All Alcoholic drinks articles – Page 374
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Newcomers to Budgens
Budgens is set to unveil a new range of 60 £5-£10 wines next week. Senior wine buyer Christine Sandys has spent the past two years revamping the supermarket's wines and this is the latest stage of her strategy. Until now Sandys has concentrated on...
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Turner takes top post at Fuller
Fuller, Smith and Turner md Michael Turner is to take over as chief executive later this year. He will succeed Anthony Fuller, who becomes non-executive chairman, in July. Turner joined the London-based brewer in 1978. He became wines director in...
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It's paled to significance
An ambitious project by Australian producer Cranswick to target female shoppers with a dedicated wine range is paying dividends seven months after launch. The company claims the Image range it launched in Tesco and Sainsbury last August, in...
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Guinness parties like the Irish with a £2.2m spend for St Pa
Guinness is staking £2.2m on the massive sales boost expected in the run up to St Patrick's Day. It has created an entire marketing campaign with the theme, Party Like the Irish, coming to a head next weekend. The aim is to beat the growth...
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Viña San Pedro aims to boost 35 South profile with posters
Chilean producer Viña San Pedro is bidding to raise the profile of its leading brand 35 South with its first consumer advertising campaign in May. The company built its UK business through the development of own label wines for the major multiples...
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Lager, beer and cider give drinks an appetite for the main c
The fascia chart continues to be dominated by Asda which again holds the number one spot. Safeway is closing the gap on Asda, however, rising to number two just five percentage points behind. The resurgence of Safeway has pushed Sainsbury down...
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Ownership dispute brings supplies of Stolichnaya Red vodka t
Tim Palmer Upmarket Russian vodka Stolichnaya Red could disappear from UK shelves in three weeks if a dispute over its ownership in Russia is not resolved. No new supplies are leaving Russia and UK distributor First Drinks Brands has already run...
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Canaletto colour-coded
Italian producer Casa Girelli has colour-coded its Canaletto wine range. It has introduced a pack revamp and given each wine style differently hued labels. Pinot Grigio Garganega is green, Chardonnay Verdaca is blue, Montepulciano d'Abruzzo is...
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Premium styles for Stowells of Chelsea
Grants of St James's is pushing its Stowells of Chelsea wines upmarket with the addition of six premium styles to the range. The wines will retail at between £4-£6 and are aimed at the one in three consumers who buy wines over £4. "There is...
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Foster's relies on girl power
The adventures of five hand-picked models during the 2002 Grand Prix season are being chronicled through a link up between Foster's lager and FHM magazine. Scottish Courage Brands is spending £1m on a cross media sponsorship deal for its flagship...
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Evolution Holsten-style aims to open new routes for lager
Tim Palmer Holsten is planning to unveil a new drink next month which it claims will bridge the gap between bottled lagers and premium packaged spirits. The German brewer is trying to combine the best of both sectors but is keeping the brand...
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C-T pitch could be ruled outer bounds
Carlsberg-Tetley's multi-million pound warm-up plans for the World Cup could be shown a red card if a complaint by a rival brewer is upheld. The brewing giant is hoping to score millions of extra sales in the run up to this summer's tournament in...
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Coors makes a Breaker
Coors Brewers is wasting no time in filling the gaps in its UK beer portfolio. The company is running part of the former Bass operation, but without a number of key brands, including Bass Ale and the Tennent's range. These stayed with Interbrew...
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Stubbs plans to build enthusiasm for wine in Safeway
Safeway has recruited former Seagram wine director Matthew Stubbs as wine buying manager. He will report to commercial manager for beers, wine and spirits Tom Brooks. Stubbs will be responsible for the overall direction of the Safeway wine range. ...
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Slow gin looks to Gordon's as it changes shape and returns t
Tim Palmer Gordon's has been given its most radical change for 60 years as part of Guinness UDV's plans to revitalise the gin stalwart. The pack has had a major facelift and the brand will go back on TV for the first time in five years. To ...
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n The first players found an untapped market. But if the sec
When the Australians let the genie out of the alcopops bottle in 1995 no one realised how radically it would shake up the UK drinks industry. Now, alcopops and their more acceptable successors, flavoured alcoholic beverages (FABs) or premium...
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Woods heads sales into grocers
Interbrew UK's director of sales for business development Jon Woods has been appointed director of sales, grocery retail, at the company. Woods, 33, joined Interbrew UK (then Whitbread Beer Company) in 1996 as trade marketing manager. He was...
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Lager and Export relaunches key to C-T's £45m battle plan
Tim Palmer Carlsberg-Tetley has topped the league of big spending brewers by announcing a staggering £45m budget for its two key lager brands this year. The giant spend beats the £42m Interbrew is putting behind Boddingtons and Stella Artois, and...
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Anger at February cut price Carlsberg
Tesco's decision to slash the price of Carlsberg this week brought angry reactions from the trade. It offered a short-term deal on 24-packs of Carlsberg Lager 440ml cans which cut the price from £15.75 to £9.95, the same level as the cutthroat...
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Redesigning an art gecko
Western Wines is building on the success of its South African wine brand Kumala by developing its consumer advertising and revising the packaging. It will make more of the brand icon, a cartoon gecko, which will feature in the advertising breaking...