All Alcoholic drinks articles – Page 362
-
News
Nigel Wild, Spar, Ulverston, Cumbria
We don't expect a significant increase in pre Christmas sales where we are. We put special offers on via James Hall and the first week in December is when the special beer prices start. James Hall is not doing its usual roadshow this year. Instead...
-
News
wine: fanfare for the common man
The New World has muffled elitism and is now playing to its strengths to push at the £5 barrier, and make radical changes to entry level styles W ine is set to take centre stage in drinks aisles across the country this winter as retailers attempt...
-
News
Revamp for Riebeek Cellars
Edward Cavendish has revamped the packaging for its Riebeek Cellars South African wine range. The company said the collection, which was launched in this country five years ago, needed updating. It features three white and three red varietals...
-
News
Grolsch in the autumn
Bass is introducing Herfst Bok, a new variant of Grolsch for the autumn. This is part of an initiative to bring in seasonal beers from the Dutch brewer and it follows on from Lente Bok and Zomergoud which went on the shelves for the spring and...
-
News
beer: another cut-throat christmas
but independents have a chance to make the most of smaller multipacks and chiller displays now the multiples have cleared clutter from the fixture All the excitement in the beer fixture at Christmas is likely to be price driven. The multiples...
-
News
Morrisons overhauls wine offering to promote the best of all
Wine buyers at Morrisons have just completed a mammoth' task to review every single wine on its shelves with the evidence going on show in London to to selected wine journalists for the first time this week. John Spurs, licensed trade director of...
-
News
The value of alcohol being sold through the multiple grocers
The market comprises beers, wines, spirits, cider and flavoured alcoholic beverages (FABs). Although in value terms share of these sectors is quite evenly spread, beer dominates volume sales. The value growth is against a strong performance in the...
-
News
Weaker abv boosts sales
Bass' move to help drinkers avoid hangovers by reducing the strength of its popular Caffrey's beer has triggered a surge in sales, the brewer has revealed. It cut the strength of the brew from 4.8% abv to 4.2% in May after drinkers said they...
-
News
Stowells makes it 3-cornered fight for Christmas slot
The fight for brand leadership in the wine market could feature a new contender this winter following the emergence in the summer of Stowells of Chelsea as a brand to be reckoned with. The battle for the top spot has been between Gallo from...
-
News
Name: Julian Twaites
Position: Central Buying Company, category controller for wines Company: Nisa-Today's The ...
-
News
Kingfisher flies with Pringles
Kingfisher Lager has joined forces with Pringles for the launch of a Curry variant of the snack. The two brands are running a joint promotion which features a top prize of a safari in India. It requires the purchase of the lager and one of the...
-
News
Swaying Willow finds resolution
Swaying Willow, the low alcohol diet Chardonnay, has been linked with a national chain of health and fitness clubs for a post Christmas on-pack promotion. International Wine Services has signed a deal with LA Fitness to offer a free day pass to the...
-
News
The chiller from Stella
Interbrew is ready to make hair stand on end with a showing of the classic horror film The Exorcist in a church setting. The chilling promotion is the latest element of film-based support for Stella Artois and matches films with appropriate indoor...
-
News
Heinz cans Premium Pasta
Heinz is launching two new canned pasta meals which it hopes will "reinvigorate" the category. Its Premium Pasta range consists of Rigatoni pasta with chicken in a creamy white wine and garlic sauce and Fusilli, pasta in an arrabbiata spicy...
-
News
Italian brewer Peroni recruits three managers to build on it
Italian brewer Peroni has bolstered its UK marketing team with a new marketing manager, trade marketing manager and promoter. Sandro Rucci is the new marketing manager, responsible for the off trade sector and leading the UK's advertising, media...
-
News
Bend in the River takes a new tack
The radically designed German wine brand Bend in the River has been revamped and the wine has been changed. The key difference is that the bottle has been changed from clear to frosted glass. Deborah Francis, brand manager at Grants of St James's,...
-
News
Stella prices come in way below multiples
Nisa stores have put in a another good performance, six months on from our first visit. Stella Artois was the star buy, with all stores offering cans with 13.5% extra free at prices much cheaper than the multiples. Buying a four-pack at the Chapel...
-
News
Strongbow finds its target ahead of time and hits top lager
Tim Palmer Leading cider Strongbow is muscling in on lager territory and outselling some of its high profile brands. Sustained support behind Strongbow this year has propelled the brand into the top five of the UK's leading long drinks, according...
-
News
Palandri takes independent route
New Australian company Palandri is building a bridgehead in the UK to sell a range of premium wines. It has a budget of £2m for start-up costs and the launch of several wine brands. The first is Solora, which will be a combination of premium...
-
News
Yankee dandies go for Scotland
Two Miller obsessed Americans are spearheading a new TV campaign for the lager over the next six months. The ads are the next step in a relaunch campaign which is exclusive to Scotland and went on air this week on ITV, C4 and C5. The revamp by...