All Alcoholic drinks articles – Page 317
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News
Hardys inspires UK with Shuttle design
Hardys, the UK’s biggest wine brand, has set itself the challenge of reinventing the UK single-serve market with the launch of Hardys Shuttle. The new packaging format is a single-serve 25cl bottle, released under the Hardys Stamp of…
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New flavours on way despite sell-off plans
Absolut vodka is to launch two new flavours in the UK this year, despite a proposal by the Swedish government to sell off brand owner Vin & Spirit (V&S). The newly elected Swedish government confirmed last week that it would put the...
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Drinks industry toasts positive trade figures
The drinks industry has seen a rise in both value and volume over the eight-week Christmas period to 30 December 2006 despite evidence of deep discounting. Statistics from ACNielsen, seen by The Grocer, showed total beers, wines and...
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Slay's Perfect Serve
The mantra for Diageo right now in both the on and off-trades is 'the perfect serve'. The trouble with perfection is it often takes longer to achieve than one might like. Take the fortunes of Guinness. A surger kit was launched exclusively...
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Price Survey
This week Morrisons and Sainsbury's followed in Asda's footsteps by raising the price of Jacob's Creek Chardonnay by 33%. Last week Asda hiked the wine's price by the same amount, signalling the end of Christmas alcohol promotions. This...
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Stephens steps into Thresher trade role
Former Gallo UK sales director Lloyd Stephens has joined Thresher as its new trading director. He replaces Alex Anson, who has moved to Switzerland to take up the role of European buying director for airport shop operator Nuance....
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S&N sells Courage
Scottish & Newcastle has sold its beer brand Courage to the Wells & Youngs Brewing Company in a deal thought to be worth £10m.As part of the deal, a new company will be formed called Courage Brands, which will be 83% owned by Wells & Young's...
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Premium offer proves Absinthe's popularity
Absinthe, the notororious spirit nicknamed 'the green fairy', is becoming more popular and a new premium absinthe hopes to capitalise on this. Apsinthion Grand De Luxe is the latest hand-made product from Toorank Distilleries in Poland...
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Cognac players braced for massive price wars
The booming Cognac sector looks set to be the next battleground for drinks brands and retailers, as multiple grocers look to sell own-label Cognacs at an 80% discount to their branded counterparts. A recent rise in brandy sales - TNS...
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Rosario wine range launch
A new Chilean wine range, designed for the independent and wholesale sectors is to launch next week. Rosario has been developed by Chilean winery Misiones de Rengo and UK-based agency Ehrmanns. The entry-level varietals are aimed...
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Baileys dodges bullet in Christmas price war
Retailers have dropped Baileys as their weapon of choice in the annual Christmas drinks discounting war. In the run-up to Christmas 2006 the Diageo-owned brand retained a price of £12.50 per litre for the whole period - amounting to £2.66...
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The spirits of Christmas are reluctant to depart
The top five categories for branded promotional activity reflect the legacy of the festive season. The data was collected on 30-31 December and shows that deals on the usual Christmas goodies dominated events. The alcohol...
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Price Survey
Christmas alcohol promotions seem to be coming to an end, with Asda increasing the price of its 20-24 can box of Stella Artois by 20% this week, alongside a 33% hike in the price of Jacob's Creek Chardonnay. Elsewhere the price of Hardys Stamp...
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Star Product: C2 appeals to new type of drinker
Coors Brewers didn't do things by half measures when it developed Carling C2. At 2% abv, the drink has a much lower alcohol content than rivals Beck's Vier and Bud Silver but has won consumers over with a taste that stays true to the Carling...
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Top campaign: a drink unlike any other
Diageo has positioned its Quinn's fermented fruit newcomer as a drink unlike any other and its advertising also fitted this unique role. Set in an animated tropical rainforest, the lively TV ad showed a plant that grew and eventually produced...
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In Brief: Cheer in moderation; Asahi under licence; Beer sponsors Wags
Cheer in moderation Tesco is running in-store responsible drinking activity in association with Diageo GB in the run-up to Christmas. Hints and tips will be shown via Tesco TV and on shelf talkers. Asahi under...
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Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
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Buyer's View
The major trends are the continuing pressures on producers over pricing across beers, wines and spirits. I want to engage the industry to combat these pressures and to drive innovation. At our suppliers' conference we shared learnings about good...
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Buyer's View
The key growth area over the past year has been the re-emergence of rosé. We have a good offering and we more than doubled it over the summer. It is a real summer favourite now, although varieties such as white Zinfandel and Grenache are now...