All Alcoholic drinks articles – Page 374
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Baileys Charade'
Created by: J Walter Thompson Launched: 2000 This was the ad that finally managed to inject some real spirit into Baileys, no small feat considering it has precious little more alcohol than wine. Updating the brand's positioning for the 21st...
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Winecorp closes UK base
South African winemaker Winecorp is closing down its London-based European division and transferring the UK sales and distribution of its wines to Private Liquor Brands. Adrian Garforth, managing director of the European operation, is now in the...
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Midfield mohawk comes on side for the World Cup
Guinness is letting World Cup fever go to consumers' heads with an offbeat on-pack promotion which goes into stores next week. As part of a £2.5m marketing push behind the brand for the event, special 17 packs of Guinness Draught in cans will...
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Race to get ready for Cup
First Quench aims to rebrand 153 BP Connect Victoria Wine outlets to Thresher Wine Shops by May 17. The ambitious project is part of First Quench's ongoing Victoria Wine conversion plan. Head of strategic partnerships Maureen Gilbert explained the...
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Moondarra prefers dining at home
Australian wine Moondarra is entering a new phase of its development this month with a launch into the off-trade. Wine and spirits distributor Waverley has sold the brand successfully in the on-trade and has adapted it for sale in the take home...
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Cadbury's Chocolate fingers 125/150g Buy one get one free
Cadbury's Mini Egg Cake Kit Price promotion £1.99 Off fixture display Safeway Cadbury's Rich Chocolate Roll Price promotion £0.86 Off fixture display Somerfield Carling 24 x 440ml ...
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3.4% abv heineken faces the axe
Plans to axe the 3.4% abv Heineken Cold Filtered lager brand in the UK should be unveiled in September. The Dutch brewing giant has made no final decision but said the brand is likely to go by the end of 2003. The UK is the only place in the ...
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Hardys boxes VR wines
Leading Australian producer Hardys is putting more punch into its boxed wine offering with the launch of two wines from its VR varietal range. VR Cabernet Sauvignon, Shiraz and Chardonnay were successfully launched last year in bottles and the...
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Name: Neil Jardine
Position: Take-home director Company: Greene King The job: Jardine will take up his position on May 1. He will be responsible for driving sales of Greene King's ...
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Kumala in the pink
Western Wines is adding a pink and a red to Kumala, its leading South African wine range. Its new rosé (rsp: £4.49) will be going into the trade from next week and has been listed by Waitrose. A new Reserve Shiraz (rsp: £8.99) will be released in...
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2000 was a vintage port year
The port industry is celebrating the millennium again with the news that wines produced in 2000 are good enough to be declared as vintage port. Leading company Symington's has announced that all its major brands will be offering a vintage style...
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Bacardi-Martini's Breezer squeezes ruby grapefruit for all i
Bacardi-Martini is following the trends in the fruit juice market for the latest brand extension of its Breezer premium packaged spirit range. Its introduction of a Ruby Grapefruit style is hoping to mirror the success of the flavour in the chilled...
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PPSs reel from Budget bombshell
Tim Palmer The massive 65% increase in the tax on premium packaged spirits has overshadowed the rest of the good news for the drinks industry in the Chancellor's Budget. A general freeze on wine, beer and spirits duty was welcomed and the micro...
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BOOKER GETS READY TO PARTY
Booker is offering a sale or return deal on a raft of products between April and the end of June to help customers make the most of the Queen's Jubilee and the World Cup. The deal covers all branded wines and spirits, plus the Booker own label...
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Brook-Jones steps into an independent role at Waverley
Waverley Wines & Spirits has announced the appointment of Colin Brook-Jones to the newly created role of national independents manager. Brook-Jones will be spearheading a thrust into the cash and carry, wholesale and independent sector. He...
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Goiya tailored for UK tastes
A revised pack and new blends will be unveiled next month for the Goiya South African wine range. Importer Raisin Social has changed the look of the brand following consumer research last year. The aim has been to give it a more striking modern...
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Late entry in ales
Marston's is hoping to repeat the success of its last two launches into the premium bottled ale market with a new brew, Late Hopped. Late Hopped is already lined up as Sainsbury's Beer of the Month in May, selling at a competitive £1.29. It will...
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Fuller's follows Fusion's fruit trend with cranberry Organic
Another brewer is reacting to the challenge to its traditional markets from premium packaged spirits by introducing a fruit flavoured beer. Fuller's has chosen cranberry, one of the leading flavours in the PPS sector, for an extension of its...
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Marc Xero Merlot switched to Italy
International Wine Services is switching continents for the source of its Marc Xero Merlot. It is leaving California and moving to Italy, which also supplies the Chardonnay for the other style in the range. The move will allow the company to put...
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Woodward takes on strategic brands role for Allied Domecq
Allied Domecq Spirits & Wine (UK) has appointed Paul Woodward director of Champagne, wines and fortified wine brands. He will be responsible for the strategic development of brands such as Mumm, Harvey's Bristol Cream and Cockburn's port. Woodward,...