All Ambient articles – Page 78
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NewsJohn West campaign to play up provenance
After coming seventh out of eight in Greenpeace’s 2011 tinned tuna league table, John West is boosting its tuna sourcing credentials with a new online feature that allows shoppers to trace each can back to the boat it came from.
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NewsSkips and Nik Naks get a flavour update
Skips and Nik Naks are being relaunched in a bid to revive declining sales. The brands are being given new pack designs that includes a range of 46p price-marked handy packs and a flash to highlight the 82-calories content of Skips….
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News
Weetabix woos kids with sci-fi adventure app
Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
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News‘Mindless munching’ sees sweet sales soar
Brits have munched their way through 120 million more boxes, bags and bars of sweets and chocolates in the past year. Supermarket sales of sweets soared almost 5% year-on-year to a whopping 2.9 billion packs, while the value of the market…
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NewsInnocent embarks on innovative Tweet & Eat push for Veg Pots
Innocent is offering shoppers discounts on its Veg Pots based on how often they tweet about the brand. The four-week Tweet & Eat campaign asks consumers to tweet using the hash-tag #tweetandeat. As the number of people using the tag…
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NewsM&S fills out its sandwiches
Marks & Spencer is bucking the trend for smaller pack sizes by adding extra filling to its sandwiches without increasing the price. Its prawn mayo sandwich has been bulked up the most and now contains 40% more prawns, followed by the…
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NewsAllinson makes Facebook debut
Allied Bakeries is making its first foray into social media with the launch of a Facebook page for its 120-year-old Allinson brand. The online push follows a re-launch of the brand last month that included new packaging based on Victorian designs and the roll-out of new loaf Brown Batch With ...
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NewsCakes and Mr Kipling key as Premier dreams of an ambient Christmas
Premier Foods has unveiled its Christmas line-up with a move to boost festive sales within its ambient portfolio. The manufacturing giant has launched a number of new seasonal lines under its Mr Kipling brand, including iced-top mince pies and mince pies with custard.
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NewsMaltesers to go Fairtrade next year
Mars is switching its Maltesers brand to Fairtrade chocolate from next year. The move will boost total sales of Fairtrade in the UK by around 10%, with Mars expecting to pay cocoa farmers another £900,000 a year on top of current prices.
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NewsThorntons’ chairman von Spreckelsen to step down
Thorntons is on the hunt for a new chairman. John von Spreckelsen has announced plans to leave the embattled confectioner at some point in the next 12 months.
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NewsMars targets ‘absolute’ reduction of emissions
Mars is drawing up a raft of new green initiatives, with targets experts claim will be among the most ambitious ever set by a food and drink supplier. The manufacturing giant will set absolute caps on the toll its activities take on the...
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Comment & Opinion
TK takes bad taste to Maxx
Outrage this week as TK Maxx was found stocking a US brand of hot sauce called Da Bomb: Ground Zero. The timing wasn’t ideal considering the recent anniversary of 9/11 and TK Maxx has pulled the item.
But as the bottle clearly shows an… -
NewsTesco takes Chokablok into Magnum territory
Tesco's Chokablok ice cream has taken another step towards becoming an established brand by muscling in on Magnum's territory with the launch of premium ice creams on sticks. The Belgian chocolate-coated Chokablok on Sticks will launch...
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Analysis & FeaturesFox’s Christmas Pudding
The newcomer, which is lighter than a traditional pud, would help to reinvigorate the own label-driven £35m Christmas pudding category
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NewsSpam, lovely Spam - now with garlic
And now for something completely different Spam and garlic. Five years since it launched Spam With Stinky French Garlic to tie in with the opening of Monty Python-inspired musical Spamalot, brand owner Hormel Foods has announced the…
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NewsFive years on, Tyrrells ends that Tesco spat
Tyrrells crisps will be appearing on Tesco shelves from today (19 September) - five years after a row in which former owner Will Chase threatened to sue the retailer for selling its products via the grey market. The full Tyrrells range will be going...
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NewsHeinz learns messing with a classic brand can leave a bitter aftertaste
Does the public furore aroused by Heinz and Twinings mean brands will always generate bad PR when they reformulate, asks Vince Bamford
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News
MPs attack high price of gluten-free
Free-from supplier Genius has defended the price of gluten-free bread after the products came under fire in the Houses of Parliament. During a debate on coeliac disease, MP Gordon Banks said gluten-free bread cost 833% more than standard....
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NewsBrand revamp pays off as sales of Sunbites finally get moving
Walkers appears to have finally unlocked the key to selling healthier crisps, as year-on-year sales of its wholegrain snack Sunbites rocketed 74% last month following a brand revamp. In 2010, PepsiCo pledged to deliver 1.7 billion...
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NewsDoritos unites with Pepsi Max to cross-sell crisps and drinks
PepsiCo and Britvic have teamed up to develop new Doritos and Pepsi Max lines that are designed to be sold together. The Fire and Ice initiative will involve the launch of a spicy Jalapeño Fire Doritos alongside a cooling lime Pepsi Max,…