All Alcoholic drinks articles – Page 375
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Oktoberfest - London Battersea Park
Fest Facts! Holsten Export is a premium lager brewed in accordance with the 'Reinheitsgebot' purity laws and is brewed to an authentic German recipe. Holsten's Hamburg brewery produces more than 400 million pints of beer a year!...
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AD boosts convenience focus
Allied Domecq Spirits and Wine UK is seeking to boost sales in specialist and convenience channels with the appointment of Howard Sansome as general sales manager for the sector. In his newly created role, he will report to business group director...
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Procter & Gamble has unveiled a new campaign for Pringles f
Pork Farms returns to TV in the Central region next Friday (August 2) with ads starring the pork pie range. Supermodel Helena Christensen is fronting a poster campaign for Carlsberg Export beer, aimed at catching the attention of young, urban...
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New survey reveals level of cork taint
More than one in 30 bottles of wine sold in retail are tainted by mustiness, oxidation or some other defect, a shock new study has revealed. The finding, highlighted in an 18-month study by the Wine and Spirit Association, is likely to step up the...
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Unwins to introduce food and create new store type
Rod Addy Unwins is planning to convert 300 of its 400 UK stores into food and wine shops. The plan is to reposition the company, because the off-licence sector is in decline. However Unwin's chief executive David Wetz denied the move meant the...
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Safeway sharpens the UK spirits market with Spain's Larios g
Safeway is firing some competition into the spirits market, claiming to be the first major British retailer to stock Larios gin. The brand, Spain's biggest selling gin, joins the multiple's line up now in what the retailer describes as an...
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Lynx takes on silly' prices
Cash and carry giant Booker will aggressively market its own label premium lager Lynx to ensure independents can match some of the "silly" prices the multiples may throw into the ring. Beer and cider buyer Steve Roper has overseen the new 330ml...
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The Mexico way for Red Square
Halewood International has added a new flavour to its burgeoning Red Square range Mexican Lime. The newcomer takes the range total to seven and features vodka, a twist of tequila and Mexican lime. Available in both 275ml and 70cl bottles, it...
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Ariel 1.1kg 3 for 2 Gondola end Morrisons
Ariel Tablets 32 Price promotion £2.41 Gondola end Sainsbury Carlsberg 4 x 500ml 2 for £5 Floor stack Morrisons Coca-Cola 2l 2 for £2.09 ...
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Black Tower gets Big Brother fame
German wine Black Tower appears to be behind one of the most appalling moments in British TV history. The iconic brand found its way into the Big Brother house and was being downed on the night of Jade's infamous naked romp. Show producers have...
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Coors vows to fight multiples over crazy' Christmas pricin
Rod Addy Coors Brewers has pledged to fight multiple grocers which devalue top beer brands with "crazy" cut-price Christmas promotions. The brewing giant said the practice, which last year saw 24-packs of top-selling beers such as Coors' newly...
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Great Danes to take home
Danish supermodel Helena Christensen has been called up by Carlsbery-Tetley to turn heads in its latest campaign for Carlsberg Export. Playing on the theme that both Miss Christensen and the beer are great Danish exports, 48-sheet poster ads carry...
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Stunners and duds: how launches went down with our tasting p
Simon Mowbray Marston's Late Hopped beer is this year's best new drink launch so far, Yangarra Park Merlot is the must-stock wine and Gordon's Edge is the most inspiring premium packaged spirit. Those are the findings of The Grocer's exclusive...
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Moncaro appeals to self-esteem
Italian wine co-operative Terre Cortesi Moncaro is relying on the vanity of British consumers for its latest promotion. The group has tied up with Waitrose for a collarette promotion to coincide with its status as the retailer's wine of the month...
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Booker's Chekov Ice gives retailers a weapon in the value en
The independents have a long way to go in refining their PPS fixtures, says Andrea Hargrave, wine and spirits buying controller of leading cash and carry group, Booker. "There is much confusion about what should be on their fixtures and ...
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Lynx lager brand leaps into a bottle
Simon Mowbray Cash and carry giant Booker is rolling out its Lynx premium lager brand into bottles for the first time. The Dutch-sourced brew, already a £23m-a-year success story, has been a hit with both retailers and consumers in canned form and…
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Morrisons grabs the honours through canny local sourcing
Morrisons pipped Safeway by £3.88 for this week's cheapest full basket, partly through a special on red wine but also due to some keen sourcing of local fruit, veg and eggs. Promotional activity has seen a run on Hardys Stamp Shiraz Cabernet...
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gold for cobra
Cobra, the Indian beer which is claimed to be less gassy than its rivals, has won Gold at the 2002 Monde Selection in Paris for the second year running. Brewer Cobra Beer said the award, which is sponsored by the Sunday Times and Virgin Atlantic,...
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Wells controls Red Stripe lager
Jamaican lager Red Stripe will next week become the sole responsibility of brewer Charles Wells in the UK. The Bedford-based outfit has been brewing the famous lager under licence since 1976 but packaging, off-trade distribution and marketing had...
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Cup-a-Soup: There's a Time and a Place
Created by: Mother Launched: November 2001 The Batchelors brand rejected the familiar imagery of soup as a warming, comforting food associated with countryside and blazing fires in this campaign. Instead it showed soup replacing wine and water on...