All Alcoholic drinks articles – Page 378
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briefings: tackling trade's hot topics
Key issues for the wine and spirit industry, including product traceability and consumer trends, will be discussed in detail at a series of industry briefings at the fair. Following the success of the Waverley Group's Face Value briefing at the...
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Carlsberg moves in closer for supremacy in English soccer
Tim Palmer Carlsberg's efforts to be the dominant beer brand in English football were reinforced this week when it signed a multi-million pound deal to become one of the game's big four commercial sponsors. Announcement of the agreement with the...
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LIWSF: what impact from docklands connections?
The organisers are promising bigger, better and cooler things but how will visitors take to the new ExCel venue for this year's London International Wine and Spirits Fair? Tim Palmer reports Wine is one of the fastest growing and most rapidly...
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Matthew Clark keeps up Coast activity
Matthew Clark is going to extremes with a national summer promotional campaign for Blackthorn cider. The brand is being linked with cutting edge sports such as kite surfing and para karting in Coast 2 Coast, the latest initiative for the brand....
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Cardboard cut as John Smith goes back to flesh and blood
Tim Palmer John Smith's cardboard cut-out No Nonsense front man has been pulped by Scottish Courage. In his place will be flesh-and-blood stand-up comedian Peter Kay, (pictured) who will make his debut in a new national TV advertising campaign on...
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Lindemans' premium box
Southcorp is aiming for the high ground in the wine box market with the launch of its premium Lindemans Bin range in the format. Matthew Clark dominates the sector with the Stowells of Chelsea range which has an average price of £13.99. Sainsbury...
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Bulmers takes another tilt at the pps market with £6.5m Bamb
Bulmers' biggest new product launch will get underway this summer as it tries to carve another slice of the premium packaged spirits market with Bambao. The cider maker is spending a hefty £6.5m to get its latest concept off the ground, eclipsing...
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n Belinda Gannaway visits an American's dreama $55m cultura
Millionaire vintner and philanthropist Robert Mondavi recently saw his $55m dream of an American Centre for wine, food and the arts come true when a Napa Valley attraction opened to visitors. And since November, up to 700 people a day have been...
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£7m spend to put Pilsner Urquell on the pathway to universal
Tim Palmer Ambitious plans to turn the Czech lager Pilsner Urquell into a major international brand have been unveiled by owner South African Breweries (SAB). It intends to increase global volume sales by 30% each year until it has grown from...
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AD builds a UK wine team as it prepares for a global push
Allied Domecq has set up a dedicated UK wine division as part of plans to create a global wine business. The spirits giant identified wine as a weakness in its armoury and has been on the acquisition trail for wines for the last 12 months. Its...
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Baileys Charade'
Created by: J Walter Thompson Launched: 2000 This was the ad that finally managed to inject some real spirit into Baileys, no small feat considering it has precious little more alcohol than wine. Updating the brand's positioning for the 21st...
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Winecorp closes UK base
South African winemaker Winecorp is closing down its London-based European division and transferring the UK sales and distribution of its wines to Private Liquor Brands. Adrian Garforth, managing director of the European operation, is now in the...
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Midfield mohawk comes on side for the World Cup
Guinness is letting World Cup fever go to consumers' heads with an offbeat on-pack promotion which goes into stores next week. As part of a £2.5m marketing push behind the brand for the event, special 17 packs of Guinness Draught in cans will...
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Race to get ready for Cup
First Quench aims to rebrand 153 BP Connect Victoria Wine outlets to Thresher Wine Shops by May 17. The ambitious project is part of First Quench's ongoing Victoria Wine conversion plan. Head of strategic partnerships Maureen Gilbert explained the...
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Moondarra prefers dining at home
Australian wine Moondarra is entering a new phase of its development this month with a launch into the off-trade. Wine and spirits distributor Waverley has sold the brand successfully in the on-trade and has adapted it for sale in the take home...
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Cadbury's Chocolate fingers 125/150g Buy one get one free
Cadbury's Mini Egg Cake Kit Price promotion £1.99 Off fixture display Safeway Cadbury's Rich Chocolate Roll Price promotion £0.86 Off fixture display Somerfield Carling 24 x 440ml ...
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3.4% abv heineken faces the axe
Plans to axe the 3.4% abv Heineken Cold Filtered lager brand in the UK should be unveiled in September. The Dutch brewing giant has made no final decision but said the brand is likely to go by the end of 2003. The UK is the only place in the ...
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Hardys boxes VR wines
Leading Australian producer Hardys is putting more punch into its boxed wine offering with the launch of two wines from its VR varietal range. VR Cabernet Sauvignon, Shiraz and Chardonnay were successfully launched last year in bottles and the...
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Name: Neil Jardine
Position: Take-home director Company: Greene King The job: Jardine will take up his position on May 1. He will be responsible for driving sales of Greene King's ...
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Kumala in the pink
Western Wines is adding a pink and a red to Kumala, its leading South African wine range. Its new rosé (rsp: £4.49) will be going into the trade from next week and has been listed by Waitrose. A new Reserve Shiraz (rsp: £8.99) will be released in...