All Ambient articles – Page 86
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Heinz to feel the Reggae Reggae heat
Dragons’ Den entrepreneur Levi Roots is taking on Heinz with the first Reggae Reggae squeezy sauce.Reggae Reggae Squeezy Tomato Ketchup contains spice and red Scotch bonnet chillies and will arrive in Sainsbury's next month and Tesco in...
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No Drain tuna aims to offer tinned fish without the hassle
John West claims the tuna market will be revolutionised by the introduction of No Drain, Less Mess Tuna – which cuts out the hassle of draining oil or brine from the can.The company has spent 18 months developing a new production process...
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Premier eyes private equity role in bid to reduce debt
Premier Foods is set to sell off a 40% stake in the company to private equity investors as the owner of Hovis and Branston Pickle seeks to reduce its £1.6bn debt burden.
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Princes relaunches its tinned pie range
Princes is hoping to take on tinned meat market leader Fray Bentos with a re-launch of its major pie range.The company said there was a gap in the £25m market for a trusted brand to take market share from Fray Bentos as tough times turned...
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Amoy turns arty for Chinese New Year
Oriental specialist Amoy is celebrating Chinese New Year with a stylish redesign its entire range.The Heinz-owned company is decorating the brand's new black packaging with ornate Chinese art to emphasise the authenticity of foods including...
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Campaigns of the Year 2008
From the suave Stella 4 hero to the Mafioso panda, with suicidal Creme Eggs and a gay Heinz kiss on the way, it's been a hot year in advertising. Charlie Wright reports
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Acid Test: Heinz Dipping Sauce
What will you dip in the new Heinz Dipping Sauce? Probably nothing, concludes our panel
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Heinz relaunches its pickles to capitalise on nation's leftovers
Heinz has responded to rising consumer enthusiasm for meals made from leftovers by relaunching its range of pickles as a recession-friendly meal accompaniment. The company has revamped the packaging of its standard range of pickles,...
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Budget squash brand moves into fruit juice
Budget squash brand Jucee is to launch into pure juices in a bid to meet demand from cash-strapped consumers, said brand owner Princes.The new four-strong ambient Jucee Pure Juice range consists of orange, apple, pineapple and grapefruit...
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John West names Thorpe its new MD
John West has appointed as its new managing director the man said to have helped turn around the canned fruit sector. Stephen Thorpe, previously MD of Mission Foods, replaces Ian Meadows, who has been transferred to work on group initiatives...
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New sauce livens up weekend snacking, whether hot or cold
Heinz has brought out a range of bottled dipping sauces that consumers can heat up in a microwave before pouring on their food. The company claims that the Heinz Dipping Sauces are a market first, in that they can be served hot or cold as either a...
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John West turns up the omega-3
John West has launched a new canned tuna steak that contains five times more omega-3 than a standard can, it claims. The company has added extra omega-3 to its tuna to provide 100% of the recommended daily intake of the nutrient in one can....
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Heinz spices up its tomato puree offer
Shoppers who enjoy home-cooked meals but lack the time to prepare them are being targeted by Heinz’s first range of tomato purees to be infused with herbs and spices. The three new Heinz tomato purees are available in garlic, chilli and Mexican...
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Heinz uses sauce brands to sell sandwich range
Heinz is moving into the pre-packed sandwich market for the first time – using its sauces as a key selling point for the 19-strong range. The Heinz line-up, which is being rolled out across convenience stores next week, consists of sandwiches, baps,...
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Acid Test: Heinz Taste of Home
Our panel risk life and limb trying to open Heinz' searing-hot new ready-soup
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Heinz lightens up its plastic sauce bottles in bid to be greener
Heinz is set to roll out lighter plastic bottles across its sauce range as part of its green drive. The company switched to plastic PET bottles for its Heinz Tomato Ketchup portfolio in May, in a move it claimed would save 340 tonnes of plastic each...
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Green Giant grows up with soup range
Iconic vegetable brand Green Giant has broken with its 83-year tradition of producing only canned vegetables to venture into the soup category. General Mills-owned Green Giant said the brand’s family-friendly heritage would help the new ambient...