All Ambient articles – Page 79
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NewsWeetabix focuses on slow energy release
Weetabix has unveiled a new pack design and £7m marketing push for the cereal in a bid to reposition it as a 'slow-release energy' food. TV ads that broke today (16 July) feature the strap 'Fuel for Big Days' and pitch the brand as the...
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NewsMovie tie-up for Nation’s Noodle lines
Golden Wonder: The Nation's Noodle is the latest food and drink brand to sign up as an official sponsor of the film version of TV series The Inbetweeners. Limited-edition Nation's Noodle and Normous Noodle pots offering consumers the...
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NewsMcNab on a mission to help forces with the Bravo2Burger
Bravo Two Zero author and former SAS man Andy McNab has unveiled the Bravo2Burger the first product in a new lads’ snack range. Developed by McNab and Red Lion Foods, the pack of two chilled burgers in buns (rsp: £2.99) will roll out to…
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All-day bara breakfast from Ginsters
Ginsters is extending its Cornish Bara range with an all-day breakfast version. The original three-strong line-up of baras was launched in March, when Ginsters described the product which is made with soft bread dough as "the love child...
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NewsEx Mars president to be the new MD of Birds Eye
A former Mars president will join Birds Eye UK & Ireland as managing director in September following the departure of Anne Murphy, The Grocer can exclusively reveal. Andy Weston-Webb, who has worked on brands such as Colgate, Mars,...
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NewsCadbury Cakes refreshed with new varieties and pack revamp
Premier Foods is revamping its Cadbury Cakes range with a packaging facelift and new variants. This month the company is rolling out Double Choc Mini Mini Rolls (rsp: £1.99) alongside a reformulated Cadbury Milk Chocolate cake bar...
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NewsHeinz purée range to stir cup soup market
Heinz is hoping to revolutionise the cup soup market with a range of soups made from a purée rather than a powder. Squeeze & Stir soups are packed in individual sachets (rsp: 59p) containing the concentrated purée, which is designed...
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NewsTesco’s latest venture delivers a taste of Italy
Tesco has ramped up its branded activity this week with the launch of a range of Italian products. The Parioli line-up, rolling out to stores now, includes pasta, cooking sauces, olive oil and tinned tomatoes, but industry insiders have…
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NewsSensations get new look - and flavours
Walkers is revamping its Sensations crisps and adding two new flavours in a bid to revive the brand. Value sales of Sensations have fallen 9.2% over the past year [Nielsen 52w/e 25 June 2011], and Walkers is hoping a refreshed pack design...
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NewsShift in focus for McCain toastie offer
McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed. The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain...
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NewsWaitrose unveils mini Heston pudding for Christmas
Waitrose is hoping to replicate the massive success of last year’s Christmas pudding by Heston Blumenthal by launching a miniature version for the 2011 festive period.
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NewsTangerine eyes ‘next level’ after stake sold to Blackstone
Growth Capital Partners has sold its 40% stake in Butterkist popcorn maker Tangerine Confectionery to Blackstone Group. In January 2006 GCP backed a £10m management buyout of Toms Confectionery, which subsequently re-branded as Tangerine.
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PepsiCo still optimistic on healthy crisp ‘challenge’
PepsiCo's search for a new baked crisp product that is a hit with consumers is "by far its biggest challenge", UK president Richard Evans has admitted. PepsiCo this week released the results of its UK and Ireland business against a raft...
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Analysis & FeaturesFarm Africa: Climbing Out of Poverty
Climbing Mount Kilimanjaro is not for the fainthearted, but for the 10 senior food and drink industry executives preparing to tackle Africa’s tallest mountain, the biggest challenge is raising the profile of FARM-Africa, an aid agency that is helping African farmers climb out of poverty. Virginia Matthews reports
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McVitie’s Quirks aim at young biscuit fans
McVitie’s is showing its quirky side with the roll-out of a new biscuit range designed to attract younger consumers.
Brand owner United Biscuits is predicting sales of its new Quirks crunchy biscuits with a smooth chocolatey centre will… -
Analysis & FeaturesCan Thorntons perk itself up with a shot of Caffè culture?
Group CEO Jonathan Hart plans a more personalised experience on the high street and more sales through supermarkets. Hannah Stodell reports
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Marketing chief Wright in exit from Thorntons
Thorntons marketing director Peter Wright has left the chocolate retailer following the completion of its strategic review this week, which will result in the closure of at least 120 stores.Wright, who joined in August 2007, left on...
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NewsThorntons to slash high street store numbers
Thorntons could close as many as 180 stores over the next three years as part of its turnaround plan. Announcing the findings of a wide-ranging strategic review, the chocolatier today said it would close at least 120 stores as leases expired, with a further 60 in doubt.
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Analysis & FeaturesAcid Test: Burgen Buckwheat & Poppy Seed loaf
The vitamin D fortified loaf will fill a gap in the market for a healthy bread that doesn’t compromise on taste
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Bodean’s fired up for BBQ sauces launch
Rib house Bodean's has branched into grocery for the first time with two barbecue sauces and plans to boost the brand further in the supermarkets later this year.Bodean's launched its Smoked Hickory BBQ and Hot Chipotle BBQ sauces (rsp:...