All Alcoholic drinks articles – Page 379
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News
Pure Vodka gives VK a kick
GBL International is adding a full strength upmarket vodka to its successful VK Vodka Kick premium packaged spirit (PPS) range to give it extra credibility. While the rest of the industry has developed PPS brands from established well known spirits...
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Morrisons goes for £4.99 Bordeaux
Morrisons has dropped its £2.99 own label Claret in favour of a £4.99 wine which will be the chain's only own label Bordeaux red. The chain is one of the first to abandon the sub £3 price point for own label Bordeaux and the move is part of an...
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Malibu could hold key to Seagram deal blocked by worries ove
The future of Diageo and Pernod Ricard's bid to buy up Seagram's wines and spirits empire could lie with the Malibu brand. The deal was blocked this week by US competition authorities but both Diageo and Pernod Ricard are confident that further...
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MULLED WINE TURNS CONVENIENT
A ready to drink mulled wine in a box has been created by Matthew Clark to capitalise on the seasonal market for the drink. It has extended its Rougemont brand to create Spice, a mix of red British wine flavoured with cinnamon, cloves, nutmeg,...
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Don Cortez pays his dues
Landmark's exclusive relaunch of the classic Spanish wine brand Don Cortez this autumn has beaten expectations, according to the cash and carry. The brand was launched in the 1960s but in the last few years has had little support. Grants of St...
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Scots failed to go for McEwan's SPA
Scottish Courage has axed McEwan's SPA after only 18 months on the market. The brand was designed to put some life in the Scottish beer market and was a combination of ale and lager styles. It was backed by a £2m budget but failed to capture the...
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River Route wines flow
Reh Kendermann is adding a new premium wine, La Cetate Merlot to its River Route range of Romanian wines. The German company and Halewood International (see p66) are among a small number of businesses helping to resurrect the Romanian wine...
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Stowells makes it 3-cornered fight for Christmas slot
The fight for brand leadership in the wine market could feature a new contender this winter following the emergence in the summer of Stowells of Chelsea as a brand to be reckoned with. The battle for the top spot has been between Gallo from...
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Weaker abv boosts sales
Bass' move to help drinkers avoid hangovers by reducing the strength of its popular Caffrey's beer has triggered a surge in sales, the brewer has revealed. It cut the strength of the brew from 4.8% abv to 4.2% in May after drinkers said they...
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The value of alcohol being sold through the multiple grocers
The market comprises beers, wines, spirits, cider and flavoured alcoholic beverages (FABs). Although in value terms share of these sectors is quite evenly spread, beer dominates volume sales. The value growth is against a strong performance in the...
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Morrisons overhauls wine offering to promote the best of all
Wine buyers at Morrisons have just completed a mammoth' task to review every single wine on its shelves with the evidence going on show in London to to selected wine journalists for the first time this week. John Spurs, licensed trade director of...
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beer: another cut-throat christmas
but independents have a chance to make the most of smaller multipacks and chiller displays now the multiples have cleared clutter from the fixture All the excitement in the beer fixture at Christmas is likely to be price driven. The multiples...
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Grolsch in the autumn
Bass is introducing Herfst Bok, a new variant of Grolsch for the autumn. This is part of an initiative to bring in seasonal beers from the Dutch brewer and it follows on from Lente Bok and Zomergoud which went on the shelves for the spring and...
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Revamp for Riebeek Cellars
Edward Cavendish has revamped the packaging for its Riebeek Cellars South African wine range. The company said the collection, which was launched in this country five years ago, needed updating. It features three white and three red varietals...
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wine: fanfare for the common man
The New World has muffled elitism and is now playing to its strengths to push at the £5 barrier, and make radical changes to entry level styles W ine is set to take centre stage in drinks aisles across the country this winter as retailers attempt...
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Nigel Wild, Spar, Ulverston, Cumbria
We don't expect a significant increase in pre Christmas sales where we are. We put special offers on via James Hall and the first week in December is when the special beer prices start. James Hall is not doing its usual roadshow this year. Instead...
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Strongbow finds its target ahead of time and hits top lager
Tim Palmer Leading cider Strongbow is muscling in on lager territory and outselling some of its high profile brands. Sustained support behind Strongbow this year has propelled the brand into the top five of the UK's leading long drinks, according...
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Stella prices come in way below multiples
Nisa stores have put in a another good performance, six months on from our first visit. Stella Artois was the star buy, with all stores offering cans with 13.5% extra free at prices much cheaper than the multiples. Buying a four-pack at the Chapel...
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Bend in the River takes a new tack
The radically designed German wine brand Bend in the River has been revamped and the wine has been changed. The key difference is that the bottle has been changed from clear to frosted glass. Deborah Francis, brand manager at Grants of St James's,...
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Italian brewer Peroni recruits three managers to build on it
Italian brewer Peroni has bolstered its UK marketing team with a new marketing manager, trade marketing manager and promoter. Sandro Rucci is the new marketing manager, responsible for the off trade sector and leading the UK's advertising, media...