All Alcoholic drinks articles – Page 318
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Diageo’s war on festive freefall
Diageo is significantly bumping up investment behind its key brands in the hope of convincing retailers not to enter into their annual Christmas freefall on alcohol pricing.New multi-million pound TV ads for Baileys, Smirnoff, Gordon’s and...
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The grape crusader
Chapel Down’s supplier can’t keep up with demand, says Sonya HookFrazer Thompson is a man with big ambitions and the growing clout of Chapel Down wines suggests that he knows what he is doing. The MD of the English Wines Group, based...
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Hurrah for Scurrah, the new buyer for Le Riche
Channel Islands retailer Le Riche has appointed Andrew Scurrah as its new beers, wines and spirits buyer.Scurrah joins Le Riche following a six-year stint atThresher Group where he started as a sales assistant.A year later he was...
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Magners pushing into retail
Irish cider brand Magners is planning a massive push into the off-trade after a successful launch in pubs.The drink will initially be available through Morrisons, Spar and selected Asdas, as well as independent off-licences. It will be...
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CEO Carson set to retire
Christopher Carson, CEO of Constellation Europe, has announced that he is to retire within six months.Carson, who became CEO for the drinks company in Aprillast year after the merger of Constellation Wines Europe with Matthew Clark, will...
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Regional/micro brewers in growth
Beers with aroma and flavour are back in vogue, according to Roger Protz, editor of the Good Beer Guide 2006.The guide, out this week, lists newly created micro-breweries in the UK, indicating that the real ale market is in...
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Baileys flavours debut with BAA
Diageo is trialling two new flavours of Baileys Irish Cream, The Grocer can reveal.From this month, Baileys with a hint of Mint Chocolate and Baileys with a hint of Crème Caramel will be available exclusively with BAA’s retail division, World...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesA bottle of Cobra Lower Cal contains 94 calories, zero fat and less than half the carbohydrate content of lagerMartin oliveros, carpenter, 26, ...
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Ruddles gets serious about apples
Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand.Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County brand. It is available in 500ml bottles...
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‘LeOe will have place in top 10’
The take-home boss of Britain’s biggest brewer says a speciality beer will be in the top 10 beer brands within the next decade.Stuart MacFarlane, off-trade sales MD for Stella Artois brewer InBev UK, has forecast that the company’s Leffe Blond...
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Personal services
Television ads will support a promotion for Kronenbourg 1664 and its ‘Taste to Make Time For’ campaign.Scottish Courage will be running an on-pack and web promotion throughout this month and next for the brand, supported by national 10-second...
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Tsingtao looks to expand into retail
Chinese Tsingtao beer is to be launched in the UK.The beer, which has been brewed since 1903 in the Chinese city of Qingdao, is believed to be China’s biggest branded export and it sits on the menu of many Chinese restaurants globally.It...
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Coors rings the changes
Coors Brewers has announced a number of changes in its marketing department.Andy Cray, currently brand director for Grolsch, has been appointed brand director for Carling. He replaces Des Johnson, who is leaving Coors after eight years to take...
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Brewers reap thirst for specialist beers
Authenticity is the name of the game for Dutch brewers, who are ideally placed to supply the UK demand for genuine importsSpecialist import beers are moving up buyers’ shopping lists, with retailers such as Asda and Sainsbury seeing...
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The King of beers has landed
Cobra Beer has launched a premium addition to its portfolio, designed to target the dining occasion as an alternative to wine.King Cobra is a whopping 8% abv beer, which is brewed at a higher strength than standard Cobra and then shipped to...
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Cider saves rare apples
The Co-op has launched a limited edition cider, which it claims has saved two rare apple varieties from extinction.Tillington Hills Premium Dry Reserve Cider is made from English apples grown on The Co-op’s own fruit farm at Tillington in...
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Premium Oz ales pour into the UK
Not content with its domination of the wine industry in the UK, Australia now looks to be tackling the premium bottled beer market.Premium drinks importer Hamana is bringing the Little Creatures Pale Ale brand to the UK, while Pierhead...
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Yours Trulli, from Italy
Italian wine brand Trulli is to star in a campaign to enhance awareness among consumers.Wholesaler and distributor Waverley TBS will launch the campaign this autumn and it is set to run into 2006.With a budget in excess of £500,000, the...
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Chilean brand dances into the firelight
A hot new wine brand looks set to fire up the Chilean wine category with a modern packaging concept.Chilean wine producer Luis Felipe Edwards has developed Dancing Flame, which is set to be launched into the UK at the Annual Wines of Chile...
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Gallo gets on its French bike
US producer Ernest & Julio Gallo is taking advantage of French wine producers’ failure to capture the hearts of the UK consumer with the launch of its own French wine brand.Red Bicyclette, introduced to the US in September 2004, is now...