has an abv of 4.2% for the bottled version, and will be available in the...
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Asda set to expand its RTD range
Asda’s own-label vodka RTDs have proved so popular that the multiple plans to brings out new flavour variants later in the year.The four-strong range, retailing at 89p a bottle, has been on sale for more than two years and has been recording...
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Tipple in a bottle
Refresh UK’s portfolio of take-home beers has been extended with the addition of Bishop’s Tipple in a bottle format.Bishop’s Tipple, which was first brewed in 1973 to celebrate the inauguration of George Reindorp as Bishop of Salisbury, now...
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Beer-faced cheek of it
NoFibs says there’s a difference between imported and brewed-under-licence beers. Claire Hu reportsIn the battle to win share of the hearts and wallets of UK beer drinkers, authenticity is becoming an increasingly important marketing...
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Magners triggers cider battle
Scottish Courage is planning to launch a new premium cider as it aims to fend off the potential threat from Irish brand Magners.Magners, a huge success story in Ireland, was originally launched in the UK into Scotland and entered the Scottish...
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The Acid Test
>>Consumers and buyers give their views on the latest launchesj+From: Intercontinental BrandsOwn-label RTD and wine producer Intercontinental Brands’ new range of high-juice drinks signals the...
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Lambrini girls just want to have fun
Lambrini’s strong female following can look forward to the launch of Lambrini Cream, a creamier variety of the popular perry brand blended with white wine and Calvados.Halewood International decided to launch the new perry-based drink, which...
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Extra Vodka Kick variety from Global
The exotic line up of VK Vodka Kick drinks by Global Brands is getting fruitier with the launch of VK Tropical.The new flavour adds to the portfolio of 275ml-bottled varieties including VK Cherry and the popular VK Ice variety.Managing...
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New Sputnik Vodka drinks
Sputnik Vodka has officially launched three new flavours from the range of variants The Grocer revealed it was developing last November.The new flavours of Rose Petal, Basil and Horseradish will be launched at the London International Wine ...