All Ambient articles – Page 88
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Farmers' Market sees off gripes over name
Heinz is expanding its Farmers' Market brand after "superb results" in its first half year, countering the negative attention it has received about its name.Heinz has added two variants to the range and is also adding new varieties to...
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Heinz under fire over 'phoney' brand name
Heinz is under pressure yet again to change the branding of its Farmers' Market soup range after campaigners called for a ban on what they says are "phoney" marketing claims. The manufacturer was one of 30 food companies named and shamed...
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John West tipped for major chilled launch
John West is plotting the launch of a chilled range later this year in a bid to generate higher-margin sales and create a strong branded proposition in an own label-dominated category, The Grocer has learnt.It is understood that the...
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Heinz Snap Pots in first ad campaign
Snap Pots from Heinz is to benefit from a £3m push in the first advertising for the brand since it hit supermarket shelves last year. A TV campaign next week is followed by press ads later in the year highlighting its convenience...
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Princes gives canned food premium values
Princes is launching a premium canned range in a bid to revitalise the brand and inject value into the struggling category. The range will still be branded Princes but will feature distinctive silver labelling to distinguish the premium...
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Health theme for Giant's new TV ad
General Mills UK is investing £3m in advertising the Green Giant brand this year, kicking off with a new TV campaign next week. The campaign has been timed to coincide with the new year health drive, and highlights the health benefits of...
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Heinz Hidden Veg
Market leader Heinz is helping mums to smuggle essential vegetables into their kids' meals by introducing a new range of Beanz, Hoops and Spag Bol. Heinz Hidden Veg is part of Heinz's £6m investment in its beans, kids (pasta ranges) and meals...
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Heinz Bean Meals
Heinz is adding beans with bite to its range of baked beans. Aimed at young men, Heinz Bean Meals provide a hearty and convenient meal, leaving hunger and taste buds satisfied. The Heinz Bean Meal range comes in three varieties: Beanz with...
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'Intelligent' label for Branston pickle
Branston Original pickle is the first brand to trial a new smart label that is hoped to put an end to out-of-date store cupboard staples and encourage more frequent repeat repurchase.Premier Foods, which sells 23 million jars of Branston...
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Premier Foods to meet expectations
Premier Foods has said it expects to meet market expectations for 2007 despite rising raw material and packaging costs. In a trading update released this morning, the food manufacturer, which owns brands including Branston, Hovis, Oxo and...
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Heinz UK promotes Armstrong to run global supply taskforce
Heinz UK's logistics director David Armstrong has been promoted to the new role of project director for the group's global supply chain taskforce. He will be part of an initiative that was created in January to improve capital efficiency...
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A baked bean celebration
Heinz is pushing its heritage message in its latest brand activity for its iconic Baked Beanz by linking up with Fortnum & Mason. The launch of 3,000 limited-edition and collectable cans into Fortnum's celebrates the retailer's 300th...
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Lea & Perrins gets premium appeal
Heinz is taking Lea & Perrins Worcestershire Sauce into the premium market with a special edition bottle and extra mature variety to encourage its wider use as a condiment. The Extra Matured Special Edition version has been matured for...
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Supply problems with HP Sauce worsening
The problems of supplying HP Sauce that blighted wholesalers earlier this year have worsened despite Heinz claiming it was getting to grips with the issue. One leading wholesale boss said the problems had spread from the 255g pack, which...
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Heinz Snap Pots
Heinz is adding a new super-convenient Snap Pots format to its iconic Beanz and Pasta ranges to cater for consumers who want an even quicker way to prepare a light snack.2007 is set to be the biggest-ever year of innovation for the Heinz...
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Letter of the week - 'Like comparing Prada to Primark'
I was astounded by your observation that "the price of Waitrose's own-label baked beans had increased from 29p to 35p - more than double the price of Asda, Morrisons, Sainsbury's and Tesco versions. [The Grocer 33 Price Survey, The Grocer, 29...
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Heinz is left behind as wind fills Captain's sails
Birds Eye has taken the top spot in branded activity chart this week. It accounted for 29% of the promotional space taken by the top five brands in the Assosia survey, placing it nine percentage points above Heinz.
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Heinz conceals veg to help kids eat 5-a-day
Heinz is launching a kids' range with 'hidden' vegetables to help youngsters to reach the recommended 5-a-day.The Heinz Hidden Veg range, available from next week, comes in Hoops, SpagBol and Beanz varieties and will sit alongside the...
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Symington's buy-in spurs range growth
Symington's, owner of the licences to the Ainsley Harriott and Crosse & Blackwell brands, is planning to expand its ranges and double turnover following a management buy-in this week.Led by ex-Arla Foods and Grampian Country Foods boss...
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Asda tests brand equity
Asda is putting the brand equity of Britain's food and drink brands to the test in an attempt to weed out needless duplication and offer customers greater choice. Earlier this summer the UK's second-largest supermarket delisted Princes tuna...