All Alcoholic drinks articles – Page 333
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News
Hardys unveils its place in the sun
Hardy Wine Company has unveiled its £1m summer and autumn advertising campaign, which is being run under the strapline ‘Best wine under the sun’.The biggest wine brand in the off-trade is running a campaign aimed at promoting the Hardys name,...
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TV debut for Blavod
Blavod Black Vodka is set to make its TV debut as part of a £350,000 ad campaign.A new risqué commercial will appear after the 9pm watershed on Channel 4 from September 1 through to December 19 and on ITV’s Central region from October 31 until...
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Talking the beer talk is Big idea
Coors Brewers has launched a new beer education programme for employees and retailers to improve the category’s image.All 300 sales and marketing staff are being put through the Big Beer Day with the aim of helping them talk confidently about...
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Moldovan Firebird rises at Waitrose
Moldova is set to make its mark in the wine fixture with the launch of a new range of branded wines from the former Soviet Union enclave.Firebird Legend has been developed with the wine consultancy Cellarwood specifically for the UK market....
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Relaunch for Guinness Draught
Diageo is to advertise its canned Guinness Draught for the first time in five years to support a revamp of the take-home format.Guinness Draught in a can will be relaunched on September 1 with a smoother and creamier taste – thanks to brewing...
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Fancourt builds Stratford’s in the north
Stratford’s Wine Agencies has appointed Edward Fancourt to manage its portfolio of wines, including Nepenthe, Wakefield Estate and Hope Estate, in the role of account manager for the north of England and Midlands.Fancourt has spent several...
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Mumm given a marketing boost
Anna Adsetts has joined the UK marketing team at Allied Domecq Wine as senior brand manager for Mumm Champagne.In her newly-created role she will oversee the development and implementation of new marketing strategies in the UK.Adsetts...
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A-B accused of ‘bully-boy’ tactics
Anheuser-Busch has been accused of “bully-boy tactics”, prompting the raising of a petition against the brewing giant at this week’s Great British Beer Festival at Olympia.The petition, drawn up by the European Beer Consumers’ Union, calls on...
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Vincor acquires Western Wines
Vincor International has acquired Western Wines Limited for £133m.The purchase price for Western Wines, owner of the Kumala brand and the largest independent wine importer, marketer and distributer in the UK, was £84m.Vincor, one of...
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Michelob sports tie-in
Low-carb beer Michelob Ultra is hoping to further position itself as a brew for drinkers with an “active lifestyle” through sponsorship of UK triathletes Michelle Dillon and Stuart Hayes. The company said the duo would appeal to its target...
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Citrus RTD thrown out in cold
Finlandia has shelved plans to launch a new ready-to-drink brand in the UK and is instead introducing a new mango flavoured vodka later this year.The company had been researching the possibility of launching a citrus-based RTD but has concluded...
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Single-serve for Chenet
Asda is continuing the trend towards single-serve wine with the launch of 250ml bottles of French brand J.P. Chenet.The supermarket is adding single Colombard/Chardonnay and Cabernet/Syrah to the range, following the success of the wines in...
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Laced hung up on punters
A design company is behind a new vodka and fruit drink which hangs around the neck. Laced comes in plastic bottles attached to a coloured cord which can be hung around the neck, wrist or attached to handbags.The idea comes from Asda own...
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Unwins deal nears
>>What's new overseas?A deal to sell Unwins could be on the table within three months after “significant” interest from more than 50 parties, according to chairman Michael Lunn.The wine merchant has issued an information...
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Bordeaux wines take on the New World
A radical new approach to producing and marketing Bordeaux wine is being proposed to help the region fight the increasing dominance of New World brands. Christian Delpeuch, the new president of the Bordeaux Wine Council (CIVB), which represents...
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A source of reassurance
Some importers are demanding a special category for their increasingly popular brewed-at-source beersImported bottled lager appears to be going through a renaissance, with ‘authentic’ brewed-at-source brands enjoying particular...
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Most welcome guests
Pub drinkers are responsible for guest beers’ increasing presence in supermarketsSupermarkets are stepping up their offering of locally-sourced beers in response to consumer demand.Both Tesco and Asda are launching new ranges of...
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Unwins set for deal by October
A deal to sell Unwins could be on the table within three months after “significant” interest from more than 50 parties, according to chairman Michael Lunn.The family-owned wine merchant has issued an information memorandum containing...
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Lambrini creates a dieting version
Halewood International is launching new diet and cherry versions of its supermarket blockbuster brand, Lambrini, and consolidating its RTD range as part of a changing strategy.The new Diet Lambrini, which contains half the calories of the...