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Dorset Cereals has teamed up with four other food and drink brands from its home county in a co-ordinated marketing drive. The private-equity owned muesli brand has formed the Dorset Famous Five with Fairtrade brand Clipper Teas, Denhay...
Eat Natural has offset dramatic cost hikes in nuts and fruit with increased export sales to Europe, as it launches new cereal bar and muesli products to the market.
Kellogg's has pulled premium muesli Nature's Pleasure after just 12 months on shelf, blaming bad timing and rising costs. The cereal manufacturer would now focus on brands with proven popularity that could deliver "really strong returns,"...
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