All Alcoholic drinks articles – Page 342
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Warning of discounter control
Simon Mowbray Interbrew has fired the latest salvo in its ongoing battle with the multiples over pricing, claiming that retailers are in danger of taking the beer market the "way of Germany". In its latest annual market report, the brewer...
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Tesco's wine testbed at Calais refurbished
Tesco will complete a refurbishment of its 20,000 sq ft Calais Vin Plus drinks superstore this month to mark the store's eighth anniversary. The store, which sells more beers, wines and spirits than any other Tesco in the world, has been...
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New Cadbury names
Cadbury Trebor Bassett is adding a Wine Sours variant to its Maynards gums range next month and increasing the brand's marketing spend by 67% to £2.5m. The newcomer will also join CTB's Christmas range which it is backing with a total of £29m....
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Mills takes on UK arm of Constellation Wines
Rod Addy John Mills, managing director of Grants of St James's Wines and Strathmore Mineral Water Company, has become MD of Constellation Wines UK. The business is part of the global wine division of Constellation Brands and was created...
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Foster’s big bottle
Foster’s is making its debut in the large bottled lager arena with a 660ml format. Scottish Courage Brands said the market was dominated by Stella Artois and sister brand Kronenbourg.The new bottle is aimed at promoting beer as a...
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Princes leaps into the fray
Mary Carmichael Princes is making its debut in canned pies, a move which takes it into territory dominated for decades by the Fray Bentos brand. Rolling out now, the four initial recipes Beef n' Beer, Steak & Kidney, Minced Beef &...
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tracking the brew
A burst of advertising has been launched for Asahi beer. The Japanese brew is appearing on ads on the London Underground and at some regional stations. The posters will run until June and will be supported by ads in style magazines. Asahi will...
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Double Diamond delisted
Carlsberg-Tetley has delisted Double Diamond ale in the off-trade in order to focus on its key brands.The bottled beer, which will still be sold in pubs, was launched last year but has failed to take off.The brewer behind the...
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The Budget
Wine and beer drinkers and smokers will be paying more for goods as of Monday following Gordon Brown's Budget.The British Retail Consortium welcomed the Chancellor’s decision not to burden businesses with more costs, but was disappointed...
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Carling bags cooler
Independent retailers can this summer tap into drinker preference for cold beer as well the growing demand for beer as a gift with a special Carling cool bag pack from Coors Brewers.The cool bag is designed in the shape of a can and plays on...
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Raise a glass to them!
The key qualities that the six best beer and cider buyers have in common are their accessibility and passion for the category. Fiona Bayley from Sainsbury was praised by suppliers both big and small for her approachability, fairness and...
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Sexy stuff from 6X
Wadworth 6X beer has been earmarked for an unprecedented £1m media support by its Wiltshire-based brewer. The 12-month budget will fund a press and poster campaign which breaks in May using various puns linking the brand's name to sex. The...
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Shloer sparkles for Merrydown
Cidermaker Merrydown said its adult soft drink brand Shloer achieved record sales over the Christmas period and it expects its full-year results to be in line with market expectations.Merrydown said the cider business remained profitable and...
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Coors Light premature'
Rosie Davenport Retailers have expressed surprise at plans by Coors Brewers for a nationwide launch of Coors Light. Details of Coors' aspirations for the 4.5% abv beer come nearly four years after Carlsberg-Tetley and Ubevco which...
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Brewer backs beer school
A new course aimed at educating buyers and retailers about beer and the brewing process has been supported by Refresh UK. The brewer, the name behind Wychwood and Brakspear, is sponsoring the Beer Academy which takes the form of six two-hour...
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V-10 moves off for a spin
Jordan Grand Prix is adding weight to the support behind its PPS spin-off Vodka V-10. Launched last year, the Formula One team is determined to increase the profile of the drink whose profits help to fund Jordan's activities on the Grand Prix...
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Coors to support Welsh FA
Coors Brewers has struck a deal with the Football Association of Wales for its Carling lager to become an official supporter of the Welsh national team.Head of sponsorship at Coors, Stuart Cain, said the £500,000 package kicks in on June 1...
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Executive moves at Carlsberg
Carlsberg has appointed Bjørn Sønderskov as managing director of its Carlsberg Brewery Malaysia with effect from April 1.Sønderskov, who is currently a member of the board of Carlsberg Breweries’ German subsidiary Hannen, takes over from...
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Kiwi variant for Veba
Kyndal is extending its presence in the RTD (ready-to-drink) sector with the introduction of a new variant in the Veba range. A spin-off from Vladivar vodka, Veba cherry has remained unchanged as Kyndal focused on its whisky portfolio as well as...
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It's a tough market for cider at the moment as it fights to
As Chris Carr, managing director of Merrydown's cider division, says: "In spite of heavy discounting, new consumers have not been drawn into the market place, so the challenge is to make cider fashionable again. "It can be a delicious,...