Source: Aldi

The shoppers will be invited to Aldi’s headquarters in Atherstone, North Warwickshire for the tasting

Aldi wants three shoppers to help choose its new wine range and has launched a search for candidates.

The three selected applicants will become an ‘Aldi wine buyer for a day’, according to the discounter, and receive a free case of the chosen wines ahead of their launch in September.

They will be invited to Aldi’s headquarters in Atherstone, North Warwickshire, on 7 April to do the tasting, with coaching from wine expert Sam Caporn.

Shoppers have until 10 March to apply by email to be one of the three.

“We’ve always been keen to hear feedback from our wine-loving customers about what they want to see our on shelves,” said Julie Ashfield, Aldi UK MD of buying.

“It helps the wine buying team shape the wine ranges into what they are – high quality, not to mention delicious wines that shoppers want to drink – all at unbelievable prices.

“Our Aldi Wine Club, where we get shoppers to provide honest reviews, has run for a number of years – and this year we wanted to build on it and take consumer involvement a step further through our tasting sessions.

“It’s a very exciting proposition for us and an amazing opportunity for an Aldi wine lover to see their favourite wine stocked on our shelves this year.”

Applicants must email with the following details:

  • Full name
  • Proof of age
  • The names of your social media handles and the number of followers for each account
  • 150 words explaining why you think you should be selected as Aldi’s official wine taster for the upcoming autumn range
  • What your favourite wine is and why.