All Alcoholic drinks articles – Page 336
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News
Peroni faces Hellenic hero
Distributor Food Brokers is in talks with retailers to secure listings for what it claims is the first Greek lager brand to be launched in the UK.The company is working alongside the Heineken-owned Athenian Brewery in Greece to promote Alfa...
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Strongbow’s safe to drink
Bulmers has assured retailers its cider is safe to drink as its Hereford plant emerged as the possible source of a Legionnaire’s disease scare.The company, which is part of Scottish & Newcastle and makes Strongbow, has become the focus of an...
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Boddingtons rolls out a barrel
Interbrew is throwing its weight into the take-home ale market with a draught barrel version of Boddingtons.Rosie DavenportDesigned to give consumers the experience of pulling a pub-style pint at home, the...
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Lidl pulls Aussie wine
Lidl has withdrawn bottles of an Australian wine brand from shelves over fears it could trigger an asthma attack.The retailer is recalling stock of Creston Bay Cabernet Shiraz from the 2002 vintage, which costs £2.99, after a consumer...
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Limited edition
Guinness has launched a limited edition bottle of its Original stout featuring characters from the brand's advertising campaigns of the 1930s, '40s and '50s. These are the work of artist John Gilroy who created the line-up of zoo animals. This is...
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Nicholson to co-ordinate wines at Co-op
The Co-operative Group has chosen wine assistant Carole Nicholson to fill the new post of wine co-ordinator.She will be responsible for overseeing communications between the wine buying team, suppliers and internal departments.Her...
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Aussie rivals get fizzing
Two rival Australian brands are looking to make their mark in sparkling wine with additions to their ranges.Wyndham Estate is introducing a Sparkling Shiraz to its Bin 555 portfolio in a bid to claim sales of a style it believes is “starting...
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Vladivar debuts on TV
Whyte and Mackay has unveiled the first TV commercial for Vladivar in its 40-year history.The company hopes the ad will help tempt consumers away from rival Smirnoff, whose sales it has failed to eclipse.The drive, part of a £50m...
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Original RTD Hooch is pulled
Hooch – the controversial drink that started the alcopop revolution – has been axed by Coors Brewers.Launched in 1995 as Hooper’s Hooch, it was the first RTD brand to hit the UK but has failed to maintain its presence in a shrinking...
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Grolsch tops vegetarian award
Grolsch premium lager has won an award in the “best wine and beer category” at the annual Vegetarian awards in London. Grolsch was nominated as a finalist along with other beers from Beck’s, Caledonian Brewery Golden Promise (last year’s...
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Eggleton new marketing chief at United Biscuits
United Biscuits UK has snapped up John Eggleton, Bulmers group marketing director, to fill the newly created role of marketing director.Eggleton joins on December 1 and will be responsible for providing strategic leadership on marketing...
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pud shooter
GBL International is launching a limited edition Christmas Pudding flavour of its Corky’s range of vodka based shooters. The vodka-based spirit will be available next month and joins the current line-up, which includes Lime and Chilli, Apple Sour,...
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Stella player
Interbrew UK’s new boss Steve Cahillane pledges to boost Stella Artois’ brand equity in the face of the discounting crisis in beer. Rosie Davenport reportsSince moving from the US to take the top job at Interbrew in the UK and...
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Constellation sells La Baume
Constellation Wines has sold French brand La Baume to concentrate on its New World interests.Specialist exporter Les Grands Chais de France has purchased the winery for an undisclosed sum from the wine giant which wants to focus on “core...
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Londis adds premium beers
Londis has added a selection of speciality beers and premium lagers to its offering in the run-up to for Christmas,Trading controller for beers at Londis, Martin Swadling, said: “As with wines, consumers are now more educated about beers and...
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Campaign Trail
Smirnoff icemanufacturer Diageo brand Smirnoff Ice agency JWT budget £14m In a continuation of the brand's As clear as your conscience' series, this new ad shows how difficult it is for a girl to get her fella to do home...
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Bulmers’ sales director prepares to bow out
Bulmers sales director Colin Smith, who is credited with turning around the Bulmers take home business in the past 12 months, is leaving the company.His departure follows Bulmers’ acquisition by Scottish & Newcastle brewers in...
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Thatchers perry for sociable females
Thatchers is aiming at females with the launch of a perry made from English Conference pears.The Somerset cider producer hopes that the 7.4% abv perry (rsp: £2.29) will appeal to women who are looking for a lighter drink to accompany dinner or...
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White Shield fronts up
Coors is to revamp its White Shield – India pale ale – bottled beer with a new “back to front” label for enthusiasts of brewing information.Worthington’s brand director Scott Wilson said the aim was to “bring all the interesting bits you’d...
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Return of the Reaper
Greene King has ramped up support for its IPA beer with a £2.5m spend.The investment is funding the return of commercials from last year’s Grim Reaper campaign and will see the beer make its first appearance on Channel 5 with ads also...