All Alcoholic drinks articles – Page 368
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The Grocer focus on Denmark: When it comes you beer you want
Carlsberg is the fourth largest international player in beer and is driving forward with its strategy for ever greater clout globally, says Tim Palmer The Danes are emerging as one of the winners in the battle for control of the global beer market....
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Beefeater rebranding reaches UK
Allied Domecq's international rebranding exercise for Beefeater gin is making its debut in the UK this month. The new style bottle and label was launched in the US at the beginning of the year. A spokesman said: "Beefeater has a premium taste,...
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Bags of activity with Bertie & co
Cadbury Trebor Bassett is including new bags of Maynards Wine Pastilles and four new Bassetts variety bags in its confectionery bag sector activity from June 18. New 125g and 200g Cadbury's Dairy Milks Shots and Crunchie Nuggets bags have already...
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Arbor Mist backed with a cool £4m
Matthew Clark is planning to put some new life into the wine cooler market by putting a £4m marketing budget behind Arbor Mist, its recent entry into the sector. The products are a slightly sparkling, lower alcohol mix of wine and fruit juice. The...
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Sally Easton
Master of Wine and wine buyer for Berry Brothers and Rudd This has a lemon colour with a hint of opaqueness. It smells intensely of ripe lemons and a little honey. The palate is gently sparkling with freshening acidity and sufficient sweetness to...
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New mds take Bibendum helm
Bibendum managing director Tom Heywood-Lonsdale has stepped down after 13 years at the wine merchant. He is succeeded by joint mds Dan Jago and Michael Saunders. Heywood-Lonsdale said: "Thirteen years in the same job is sufficient. I need a new...
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Scottish Courage now seizes the UK rights to Peroni beers
Hot on the heels of the addition of the Austrian beer Zipfer to its portfolio, Scottish Courage has announced its acquisition of the UK rights to the Italian Peroni beers. It will be selling Nastro Azzurro and Gran Riserva in the off-trade from the...
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Bacardi Breezer's dancing cat
"When Barcardi's agency originally pitched the idea for a dancing tomcat, I am sure that the Barcardi team did not envisage the impact (and merchandising opportunities) that this advert would create. In one of the fastest growing categories in the...
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Hall mark of quality
Bulmers has signed up Mick Jagger's former wife Jerry Hall for its latest TV campaign for Strongbow cider. She joins the brand's champion Johnny Vaughan for the latest commercial where she is seen downing a pint of cider. This is Hall's first...
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Medium dry white for Talamanca
Nisa-Today's is adding another boxed wine to its Talamanca range. A Medium Dry White will join the Red which was launched last summer. Talamanca is Cellars International's biggest selling brand. The range is available in four styles in 75cl and...
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Major success in growing wine business for independent trade
Sir; After the most successful FWD Drinksummit ever in wholesalers' and suppliers' view, I was disappointed to read your headline Blueprint "useless" in the face of hefty discounting of wines' (The Grocer, May 19, p10). The article did a grave...
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Drinks: Wine Blueprint success proven by soaring sales
Dramatic increases in wine sales by independents who had adopted the Federation of Wholesale Distributors' Blueprint for Wine were reported at the organisation's Drinksummit conference. Graham Shelley, md of Integrated Marketing and Advertising...
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Red goes Blue for chilling out
Bass is extending its on-trade premium packaged spirit Red with the introduction of a new colour, Blue. While Red is targeted at the pubs and clubs, Blue is designed for chilling out at home after a night out. It is a 5% abv vodka based drink...
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Tasting panel: GRIMBERGEN BLONDE
From Scottish Courage. One of two specialist Belgian brews aimed at the niche for imported premium beers Abv: 6.7% Price: £1.29 TARGET CONSUMER Michael Costello, 33, is practice manager of the PDSA in south London Grimbergen is presented in a...
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Five more wines get £50k boost as German drive enters year t
Five new German wines will between them be getting a £50,000 marketing boost this year as part of the German Wine Institute's plans to develop UK sales. This is part of a concerted effort to rejuvenate the franchise for the wines in this country....
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Brintex decides Excel will provide a cooler location for Fai
On the eve of this year's London International Wine and Spirits Fair, organiser Brintex has put paid to speculation that the venue is changing by announcing a move next year to the London International Exhibition Centre (ExCel). There has been some...
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Tasting panel: VISTAMAR SOUTHERN BREEZE MERLOT
From Vinoceros. One of the new brands designed to raise the profile of Chilean wines Abv: 13% Price: £5.49 TARGET CONSUMER Nigel Hayes, 44 is a financial products trainer from Hackney, London. A rich, full-bodied red with flavours of plums...
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Federation of Wholesale Distributors: Blueprint useless' in
The success of the Federation of Wholesale Distributors' Blueprint for Wine is being undermined by discounting in the multiple grocers and specialists. Kent independent retailer Phil Brown told the FWD Drinksummit conference this week: "A lot of...
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Austria's leading premium lager joins the Scottish Courage p
Another premium imported lager has been added to the Scottish Courage portfolio this month. The brewer is shipping in Austria's leading premium lager, Zipfer, which will join Beck's, Miller Genuine Draught and Kronenbourg 1664 in an already...
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Agency switch
The UK agency for the Mitchelton wine brand is transferring from John E Fells to Mentzendorff at the beginning of July. This follows the decision by the parent company the Petaluma Group to consolidate its brands into one distribution house. Its...