All Alcoholic drinks articles – Page 346
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Stella's flying start to yuletide
The fascia chart remains stable this week in terms of positioning, with Morrisons, Safeway and Tesco making up the top three. Morrisons has pulled further ahead with a wide range of beers and lager on price promotion on floor stacks....
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Buyers sceptical about 5% Heineken
Rosie Davenport Heineken's new premium lager is receiving a lukewarm response from beer buyers as it tries to secure listings ahead of its February launch. Despite a £24m marketing package for the brand, which will include two TV campaigns,...
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Multiples to monitor taint
Tesco, Sainsbury and Waitrose are planning to take part in an ambitious project to trial a new cork designed to limit wine taint. Sabaté, the French cork manufacturer, has produced 100,000 corks which are guaranteed to have half the amount of...
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6X goes for impact
Wadworth 6X has undergone a major packaging redesign for improved shelf impact for the take-home market. The beer’s old 550ml bottle and 568ml can have been replaced with 500ml versions to make “the brand competitive in the market place”....
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Mason's successor steps forward
Majestic Wine has promoted Justin Apthorp, son of chairman John Apthorp, to buying director to take over the running of its buying department from trading director Tony Mason. Justin Apthorp, whose appointment is effective immediately, is being...
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Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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Coors invests £35m for off-trade growth
Rosie Davenport Coors is putting packaging and the introduction of new SKU's at the top of its new product development agenda next year. The brewer will focus on offering more choice in the off-trade market to improve beer consumption at...
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MD 20/20 summons up a retro flavour
A new flavour has been added to the MD 20/20 range of wine-based drinks. Tropical Blue is the latest launch and follows the introduction of Tangerine Dream and Key Lime Pie earlier this year. The 13% abv drink is a combination of pineapple and...
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Brown-Forman increases stake in Finlandia
US consumer products group Brown-Forman has acquired a further 35% in Finlandia Vodka Worldwide from Finnish wine and spirits company Altia $70.3m.B-F which makes Jack Daniel’s whisky, Fetzer wines and Lennox china, has now upped its stake...
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Campbell is Forth MD
Fine wines and spirits supplier Forth Wines has promoted Donald Campbell from sales director to MD to head a restructured management team. Campbell replaces Nick Harvey-Miller, who has moved to another business in Scotland. Richard Peters,...
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Gallo's in a box
Ernest & Julio Gallo has launched its first wine in a box format. The company has put the Ruby Cabernet and Colombard varietals from its Rivercrest range in the 3-litre packs. They are in Sainsbury for £14.99. Beastly challenge Tesco...
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A staggering 91% of retailers could not think of a deal that
In our monthly survey, retailers are given no prompts,but simply asked to think of a promotion that was worthwhile. Only 9% were able to highlight activity worth mentioning  and that was on Carling, Coca-Cola, Foster's, Walkers and Whiskers....
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Tennent's worldly Thais
Tennent's lager has taken an unconventional approach to advertising by featuring a pair of Thailand ladyboys in its latest creative. Set in a Scottish theme bar in Bangkok called MacAndrew's, the new television commercial, running now, is the...
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Drambuie cream
From Drambuie Launched last month with a Christmas TV campaign, Drambuie Cream is the latest edition to the cream liqueur fixture. Marketed as an alternative to Baileys, Drambuie is confident it could take the top slot from its rival....
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Consumer's view: Drambuie Cream
Rosemary hudson, 58, counsellor from cheadle hulme- I often drink cream liqueurs and must confess to being a bit of a Baileys fan, which I drink with ice. I tried Drambuie Cream in the same way and was immediately hit with an artificial tasting...
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Two Christmas wine packs from Gallo
Ernest & Julio Gallo is going upmarket with this Christmas' wine gift packs. The company is selling bottles from its recently launched Coastal Vineyards range in hand-crafted wooden boxes priced at £19.99. The packs contain both varietals Â...
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Wetherspoon to match supermarket prices
Pub group Wetherspoon is to match or undercut prices at Sainsbury’s on products such as Guinness and Red Bull as part of its festive marketing campaign at its 616-strong estate.From Monday, November 11 the company will charge £1.69 for a...
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How to pull with Stella
Interbrew is trialling a new pack format to give consumers the experience of pulling a pint of lager in their own home. The Stella Artois Mini Barrel features patented technology designed to deliver what the brewer describes as "pub draught quality"...
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cloud in a box
New Zealand wine brand Nobilo White Cloud has been released in a wine box format. BRL Hardy has made the move to capture Christmas sales. The three-litre box is priced at £16.99. REmy's C&C offers Remy Martin is rolling out a range of...
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Smirnoff Black Ice states its Crystal Clear difference
Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a £11m launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in...