All Alcoholic drinks articles – Page 337
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News
JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
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VK’s value alternative
GBL International is rolling out a new vodka brand to capitalise on the success of its VK ready-to-drink range.VK Vodka will be launched as a value proposition to complement the premium VK Pure Vodka.Meanwhile, rival RTD supplier...
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Diageo teams up with Accenture
UK-based drinks giant Diageo has signed up management consultants Accenture to help ramp up its "business effectiveness and efficiency".Diageo – with brands such as Smirnoff vodka, Guinness stout, Johnnie Walker whisky and Baileys liqueur –...
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keg for partying
Beverage Brands is rolling out a five-litre party keg of its ready-to-drink brand WKD Original Vodka Blue in time for the festive season, aimed at in-home drinking.n The move follows Interbrew’s decision to put...
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Hofmeister goes in Courage cull
Scottish Courage is axing a raft of well-known brands because it admits they are no longer wanted by consumers. Hofmeister lager is one of the high profile casualties of a brand review that will also see McEwan’s, Kestrel and Courage Light...
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Archers extended into wine
Diageo is throwing its Archers schnapps brand into the wine arena with the launch of a new sparkling line.Archers Eden combines fruit schnapps and wine and comes in Berry Rosé and Citrus White variants.The 5% abv drink will be...
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PWL backs Hess
Peter Lehmann Wines has been urged to accept a A$3.85-a-share takeover offer from Swiss group Hess. Independent directors at the Aussie winemaker made their recommendation despite a rival A$4.00-a-share conditional offer from UK-based Allied...
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New pitch for Screamers
Coors Brewers with beer brands Carling, Worthington’s, Grolsch and Caffrey’s has redesigned its vodka shot range Screamers. The new look, which comes in four, five and 10-packs is aimed to grab shoppers’ attention. The packs are coloured...
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Sharpe takes over as MD at Greenall
Gin and vodka distiller G & J Greenall has appointed Tony Sharpe as managing director, replacing David Rees who retires in April 2004 after 38 years with the company.Sharpe will focus on building partnerships with customers and distributors...
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Into the valley of death
Career: Between 1991 and 1996 he was a buyer at Sainsbury, with stints as a pork buyer and senior manager for beers, spirits and soft drinks. With Diageo since 1996 in senior roles including MD of Guinness GB and president (North America) South...
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smirnoff rival
>>A monthly look at the most promising newcomers in key grocery categories. this month: frozen foodn Whyte and Mackay is relaunching Vladivar Vodka in a bid to challenge Diageo’s mighty...
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Views on membership of the Premier symbol group
John Drakopoulos, Poets Corner Food & Wine, Southend-on-Sea, Essex“What I like is still being an independent, but the sense of belonging to a group.”Joe Pestana, Select & Save, Stanford le Hope, Essex“I’ve just joined...
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Unwins Wine expands marketing team
The Unwins Wine Group has expanded its marketing team with the appointment of Steve Alexander as retail marketing manager and Tom Driver as marketing analyst.
Alexander will develop, plan, execute and evaluate instore marketing for Unwins’… -
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Growth gives Harlington new role
Wine importer and distributor Mentzendorff has promoted regional accounts manager Jerome Harlington to the newly created post of national accounts executive.His appointment is the result of expansion at Mentzendorff and deputy managing...
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Price turns off Coors Light
Coors is delaying a £19m return of its light beer offering for fear that it will be attacked by aggressive pricing this Christmas.Originally launched on test in Scotland four years ago, Coors Light will be rebranded as Coors Fine Light Beer...
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Vladivar leads attack
Whyte and Mackay is relaunching Vladivar vodka in a bid to challenge the stranglehold on the market by Diageo’s Smirnoff.The company said the lion’s share of a £50m marketing investment behind its portfolio would be spent on restoring...
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Loss of conscious as lads get lyrical
Smirnoff Ice is setting its sights on male drinkers with a new campaign using “streetwise” slang and the theme of a lads’ night out.The £8.5m TV and poster campaign carries the tagline ‘Lyriquid Perfection’ – a play on the phrases lyrical...
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Colourful fabric of Chilean wine
InterContinental Brands is launching a series of new wines from Chile.The Campo Paraiso range comprises six wines from the Colchagua Valley including a Sauvignon Blanc, Merlot, Carmenere and a Shiraz. Priced from £4.99, the wines are...
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In Profile: Q&A: Julian Twaites, Nisa CBC trading controller for wine
Julian twaites is a real character who knows how to rock Anyone who spends even a short time talking to Julian Twaites realises that he is a passionate and dynamic personality. Described by his own colleagues as “a real...
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Buyers expect price hikes from suppliersReader Panel: Buyers
Nearly three-quarters of buyers in our Reader Panel believe suppliers will try to push up cost prices in the next six months. Confectionery, soft drinks, bread, beers, wines and spirits and frozen are among the categories in which suppliers...