All Alcoholic drinks articles – Page 357
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News
Lager, beer and cider give drinks an appetite for the main c
The fascia chart continues to be dominated by Asda which again holds the number one spot. Safeway is closing the gap on Asda, however, rising to number two just five percentage points behind. The resurgence of Safeway has pushed Sainsbury down...
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Viña San Pedro aims to boost 35 South profile with posters
Chilean producer Viña San Pedro is bidding to raise the profile of its leading brand 35 South with its first consumer advertising campaign in May. The company built its UK business through the development of own label wines for the major multiples...
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Guinness parties like the Irish with a £2.2m spend for St Pa
Guinness is staking £2.2m on the massive sales boost expected in the run up to St Patrick's Day. It has created an entire marketing campaign with the theme, Party Like the Irish, coming to a head next weekend. The aim is to beat the growth...
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Woods heads sales into grocers
Interbrew UK's director of sales for business development Jon Woods has been appointed director of sales, grocery retail, at the company. Woods, 33, joined Interbrew UK (then Whitbread Beer Company) in 1996 as trade marketing manager. He was...
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n The first players found an untapped market. But if the sec
When the Australians let the genie out of the alcopops bottle in 1995 no one realised how radically it would shake up the UK drinks industry. Now, alcopops and their more acceptable successors, flavoured alcoholic beverages (FABs) or premium...
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Slow gin looks to Gordon's as it changes shape and returns t
Tim Palmer Gordon's has been given its most radical change for 60 years as part of Guinness UDV's plans to revitalise the gin stalwart. The pack has had a major facelift and the brand will go back on TV for the first time in five years. To ...
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Stubbs plans to build enthusiasm for wine in Safeway
Safeway has recruited former Seagram wine director Matthew Stubbs as wine buying manager. He will report to commercial manager for beers, wine and spirits Tom Brooks. Stubbs will be responsible for the overall direction of the Safeway wine range. ...
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Coors makes a Breaker
Coors Brewers is wasting no time in filling the gaps in its UK beer portfolio. The company is running part of the former Bass operation, but without a number of key brands, including Bass Ale and the Tennent's range. These stayed with Interbrew...
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C-T pitch could be ruled outer bounds
Carlsberg-Tetley's multi-million pound warm-up plans for the World Cup could be shown a red card if a complaint by a rival brewer is upheld. The brewing giant is hoping to score millions of extra sales in the run up to this summer's tournament in...
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Evolution Holsten-style aims to open new routes for lager
Tim Palmer Holsten is planning to unveil a new drink next month which it claims will bridge the gap between bottled lagers and premium packaged spirits. The German brewer is trying to combine the best of both sectors but is keeping the brand...
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The winners and losers in the wine market in this critical e
The brand showing the best performance was Jacob's Creek from Pernod Ricard which had the top sales and increased its value growth by 20%. The best-seller was also given a big helping hand by the general consumer swing to premium wine. Marketing...
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London md for Codorníu
Spanish wine producer Codorníu has appointed Bill Breen as md of its London office. Breen commented: "Codorníu has a strong portfolio of premium, sparkling and table wines and I look forward to contributing to their development in the UK and...
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The industry has entered a dangerous new era of the categor
Sainsbury used the description for its cheap Carling deal in December but other retailers say this was overdramatisation and that the tactics used by the major players were just part of normal trading. Nevertheless, the cash and carries and...
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Bacardi-Martini's position of total dominance of the premium
Bacardi Breezer has led the market since the late 1990s following the fall from grace of the Bass brand Hooch, but the brand's apparently endless growth curve appears to have reached a peak. Pre-Christmas ACNielsen tracked a 6% decline in Bacardi...
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Redesigning an art gecko
Western Wines is building on the success of its South African wine brand Kumala by developing its consumer advertising and revising the packaging. It will make more of the brand icon, a cartoon gecko, which will feature in the advertising breaking...
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Anger at February cut price Carlsberg
Tesco's decision to slash the price of Carlsberg this week brought angry reactions from the trade. It offered a short-term deal on 24-packs of Carlsberg Lager 440ml cans which cut the price from £15.75 to £9.95, the same level as the cutthroat...
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Lager and Export relaunches key to C-T's £45m battle plan
Tim Palmer Carlsberg-Tetley has topped the league of big spending brewers by announcing a staggering £45m budget for its two key lager brands this year. The giant spend beats the £42m Interbrew is putting behind Boddingtons and Stella Artois, and...
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JS warms to a cheeky partner for Rude Boy
Sainsbury is adding some fun to its wine shelves with three unconventional launches. It has created Rude Girl Shiraz to partner its Rude Boy Chardonnay, and Babe, a wine strictly for the girls. Rude Boy was a limited edition launch last year...
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Grants boosts US portfolio
Grants of St James's is introducing a new range of upmarket wines from California as part of a plan to develop a prestigious premium wine portfolio from the Americas. It plans to introduce four Ravenswood wines retailing between £6.99 and £11 at...
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Iles to improve Hazlewood Sauces & Pickles offering
Hazlewood Sauces & Pickles has appointed Rob Iles as business unit director. Iles was previously a senior business manager at Hibernia Foods. He has 10 years' experience in the fmcg sector. Having started his career with the Whitbread Beer...