All Alcoholic drinks articles – Page 377
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German wines bid to dispel '70s image
Efforts to reinvigorate the market for German wines in the UK are continuing with a new advertising campaign. The advertisements will appear in retailers' magazines and on the London Under-ground next week, and feature the strapline If you think...
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Bibendum adds appointments to reinforce account teams
Wine marketing group Bibendum has expanded its account teams with a series of new appointments. Stuart Grundy has moved from trade sales to manage agency sales, and is replaced by Marcus Rann. Louisa Hanbury will be in charge of key account...
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Unwins sheds drinks agency arm to concentrate on joint ventu
Regional off licence chain Unwins is dropping out of the drinks agency business as part of its ongoing corporate restructure. It is closing down its Birchwood Agencies business which sold and distributed a range of wines and spirits including...
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Foster's is on the case
Scottish Courage is fuelling its links with independents with a free petrol deal on its Foster's lager range for traders. The brewer has joined forces with the All-Star fuel retailer to offer money off vouchers on case purchases of Foster's Lager,...
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GUINNESS UDV NAME TO GO
Diageo will drop the Guinness UDV name from its UK subsidiary in July. In its place will be the new title of Diageo Great Britain. The business was formed when GrandMet and Guinness merged operations and combined United Distillers and International...
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Halewood's Hard Core brand proclaims the apple's prowess
Tim Palmer Halewood International is taking the premium packaged drinks category into uncharted waters with the introduction of a high strength (8.4% abv) cider called Hard Core. Brands manager Fran Draper said: "Our research has spotted a gap in...
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Ilchester Cheese Co's Beer Cheese caused outrage when it was
The Original Ilchester Beer Cheese is a blend of mature Somerset Cheddar and Fuller's Beer. It comes as a 3kg black waxed deli wheel, 175g tray pack and 150g flow wrapped pack. Ilchester is also producing a commemorative Beer Can tin. The company...
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Scottish Courage has secured a deal to sell 5,000 Foster's b
Interbrew is updating the image of its white beer, Hoegaarden, with a new look for the 330ml bottle and four pack. Laurent-Perrier is introducing a new label for its flagship champagne Laurent-Perrier Brut NV. The London International Wine...
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FWD Blueprint achieves reach across the entire drinks fixtur
A spirits and fortified wine merchandising guide is to be added to the Federation of Wholesale Distributors Blueprint scheme for independents and cash and carries. Finishing touches are being put to the initiative which was unveiled at FWD's...
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Bacardi-Martini signs up as Drambuie distributor
Realignment in the UK spirits industry is continuing with distribution moves for three key brands. Guinness UDV and Pernod Ricard are still absorbing the Seagram brands which is leading to changes throughout the market. The Drambuie Liqueur...
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PINT BOTTLE FOR BEAMISH
Beamish Irish Stout is being launched in a pint (568ml) bottle by Scottish Courage. Trading director Peter Cook said: "Stout is a major player in the total beer category and is dominated by strong brand leaders. However we have identified an...
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No new Strongbow celeb
Bulmers has revealed it has no plans to replace Strongbow advertising icon Johnny Vaughan with another celebrity. The cider maker last week announced that Vaughan would no longer front ads for the popular brand. But it is keeping details of the...
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Name: Huw Pennell
Position: Marketing director Company: Maxxium UK The job: Pennell will be responsible for organising global marketing initiatives for brands such as Absolut, Remy Martin, The Famous Grouse and Plymouth Gin. He will manage an advertising...
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Budweiser Ice 10 x 330ml Price promotion £6.99 Floor s
Budweiser 24 x 330ml Price promotion £13.98 Side stack Asda Cadbury's Chocolate 200g 2 for £1.50 Side stack Asda Cadbury's Chocolate Football Price promotion £4.99 ...
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Beck's masters the art of labelling
The latest limited edition Beck's bottle features the work of British artist Sam Taylor-Wood. Scottish Courage has produced 2,000 bottles of the brand with one of his photographs, On the Waterfront, on the label. Taylor-Wood's bottle is the 21st in...
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Big cash prizes will help to boost German wines in UK
Efforts to improve the reputation of German wines in the UK were boosted this week when £35,000 prize money was shared between three new German wines The cash comes from the German Wine Institute's Marketing Initiative, a competition designed to...
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Blueridge blends
Boyar Estates is raising the profile of its Bulgarian heritage with the introduction of two local grape varieties. It has blended Dimiat with Chardonnay and Gamza with Merlot to create two new wines in its Blueridge range. Each retails at under £4...
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New wine buyer for Co-op Group
The Co-operative Group has named Elizabeth Pay as wine buyer. She will be responsible for developing the group's range of 435 wines from South Africa, Spain, Portugal and Germany which serves the whole of CRTG. Pay commented: "I am delighted with...
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Gordon's seeks a tonic as it gets an Edge in the pps sector
Tim Palmer Guinness UDV intends to cut a swathe through the premium packaged spirits market with a £5m launch budget for its latest brand, Gordon's Edge. The global spirits sector leader has been testing the product for several months and has...
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Argentinian wine given a cash fillip
Ambitious plans to breath more life into the Argentinian wine category in the UK are being unveiled by leading producer Catena. It hopes to inject fresh blood into the cash starved sector with a £500,000 campaign for its two-year-old brand Argento,...