All Ambient articles – Page 88
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Heinz gets saucy with Spread & Bake range
Heinz is making its first foray into the £720m cooking sauce sector with a 'spread and bake' range it is confident will be able to take on Dolmio and Knorr.Spread & Bake is being rolled out this month backed by a £1m launch campaign. It...
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Cafe culture comes of age
F orget stodgy hash browns, greasy sausages and runny baked beans. A new generation of supermarket cafe is typified by a trial at Sainsbury's London Colney. It has a fruit smoothie bar, soft armchair seating and access to wi-fi. The mezzanine...
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Branston's new twists on classic baked bean
Branston is hoping to steal a march on its baked bean rival Heinz with the first mainstream brand offerings featuring chick peas and soya beans in sauce. As part of a relaunch of Branston's canned beans and pasta portfolio, brand owner...
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Posh ketchup launched in Heinz sauces revamp
Heinz is launching a posh tomato sauce in an attempt to win over foodies. The move is part of a wider revamp of its sauces offer, which sees the tomato content of its iconic ketchup brand boosted and the first label change in 40...
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innovation's magic pill
Big brands, it's fair to say, are embracing innovation. Heinz will launch 100 lines this year. P&G is looking to roll out NPD every six months. Premier, too, is reinventing itself as an innovator. Health reformulations, brand extensions, organic...
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Prince's shop could grow into a chain
A new grocery store opened this week by the Prince of Wales in Gloucestershire could be the first of many, a spokeswoman said.The Highgrove store in Tetbury features 700 lines, about one fifth of which are food. The rest are a mixture of...
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acid test - Schwartz recipie mix pouches & Branston bloomin big baked beans
Expert's verdict... 7/10 This is a strange one. UK consumers are used to drowning their meals in wet sauces, so this is not what you'd imagine for a cooking sauce. The challenge will come in helping the consumer to distinguish what this product is...
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Heinz ambient desserts
Heinz is expanding its presence in the desserts sector with the launch of two new ambient desserts: Gorgeous Classic Creamy Custard and Delicious Creamy Rice Pudding. Aimed at families who want to enjoy great-tasting classic puddings,...
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Lower profile for pasta characters
Premier Foods is relaunching its Crosse & Blackwell kids character pasta range under a new label that flags up health claims and tones down the character licence aspect.The 4 Kids range has been designed to combat negative health...
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Heinz Snap Pots
In a bid to drive further awareness and sales for the brand, Heinz has launched a new advertising campaign for its ultra-convenient Snap Pots, which is set to be one of the biggest new products of 2008.The ad emphasises how easy and...
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Aunt Bessie proud to be a Delia Cheat
Heinz and Whole Earth Foods are to slap 'Delia Cheat! Ingredient' stickers on packs this week after celebrity cook Delia Smith named the brands in her new book. The companies have bought the rights to use the logo on two Aunt Bessie's...
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Garnett departs Heinz after frozen sale u-turn
Heinz UK frozen business MD John Garnett has left to "pursue other interests" after his decision to sell off the frozen desserts business was reversed, The Grocer has learnt. Whether the u-turn and Garnett's departure were connected is...
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Heinz on £3m mission to revive ambient puds
Heinz has spent £3m on a major rebrand and overhaul of its ambient pudding range, making them available in microwaveable pots for the first time.In an attempt to introduce a younger audience to the traditional desserts, it has added two new...
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Farmers' Market sees off gripes over name
Heinz is expanding its Farmers' Market brand after "superb results" in its first half year, countering the negative attention it has received about its name.Heinz has added two variants to the range and is also adding new varieties to...
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Heinz under fire over 'phoney' brand name
Heinz is under pressure yet again to change the branding of its Farmers' Market soup range after campaigners called for a ban on what they says are "phoney" marketing claims. The manufacturer was one of 30 food companies named and shamed...
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John West tipped for major chilled launch
John West is plotting the launch of a chilled range later this year in a bid to generate higher-margin sales and create a strong branded proposition in an own label-dominated category, The Grocer has learnt.It is understood that the...
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Heinz Snap Pots in first ad campaign
Snap Pots from Heinz is to benefit from a £3m push in the first advertising for the brand since it hit supermarket shelves last year. A TV campaign next week is followed by press ads later in the year highlighting its convenience...
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Princes gives canned food premium values
Princes is launching a premium canned range in a bid to revitalise the brand and inject value into the struggling category. The range will still be branded Princes but will feature distinctive silver labelling to distinguish the premium...
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Health theme for Giant's new TV ad
General Mills UK is investing £3m in advertising the Green Giant brand this year, kicking off with a new TV campaign next week. The campaign has been timed to coincide with the new year health drive, and highlights the health benefits of...
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Heinz Hidden Veg
Market leader Heinz is helping mums to smuggle essential vegetables into their kids' meals by introducing a new range of Beanz, Hoops and Spag Bol. Heinz Hidden Veg is part of Heinz's £6m investment in its beans, kids (pasta ranges) and meals...