All Alcoholic drinks articles – Page 337
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News
Mateus thinks pink
First Drinks Brands is pumping £1m into the first consumer ad campaign behind veteran wine Mateus Rosé in 15 years.The stalwart Portuguese label will appear on outdoor posters positioned around supermarkets and off-licences as well as on sites...
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Guinness switch
Diageo has said its off trade customers will not be affected when it transfers brewing Guinness at Park Royal, west London, to Dublin next year.Guinness in cans and bottles in the UK is already supplied from Dublin, and Diageo’s sales and...
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Smirnoff goes undercover in Russia
Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...
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Turning Leaf uses the extraordinary
Ernest & Julio Gallo has unveiled a raft of initiatives intended to rejuvenate its Turning Leaf wine brand.The drive is being spearheaded by a new ad campaign, breaking this summer, which will use the strapline ‘Turning Leaf…when ordinary...
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Piat opens d’Or to a new legacy
Veteran wine brand Piat is returning to its French roots and reinstating the Piat d’Or title across its entire range.In 2002, brand owner Percy Fox ditched the second half of Piat’s tag when it launched its premium varietal range in a bid to...
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Interbrew eyes tax havens
Interbrew is to consider moving from its legal home in Belgium to a tax haven after its 9.2bn euros merger with Brazilian brewer AmBev.The maker of Stella Artois lager and Beck’s beer stressed to the Financial Times that it would not...
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24-packs threatened by deals
Popular 24-can multipacks of beer could soon be a thing of the past as a result of the discounting that has led consumers to expect cheap deals in the category. Buyers have predicted that within two years consumers will be purchasing packs of...
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Carling to flies the flag
Carling drinkers will have the chance to win one of a million giant national flags, to demonstrate their passion for England, Scotland or Wales this summer.The promotion is part of Carling’s ‘Love Football’ campaign to coincide with the...
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Rocket kits have lift-off
Gourmet meal kit company Rocket has announced a big expansion, including supply deals with Somerfield and the Co-operative Group.The Unilever Ventures backed company has also signed up with c-store chain Whistlestop and Wine Cellar, and is...
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Bewitched by the beer
Wychwood is ramping up its support behind Hobgoblin beer with a national consumer campaign. Starting this month, the press drive focuses on a new creative designed to continue last year’s ads that carried the strapline ‘What’s the matter Lagerboy,...
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Innis & Gunn best in beer
Innis & Gunn oak aged beer took the supreme champion title in the 2004 International Beer and Cider Competition organised by The Grocer’s sister publication Off Licence News.The beer scooped four awards – a first in the competition which...
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Stoli’s Elit ambitions
Stolichnaya vodka is being stretched into the premium spirits market through the launch of a new stablemate.Stolichnaya Elit will initially target style bars when it is unveiled next month.First Drinks, which is supplying it in the UK,...
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TV debut for the gecko
South African wine Kumala is launching its first TV ad campaign next week.Brand owner Western Wines is pumping £700,000 into a 20-second commercial for its flagship brand. The ad will appear in the Midlands and Central TV regions and features...
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E&J Gallo aims to ease the choice for new drinkers
Ernest & Julio Gallo is adding generic red and white wines to its Californian Sierra Valley brand. Aimed at entry level wine drinkers who want the familiarity of a brand but are confused by grape varietal terminology, the additions will retail for...
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Schooling in use of wine
Seminars offer key insights into learning about wineThe Wine School at Food and Drink Expo offers a chance to taste and learn more about quality wines from around the world. Co-ordinated by the Wine & Spirit Education Trust (WSET) and...
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Sapporo turns the screw on packaging innovation
Japanese brand Sapporo is again championing unusual packaging for beer with the launch of a screwtop bottle.The 450ml ‘Shot Bottle’ format is aimed at those with active lifestyles and, unlike the liquid in the brand’s other glass bottle and...
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'New' Ethical 'Old' Ethical
>>major ethical offerings and how they have been doingBrand: Tesco own labelLaunched: March 2004Brand proposition: 15 product range including orange juice, cookes, coffee, tea, chocolate and South African Wine,...
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Specialist ciders set their brews against the giants
Eager to challenge consumer perception that cider is the preserve of big brands like Strongbow and Blackthorn, a plethora of smaller producers will be hoping to catch buyers’ eyes at the show.Promising to provide the “answers to buyers’...
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White 1664 goes live
Scottish Courage has launched a third extension to its Kronenbourg 1664 lager brand.An imported white beer has joined the portfolio and is being rolled out across UK bars following a successful test. Kronenbourg Blanc, which is designed to...
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Bacardi moves closer to IPO
Bermuda-based distiller Bacardi has taken another step towards a possible initial public offering after its controlling family gave directors the power to issue new shares.Bacardi has completed two of the three steps needed to authorise a...