Muesli brand Alpen has been given three twists with the launch of Strawberry, Cappuccino and Blackberry & Apple flavours. The variations join the enduring Alpen portfolio with new pack designs. All come in 560g boxes, feature crisp wheat flakes, and have an rsp of £1.89 each. Weetabix sales director Trevor Hart said that muesli was currently the strongest sector within cereal with volume growing at nearly 4% a year. He added: "These new Swiss style muesli flavours have been introduced to reflect popular tastes and build on the success of the existing Alpen range. "The new variants aim to deliver a distinct and enjoyable flavour experience." {{P&P }}

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