All Alcoholic drinks articles – Page 321
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Climbing up the premium stakes
South African wine is growing in popularity with a 12% increase in sales in the UK. The next challenge is to bump up bottle pricesAfter years of suffering a reputation in the UK for sometimes dubious quality and low prices, South...
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ScotCo pushes premium cider
Scottish Courage is poised to launch a premium cider into the off and on-trades as part of its offensive to capture a greater share of the cider category.The company is rolling out the red cider to wholesalers later this month in two different...
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Imports offer wider choice
Beer drinkers will have a wider choice this summer, with the launch of two imported brews.Weissbier Etalon will be available in Tesco after the beer won the Best New Imported Beer category in the chain’s Brewing Awards in 2004. Steve Holt,...
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KWV chief raises a glass to a clearer proposition
KWV chief Willem Barnard is driving a clearly communicated and ethical strategy for South African wine. Sonya Hook reportsSouth African wine company KWV recently announced it was setting up a committee of winemakers to offer a...
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Staying with Liverpool
Carlsberg has renewed its partnership with Liverpool Football Club as Official Club Sponsor.The brewer is extending its contract for a further two years after false speculation that it was planning to end the sponsorship deal.The deal...
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A Northern showcase
As part of the ongoing challenge to raise the profile of beer in the UK, a new consumer show is being launched.The Great Northern Beer and Fine Food Weekend will be running for two days in October 2005 at The Yorkshire Showground, showcasing...
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Strongbow. Indescribable
Strongbow cider will be the focus of a nationwide TV advertising campaign this summer by Scottish Courage.The 40 second advert – part of the company’s £22m investment in Strongbow this year – emphasises its taste and plays on the difficulty...
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Drinking to a low-carb life
The low-carb category has a hit on its hands with Michelob Ultra beer from Anheuser-BuschA major success story in the low-carb market has been Michelob Ultra, which Anheuser-Busch launched in the UK in 2003 following huge success in...
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Wine stuck in discount spiral
The UK has entered a wine discounting spiral it will find very hard to exit in the near future, given current retail conditions and excess supply.That was one of the more gloomy predictions from experts at a London International Wine &...
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Twaites joins Booker as wine controller
Former Nisa-Today’s category controller for wine, Julian Twaites, has moved over to Booker to become the cash and carry’s wine controller.He is filling the position vacated by the long-serving Andrea Hargrave, who announced her departure in...
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Pubs in anti-binge call
The British Beer and Pub Association is calling for supermarkets to take part in its drive to tackle binge drinking.Mark Hastings, director of communications for the BBPA, said: “We are also calling on supermarkets, which sell the...
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Win a private jet holiday
One lucky Carlsberg drinker could win a trip on a private jet with seven friends.The If Carlsberg Did Holidays on-pack promotion offers one consumer a week-long trip to any chosen destination, including accommodation, all meals and travelling...
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In profile: Mike Beer, the manager of Booker’s Medway branch in Rochester, Kent
Catering for the future Since he left school at 18, Mike Beer has spent his entire career in wholesaler and cash and carry management. Beer’s first job was as a trainee...
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Bright Pink in aluminium
Ehrmanns Wine, which owns the Blue Nun range, has gone against tradition by bringing out a recyclable aluminium wine bottle.Bright Pink, created by Australian winemaker Peter Bright, is the company’s new Rosé concept aimed at the younger wine...
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Drinks advertising under scrutiny
Pressure is mounting for alcohol advertising to become more restrained, according to senior industry figures.Speaking at the London International Wine & Spirits Fair this week, David Poley, director of compliance and good practice at the...
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Wine and Spirit fair opens
The London International Wine & Spirit Fair opened yesterday at the ExCel Exhibition Centre in its 25th anniversary year.Since the first of these Fairs in 1981, the amount of exhibitors has grown from 60 to approximately 1,300. Additionally,...
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Raising a glass to beer
As part of its commitment to raise the profile of beer in the UK, the Beer Naturally campaign hosted a pilot lager tasting supported by a wide range of brewers this week.Attended by members of the national press, the Coors Brewers-organised...
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Co-op appoints category marketing head for drinks
The Co-operative Group has appointed Vicky Steel as category marketing manager in its beers, wines and spirits team.She will report directly to Kay Wheelton, head of category buying for the department, and will play a key role in raising...
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Stella sexes up film ads
Stella Artois is reinforcing its ‘Reassuringly Expensive’ message in two new TV commercials to appeal to a mix of audiences.The adverts are part of a £40m marketing spend by Interbrew UK for the brand in 2005. The 90-second...
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Baileys adds choc cups
Baileys has undergone another extension – this time as Baileys & Chocolate Cups.The pack consists of a 50cl bottle of Baileys with six 25ml cups moulded from milk chocolate into which the liqueur can be poured (rsp: £9.99). The concept,...