All Alcoholic drinks articles – Page 365
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News
Top prize is a pint of John Smith's, second prize, a Caribbe
A single pint of beer is the top prize in a £2m autumn promotion for John Smith's. This tongue in cheek No Nonsense Raffle is designed to underline the quality of the brand, as the second prize is a Caribbean cruise and the third is a Jaguar XK8....
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Beer: less of an impulse purchase
While beer accounts for around 30% of all consumer spend on alcohol, lager's volume share of the beer market has reached 60% and is consumed primarily by younger drinkers in pubs and older consumers at home. The lager category continues to see...
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Vinnie Jones talks Latin for Bacardi
Former soccer hard man Vinnie Jones is leading Bacardi's fight with vodka to become the number one white spirit option for young people. The footballer turned movie actor is the star of a new advertising campaign for the brand which goes on TV...
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Woodpecker gets dragged into the 21st century'
Bulmers' 107-year-old sweet cider Woodpecker has been updated with a radical revamp. "It needed dragging into the 21st century," said brand manager Philip Pick. "Consumers thought we hadn't changed the brand in the last 20 years although it has had...
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Co-op decides honesty the best policy for selling own label
The Co-op is extending its honest-labelling policy to cover its entire range of own-label wines and is celebrating the move in its first ever women's press campaign. The £1m push, which aims to highlight the group's self-proclaimed position as a...
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Pop down to Kwik Save to see Becks
We all love sucking up to celebs. But you don't need to go party hopping with the wannabes in London night spots to be able to fawn around the rich and famous try your local Kwik Save. Our northern correspondent tells us that the fair ladies of...
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Tasting panel: Isle of Arran Blonde
From Isle of Arran Brewery. Voted Champion Wheat Beer' by the Society of Independent Brewers. Abv: 5% Price £1.95 TARGET CONSUMER Barry Savage, building maintenance surveyor, age 44, from Sydenham, London The name sounds like an eighties...
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Guide To
The Grocer guide to wine (an advertising supplement): Analys
Suddenly the wine industry has become a grown up business where size matters and the big boys want to play. The likes of Allied Domecq, Lion Nathan, Fortune Brands, Foster's and Diageo are all on the prowl for the right wine investments. ...
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Guide To
The Grocer guide to wine (an advertising supplement): Southc
Rosemount Estate Wines Grange House 15 Church Street Twickenham TW1 3NL Tel: 0208 9174600 Fax: 0208 9174646 E: lisa_mcgovern@southcorp.co.uk Web: www.southcorp.com Key contacts President EMEA Mario Micheli UK sales director David...
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My favourite ad: The Famous Grouse
Mark Goode, customer marketing controller, Fox's Biscuits "The Famous Grouse ad is still, for me, the best on TV. I like its distinctive simplicity, the element of suspense involved in waiting to see how the bird will act and the fact the whole...
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Tasting panel: ARCHERS AQUA
From Guinness UDV, this recently launched premium packaged spirit has been so successful that supply is on an allocation-only basis. Abv: 5.5% Price: £1.39 per 275ml bottle TARGET CONSUMER Nicole Parker, 21, is a PA from Brighton. With its...
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Brandwatch: My favourite ad: Fosters Feng Shui'
Robert James, marketing director, James Consulting "Fosters has really made the most of its lad image with the He who drinks Australian thinks Australian' slogan, and the ending here is completely unexpected. A zen-like Feng Shui expert' gives a...
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Kronenbourg 1664 goes into 330ml
Scottish Courage is introducing a 330ml version of premium lager Kronenbourg 1664 for the take-home market. The new variant comes in Kronenbourg's distinctive Eiffel'-styled bottle and is aimed at complementing Kronenbourg's larger 750ml la...
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Tasting panel: PIAT D'OR COLOMBARD CHARDONNAY
From Guinness UDV. A new look and a new wine for this established brand were introduced this summer. Abv: 12% Price £4.49 TARGET CONSUMER Victoria Crook, 20, from Brighton is a student of PR at Bournemouth University Having sampled a selection...
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Bulmers' hopes lie in smaller bottles
Leading cider maker Bulmers is fighting back against the premium packaged spirits and cheap premium lagers which have eroded its market. It is throwing out its 330ml bottles and introducing 275ml versions at a cheaper price. This will bring its...
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Sainsbury aims to double box appeal
Exclusive Tim Palmer Sainsbury is breaking new ground in the wine market with the introduction of a box containing two different wines. The Duo box is the brainchild of Patrick Darlington whose company developed the new-style packaging....
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Latest Bud TV ads feature American heroes but the lizards st
American brewer Anheuser- Busch has its tongue firmly in its cheek when it pays homage to Real American Heroes in a new series of ads for premium beer Budweiser. The commercials celebrate the great ideas of these fictional heroes such as Mr Foot...
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Bulmers adds ice to Zolensky
Bulmers' contender in the premium packaged spirit market, Zolensky, has been given a makeover as part of a plan to extend distribution. The brand is a vodka-based lemon drink which borrows imagery from Russian vodkas. Part of the revamp includes...
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My favourite ad: Heineken's Close to you' ads
Paul Kirkwood, communications manager, Nestle UK "I like ads that leave you guessing which brand they are for. The current Heineken ad is a good example. There's Paul Daniels singing, Debbie McGee swinging and other celebrities joining in as the...
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Daddy goes for toilet talk
Holsten is using talking urinals and kebab wrappers in a bid to create a cult following for the It's the Daddy' campaign. The campaign began with TV ads for the lager featuring Ray Winstone asking Who's the Daddy?' of a range of common subjects,...