All Alcoholic drinks articles – Page 339
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A lighter Baileys that lasts longer
Diageo has unveiled a new Baileys format which it hopes will turn the cream liqueur brand into a year-round favourite.Baileys Glide will be available in the off-trade from next month backed by a £6m launch spend including TV and press...
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amstel pulled
n Heineken is withdrawing Amstel from the UK off-trade following the end of its licensing deal with Bulmers, which brings the brand back under its own control.n Standard 4.1% abv Amstel...
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Low calorie beer tried again
Anheuser-Busch is revisiting the low calorie beer market with the launch of Michelob Ultra.The 5% abv beer is available exclusively in Tesco and selected on-trade accounts with other retailers negotiating listings from...
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The Saturday Essay
>>What’s taste got to do with it? Mike Teague, sales director, Bavaria UKThe festive period saw the usual battle of the premium lager brands as each one tried to out price the other to become the consumer choice for Christmas....
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The Saturday Essay
>>the budget is very troubling for the trade – Quentin Rappoport, director of the Wine and Spirit AssociationAt first glance the 2004 Budget may seem fairly innocuous but, on closer inspection, it is very troubling for the...
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The Saturday Essay
>>the industry must unite to tackle antisocial drinking…Steve Gannon, Managing Director, Off-Trade, Diageo GBOver the past three years, consumption of spirits, wine and beer has increased by £2.7bn to £30bn in total retail...
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Amstel pulled off shelf
Amstel is being withdrawn from the UK off-trade because owner Heineken wants to concentrate on its main offering.Heineken has concluded its licensing deal with Bulmers to bring Amstel back under its control. But the company has scrapped the...
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Lol Toofan improved
Lol Toofan beer is hoping to raise its profile with a press campaign emphasising its Indian connections. Targeting curry lovers, the lager's recipe has been modified to include basmati rice instead of the lower grade rice previously used. The Far...
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Namaqua's fresh tack
South African wine Namaqua is being backed with a £200,000 marketing campaign over the summer. A new ad for the bag-in-box wine brand will use the tagline Feel like getting fresh?' to carry the message that the wine is packaged and sourced in...
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Brand boosts Old World
Rosie Davenport The Thresher Group is hoping to increase consumers' confidence in Old World wines by introducing an exclusive brand throughout its off-licence chain. The Radcliffe's Regional Classics portfolio comprises 26 wines sourced from...
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Coors bottles up deal for independents
Coors Brewers is to run an exclusive offer for independent retailers on its Grolsch bottled lager this summer.Grolsch will be available in a special four-pack of 300ml bottles price-marked at £3. Coors said the deal is aimed to increase...
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Evolution of the new BWG
Pernod Ricard decided to sell BWG in 2000 to offset some of the $3.15bn cost of acquiring, with Diageo, Seagram's wine and spirits business. At the time, the Irish wholesaler was considered an odd fit in the French group's stable, but it was a...
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SIMON THORPE
CENTRAL WINE BUYER, WAITROSE Thorpe began his career in the wine department of Fortnum and Mason in 1988 and worked there for seven years. He then completed a 15-month tour of the world's vineyards. Returning in 1997, he joined the Waitrose...
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TIM RANSCOMBE
CATEGORY BUYER FOR WINE, SAFEWAY Ranscombe has bought wine for Safeway for more than two years. Before that he worked for Sainsbury for 10 years in roles ranging from logistics to wine buying. He developed his interest in the wine category with...
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STUART PURDIE
trading manager (WINEs), MORRISONS Purdie has worked in the wine industry for 23 years. He managed stores for Peter Dominic for eight years and during its amalgamation with Bottoms Up. He began wine buying and moved to Morrisons as a wine buyer....
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tony mason
TRADING DIRECTOR, MAJESTIC WINE WAREHOUSES Mason has worked in the wine trade since the 1960s, starting with a holiday job at Fortnum and Mason. He was a founder director of Oddbins in the 1960s and then moved to Augustus Barnett. After working...
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Hot Shot goes mini
Halewood International has launched the first pre-packaged energy shot’ drink as it moves to strengthen its grip on the growing shot market.
Following its purchase of Sidekick from Bulmers last month and the launch of Red Square Hot Shot in… -
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S&N review of Bulmers stable
Rosie Davenport Scottish & Newcastle has confirmed that the Bulmers name will live on beyond its £278m sale. However, the future of the cider brands it has bought is looking less certain as the brewer this week launched a review of its new...
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Bud becomes the King of Sport
Budweiser is building on the theme of last winter’s The King of Beers music tie-up with a new strand focusing on sport.The King of Sport drive will be the core element of the beer’s summer activity with stock featuring an on-pack promotion...