All Alcoholic drinks articles – Page 344
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News
Safeway ready to uncork new wines
Safeway insists it is “business as usual” as its wine department prepares to unveil its new range amid speculation over the multiple’s sale. The new line-up will be showcased at a trade event in April. In the meantime, the beer team has...
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The smooth movers
Carlsberg-Tetley has unveiled a £750,000 press and poster advertising campaign to coincide with the start of the Six Nations and Tetley's Rugby Super League season. The campaign is part of the brand's Year of Sport programme, and features two...
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Scottish Courage calls for balance in pricing
Rosie Davenport Scottish Courage has called on its fellow brewers to restore balance in the beer market by redressing the price differences between the multiples and independents. The brewer fears that recent data from ACNielsen for 2002,...
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IWS gives pink Babe a partner in black
International Wine Services has added a partner to its Babe brand, and which is aimed at male drinkers. Dude is an Australian 2002 Shiraz packaged in a sleek black bottle designed to complement Babe, a Chardonnay which was launched last year and...
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Britain is no stranger to American heavyweights making waves
Coors' £1.2bn bid for Carling was accepted on Christmas Eve 2001, concluding a turbulent spell as regulators forced Interbrew to break up the Bass Brewers business it had earlier snapped up for £2.3bn. But before the ink was dry, analysts were...
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Maryland to invest in Cellar 5
Elaine Watson Cellar 5's new owner Maryland Securities has promised to invest in the Booze Buster and Wine Cellar brands after purchasing parent Cellar 5 from receivers last week. The Manchester based property company beat off competition...
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GROUSE SCRUM
Maxxium UK is putting £500,000 behind a marketing campaign to highlight the Famous Grouse's continued involvement with the Six Nations Rugby. As the sponsor of the Scottish Rugby Union team, the Famous Grouse will introduce a series of promotions...
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Valdivieso relaunch drives Chile onward
Chilean wine brand Valdivieso is being relaunched in May. Bibendum, the wine's UK distributor, plans to support the launch of a number of new wine styles under the brand's banner with a substantial trade and consumer marketing programme including...
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Wells puts Red Stripe back on map
Rosie Davenport Red Stripe is the latest lager in the increasingly competitive beer market to get a makeover with Charles Wells ploughing £2.7m into relaunching the brand. As the big players look to gain shelf space and consumer franchise against...
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Bacardi slims down
Bacardi Breezer is introducing a diet variant to its PPS range.The Diet Lemon version boasts 100 calories per bottle and half the sugar of regular Bacardi Breezers. The abv remains the same at 5.1%.Bacardi-Martini said it had...
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The measure of Strongbow
Does Bulmers' prize asset make it a prime takeover target? Rosie Davenport reports Cross-dressing is not a habit usually associated with cider lovers. But the image of Johnny Vaughan, decked out in a blonde wig and fashioned to resemble...
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wines in the bag
Bulgarian wine producer Boyar Estates is releasing several of its branded wines in a bag-in-box format. The move begins with two wines from its Blueridge and Domaine Boyar ranges a Merlot and a Cabernet Sauvignon. The packs have been designed...
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Wine brands are called to arms
Rosie Davenport The number of wine brands on the market could be substantially reduced unless producers learn from fmcg heavyweights like Heinz, a leading supplier has warned. John Mills, MD at Grants of St James's Wines, which owns the...
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Gist goes further for Carlsberg-Tetley
Logistics provider Gist has expanded its contract with Carlsberg-Tetley to deliver to major supermarkets as well as to the brewer’s retail depot network for onward delivery to on-trade customers.The £100m deal over five years will include...
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Matthew Clark cider chief quits
Robert MacNevin, group marketing director of Matthew Clark and managing director of its cider business, is leaving to join a management consultancy. After a handover period, his role in the cider division will be taken by Neil Fraser from field...
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Young team promoted as Mentzendorff wins
Wine importer and distributor Mentzendorff has undergone significant restructuring in response to the growth of the business in 2002. Andrew Hawes, who has worked for the company for six years, becoming sales director in 1999, has been promoted...
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Facing up to cider fun
Merrydown Vintage Cider is launching an ad campaign featuring work by a team of illustrators. The "upside down" creatives are a visual take on the drink's name, and feature different faces looking Merry' with a full glass or Down' with an...
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Somerfield says brewers must share flak
Rosie Davenport Somerfield has defended its decision to slash the price of beer to a record low over Christmas, blaming brewers for chasing volume in the market. The retailer hit back at criticism for pricing a 24-pack of Carlsberg at £8.99,...
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A touch of class
Somerfield is rapidly building up a reputation as a serious wine retailer, says Tim Palmer Somerfield would never claim to have led the way in the development of the wine trade in the grocery business, but as the sector has grown in importance...
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IGD report points to tighter control of stock levels
Retailers' overall stock levels are down across most categories with non-food and beers, wines and spirits showing the biggest drop down 20%. IGD's Retail Logistics 2003 report shows how chains have gained tighter controls across the board...