All Alcoholic drinks articles – Page 369
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News
North Africa makes an impact with Morocco and Tunisia wines
North African wines have been attracting the attention of the wine industry. It is always looking for something new and a number of buyers and winemakers have been in the region sourcing interesting styles. One of the first off the blocks has been…
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Winecorp showcases new vintages from South Africa
The South African contingent will be out in force as quality wine specialist Winecorp takes its own stand for the first time, as well as appearing on the South Africa stand. Winecorp will showcase its new vintages, particularly the range of whites...
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Foster's places Feng Shui TV ad
Feng Shui is the theme for the latest TV ad in Foster's Honorary Australians campaign, on air from Monday on ITV, C4, C5 and satellite. The ad parodies Feng Shui and the world of Hollywood and gives the brand centre stage. It continues to use the...
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Multiples sign new Fitou
A new style of Fitou wine was launched in Asda and Sainsbury this month. Called Les Douze, it is the creation of 12 vineyard owners in the south of France who chose the best of their vines for the wine. The new style Fitou is a blend of Carignan,...
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WCV gears up for a firm Cape foothold in the UK
A new force in the South African wine industry is emerging from its base in Paarl. West Coast Vineyards has been running for three years but its profile in the UK has been very low. The first major change took place when it enticed internationally...
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Keen prices at heart of Brand Phoenix vision
The fast growth and consolidation in the UK wine industry has prompted three of its key players to join forces to exploit market opportunities. Greg Wilkins, former md of Gallo, Steve Barton, ex category manager at Halewood International, and Steve...
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Bangla beer journeys on
A lager created to go with Indian and Bangladeshi food is being supported by a new ad campaign. Tube card ads for Bangla beer will be appearing this month on the London Underground. These feature a new look bottle of the brand, chillies and the...
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Mateus focus
First Drinks Brands is planning to bring its marketing expertise to bear on the Portuguese wine Mateus Rosé. New marketing director John Grieveson believes that it will be able to make Mateus more relevant to a younger audience. Since 1996 the...
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Bringmywine.com sustainable'
Following its offline launch in December, bringmywine.com launched its online wine e-tail site this week. Wine director Kim Tidy said: "Our extensive market research showed the market for fine wine is increasing year on year and there is a customer...
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Brandwatch profile: spirits
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Total 30,961 ...
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Sainsbury tests price elasticity with a premium wine box sel
Tim Palmer The most expensive wine box in the business is being launched by Sainsbury. It believes there is a new breed of wine box consumer which is prepared to pay a high price for top quality wine in bulk. The multiple is bringing out a £20...
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First impressions: Bertolli Olive Oil
Unilever Bestfoods wants consumers to regard its Bertolli olive oils like wine. Our guinea pigs try the Jilly Goolden approach. Teacher Tina Garnham and engineer Riccardo Meldoles live in Hove, East Sussex My partner does most of the cooking at...
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Revamped Kaliber aims for older men
The non alcoholic lager market is a shadow of its former self but Guinness still believes it can make money out of it. Such is its faith that it is spending £2m supporting Kaliber this year. This includes a £1m TV campaign which is planned to go...
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Tasting Panel: 1998 COONAWARRA BIN 128 SHIRAZ
From Southcorp. Part of the range of wines from the much anticipated 1998 Australian vintage Abv: 13.5% Price: £9.99 TARGET CONSUMER Chris Rowe, 26, is a glazier from Neath near Swansea The packaging is in the style of most Penfold ...
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Tasting panel: Prahova Valley Pinot Noir
From Halewood, first premium branded wine from Romania. Abv: 12.5% Price: £3.99 TARGET CONSUMER Steve Lampert, 32, is a manager at a data processing centre and lives in south east London This has a rather bog standard label. There's nothing...
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Harp goes to Castle Eden
The latest resting place for Harp lager is set to be Castle Eden. This is the result of the restructure plan unveiled for Wolverhampton and Dudley. The Midlands regional giant which has been the subject of takeover rumours for a year has decided...
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Drinks: Allied Domecq in tussle for Montana
Allied Domecq will find out next month whether it has any chance of getting its hands on top New Zealand winemaker Montana, which was snatched from its clutches in February by Australian brewer Lion Nathan. Montana is New Zealand's largest wine...
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Stowells rush into print
The Stowells of Chelsea wine brand is being backed by a £1.5m media campaign which runs from now until October. The campaign, which is part of a £9m marketing budget for the brand this year, is running in national newspaper weekend supplements and...
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Tasting panel: MARSTON'S DOUBLE DROP
From Wolverhampton and Dudley. The first in a series of limited edition beers from Marston's, previously available on draught. Price: £1.69 Abv: 5.5% TARGET CONSUMER Chris White, 28, is a publishing sales executive from south west London This...
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Nuns vow to sell wine to Chinese
Nuns are not the sort of people you would expect to see at a food exhibition. Particularly when the exhibition is in Shanghai. So you can imagine our deputy editor's surprise to come across not one, but two nuns while visiting Sial China last week....