Alex Whitehouse news, comment and analysis
Alex Whitehouse has been CEO of Premier Foods since 2019. The Grocer covers Whitehouse, Premier Foods and its brands such as Mr Kipling and Batchelors across news, analysis and comment.
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Analysis & FeaturesInside The Grocer Gold Awards 2026: the best pictures from grocery’s biggest night
The Royal Albert Hall once again played host to the grocery industry’s biggest celebration, as retailers, suppliers and wholesalers came together for the 2026 Grocer Gold Awards
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InterviewsHow Alex Whitehouse revived Premier Foods
Whitehouse is the man who took Premier Foods from the debt-stricken doldrums to the forward-thinking, innovative brand leadership of today
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NewsTesco crowned Grocer of the Year in glittering Grocer Gold Awards 2026
The UK’s biggest supermarket proved a worthy winner thanks to a mix of value, innovation and insight
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Events & AwardsThe Grocer Gold Awards 2026: The Grocer Cup
Alex Whitehouse: Premier CEO and ‘brilliant human being’
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NewsPremier Foods spends £36m to bring Loyd Grossman sauces in-house
Capital investment is expected to be phased through to 2029
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NewsPremier Foods’ profits surge on sweet treats boom
The group’s sweet treats growth comes off the back of a raft of innovation
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Analysis & FeaturesWhy Merchant Gourmet deal is a ‘good fit’ for Premier Foods
The latest deal is expected to follow the same Premier ‘playbook’
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NewsPremier Foods snaps up Merchant Gourmet for £48m
Premier Foods has snapped up premium ready-to-eat grain and pulse pouch brand Merchant Gourmet
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NewsPremier Foods grocery sales hit by heatwave as demand for gravy, stock and soup falls
Revenues at Premier Foods were almost flat in the first quarter as a leap in sweet treats covered for a slump in grocery sales
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NewsPremier Foods eyes M&A push as sales of brands pass £1bn
CEO Alex Whitehouse called the 52 weeks ended 29 March “another strong year” for the group and highlighted further M&A as a central pillar of the growth strategy
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsPremier Foods share price gains continue thanks to strong Christmas
Premier Foods’ continued recovery looks to have assured investors it is fighting fit as markets increasingly back the group’s roster of brands
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NewsCity snapshot: Premier Foods and Cranswick boosted by premium desire
Premier Foods raised its profit guidance after a strong Christmas quarter for its branded products, while Cranswick said its premium lines did ‘extremely well’.
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NewsPremier Foods lifts profit guidance after merry Christmas quarter
Premier said there was a notable increase in premium sales
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NewsBudget tax raid ‘not significant for us’, says Premier Foods CEO
Premier has estimated the cost of the changes and says ‘it’s not a huge number’
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NewsCity snapshot: Premier Foods boosted as shoppers switch back to brands
Premier Foods has grown first-half sales supported by double-digit volume growth as consumers switched back to brands. Plus, annual results at WH Smith and interims at B&M Bargains
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NewsCity snapshot: Premier Foods first quarter sales rise on branded volume growth
Premier Foods has posted a 5.3% rise in first quarter sales, boosted by volume growth and market share gains across its branded portfolio
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NewsPremier Foods hails volume growth return
Premier Foods has returned to volume growth and pricing stability, and is now mooting M&A to further boost its branded portfolio
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NewsCity snapshot: Premier Foods returns to volume growth after bumper year
Premier Foods has posted a double-digit rise in sales and profits as it gained market share and volumes returned to growth in its fourth quarter
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Analysis & FeaturesWho will be hit hardest by rising national living wage?
Food prices will likely stay higher for longer as costs are passed on