All Alcoholic drinks articles – Page 328
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Thresher on the offensive
The Thresher Group launches an assault on the c-store sector next week with the opening of 121 convenience stores in the north-west of England.Victoria Wine, The Drinks Cabin and Huttons stores will be converted to The Local in the first stage...
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Loire sharpens its image
Wine producers from the Loire Valley are launching a new umbrella brand in the UK to create a clearer identity for the French wine region.Vallée Loire is a collection of six wines – three whites, two reds and a rosé – priced at £4.99 and £6.99,...
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Hit or Miss?
>>How is one of last year’s top launches faring?
Product: Michelob Ultra
Company: Anheuser-Busch
Launch date: August 2003
Anheuser-Busch’s journey back to the low calorie beer market with the launch of Michelob… -
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Actis invests in China Wolfberry wine
British private equity firm Actis has invested $10m (£5.6m) in a Chinese Wolfberry wine firm, giving it a 30% stake, according to newspaper reports.The Chinese company is currently leading the market in wine made from wolfberries, often used...
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Jarrah Ridge revamped
Australian wine brand Jarrah Ridge has been redesigned to give it a more modern image.The brand, supplied byVinoceros exclusively to the independent trade, has a contemporary new look featuring unusual transparent front labels. The...
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Argentinian showcase
A new range of Argentinian wines are being launched under the Phebus label.The wines have been created by Fabre Montmayou and will be showcased at the annual Wines of Argentina tasting on Tuesday (September 21). Phebus Malbec 2003,...
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ScotCo ready for growth
After achieving cost savings of £37m in the past year, the focus now for the country’s biggest brewer is innovation and growing beer revenues in the off-trade, according to the MD of Scottish Courage.John Dunsmore said there had been a major...
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ScotCo calls time on extra free
Scottish Courage is to promote responsible drinking by scrapping extra free deals on its plastic bottled cider range.From January next year, ScotCo will stop extra free for market-leading brands White Lightning (50% free) and Strongbow (25%...
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Boddingtons Manchester brewery to close
Interbrew has reacted to the declining cask ale market by announcing it plans to close the Boddingtons brewery in Manchester. The famous Strangeways site, where ale has been brewed since the 18th Century, is scheduled to shut by the end of February...
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Diageo sells stake in Edward Dillon
Diageo has sold its shareholding in Edward Dillon, the Irish drinks distributor, for an undisclosed sum, according to media reports.The owner of the Guinness brand is said to have had a 30% stake, which is now being bought by the firms other...
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Halewood takes a shot
Halewood International is relaunching Red Square vodka shots to link the brand more closely with Red Square Reloaded – itself set to benefit from a £5m pre-Christmas TV ad campaign.The shots range, formerly Hot Shot, is called Reloaded Shot. A...
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Single-serve goes into cartons
Mudgee Valley Wine is claiming a UK first with the launch of a wine range in single-serve Tetra Pak cartons.The collection of four French varietal wines – a red, two whites and a rosé – comes in 250ml containers which are designed for picnics,...
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Fellman replaces Povey to boost Carlsberg UK
Senior vice president and chairman of the board of directors of Carlsberg UK, Lars Fellman, has taken over from Colin Povey as chief executive officer of Carlsberg UK.Carlsberg said that since Povey became CEO in 2001, he had made an important...
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Tesco revamps Beer Challenge
Tesco is launching a brewing competition, giving small producers the chance to win a national listing and potentially lucrative, free advertising.The Brewing Awards will incorporate the existing Tesco Beer Challenge and for the first time...
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Diageo to buy Dutch Ursus brand
Diageo has signed a deal to purchase Dutch vodka brand Ursus, which is the number two vodka brand in Europe behind its Smirnoff brand.Ursus was originally an Icelandic drink before it was purchased by Dutch firm Homebergh in 1995. The...
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Morrisons bolsters buying team
Morrisons has brought two new buyers into the beers, wines and spirits team to improve its range.James Jackson is moving from Tesco to join Morrisons as a wine buyer. He spent the past five years with Tesco, first as a food buyer and later in...
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New labels for Anakena
Chilean wine brand Anakena has been given a facelift to coincide with the addition of single vineyard and premium labels to the range.The collection, which has won listings with Asda from this month and Thresher from late November, has been...
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Hardys unveils its place in the sun
Hardy Wine Company has unveiled its £1m summer and autumn advertising campaign, which is being run under the strapline ‘Best wine under the sun’.The biggest wine brand in the off-trade is running a campaign aimed at promoting the Hardys name,...
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TV debut for Blavod
Blavod Black Vodka is set to make its TV debut as part of a £350,000 ad campaign.A new risqué commercial will appear after the 9pm watershed on Channel 4 from September 1 through to December 19 and on ITV’s Central region from October 31 until...
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Talking the beer talk is Big idea
Coors Brewers has launched a new beer education programme for employees and retailers to improve the category’s image.All 300 sales and marketing staff are being put through the Big Beer Day with the aim of helping them talk confidently about...