All Ambient articles – Page 93
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Heinz soups up indulgence factor for fat fighters
Heinz is ensuring dieters don’t miss out on indulgent soups with the launch of a low-calorie premium product in pouches.The WeightWatchers from Heinz range comes in four flavours similar to those found in the fresh aisles – tomato & basil,...
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Heinz gets back in the beans ad fray
Heinz has been forced into a dramatic u-turn over the advertising of its Baked Beanz brand following the entry into the market last month of Branston Beans.The company has lifted the freeze on above-the-line activity it made this summer to...
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Beans war breaks out
A price war between Heinz and Branston baked beans has erupted, just a week after Premier Foods took on the market leader with a Branston-branded version.As revealed by The Grocer last week, Premier is hoping to shake up the £222m baked beans...
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Ad spend to grow fresh trend
Del Monte is growing its advertising spend to more than £10m next year in a bid to dominate the consumer trend towards conveniently packaged and prepared fresh produce.The biggest challenge for the company is to put the brand in the chiller...
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Is Heinz in a pickle?
It’s Branston vs Heinz in the battle of the beans, says Claire HuThe slogan ‘Beanz Meanz Heinz’ could soon change in consumers’ minds to ‘Beanz Might Also Mean Branston’. In one of the biggest food brand clashes of recent years,...
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But it’s a yes from Delmonte as Edwards juices it up
Del Monte has announced it has appointed former Heinz general manager Leigh Edwards as commercial director of its juice and fruit company. Prior to joining Del Monte, Edwards held the position of customer development director at Wrigley, and...
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Hit or Miss?
>>How is one of this year’s launches faring?Product:branston relishCompany:premier foodsLaunch date:March 2005To complement its popular pickle range, Branston this year made its first foray into the...
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Getting all buttered up
Birds Eye is hot on the heels of Heinz’s WeightWatchers flavoured mashed potato launches (The Grocer October 15, 2005, p74) with two of its own frozen variants – Classic and Dijon mustard.The products, which have an rsp of £1.39 for 650g,...
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Heinz averts strike action
Strike action has been averted at a Heinz factory in Wigan.More than 800 workers had planned a walk out tomorrow in dispute of a pay offer worth approximately 4% over two years.However, Heinz has now offered a pay rise worth 8% over...
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Princes’ Quick way to fill gap
Princes is making its first entry into ready meals with an ambient product it claims rivals the taste and quality of fresh alternatives.Quick Eat! is a long-life ambient pot range of light meals including a mix of protein and carbohydrate in a...
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Heinz means business on salt
Heinz will become one of the biggest food brands to alter its packaging with a salt awareness message, timed to coincide with a multi-million pound government campaign launching on October 10.The company hopes to underline its commitment to...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: Mum’s IngredientsCompany: HeinzPrice: £1.19 for a 2x80g packMum’s Ingredients are jars of steamed and puréed core ingredients...
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Princes cans health message
Princes is the latest supplier to try and boost the health credentials of canned food with a new branded range of no-added-sugar and salt vegetables.The canned fish, fruit and vegetable supplier is putting a prominent 5-a-day logo on the range,...
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No beating the traditional fry-up
Despite health concerns, people still enjoy the traditional fry-up – including bacon, eggs and baked beans – particulary over weekends when they have more time to prepare and savour itHealth may be the fastest-growing factor affecting...
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Garrett moves on from brands role at Heinz
Scott Garrett, vice president of brands at Heinz, has left the company. Garrett joined the food giant in January last year as interim brand director and was promoted to the position of vice president of brands in January.Michael Mullen,...
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John West turns arty
John West is trying to net a more upmarket image for its new Scottish-sourced tinned sardines with a design featuring a painting of the sea.The ‘Raging Sea’, by young artist Ewa Polanek, shows the area where the sardines are caught and will be...
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HP joins Heinz on top table
Heinz has saucy plans for its new conquest. Siân Harrington reportsWhen HP, Lea & Perrins and Amoy sauces join Heinz tomato ketchup on the top table they will be able to boast a combined age of some 500 years. But if anyone thinks...
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Heinz buys HP Foods
Heinz has bought HP Foods from Danone for £470m, the group has announced.Heinz said that the agreement includes the HP and Lea & Perrins brands and a perpetual license to market Amoy Asian sauces and products in Europe.The brands...
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Supplier Spotlight
Agricultural co-op turned limited company Branston traces the start of its growth back to when it began supplying potatoes to Tesco in 1990. It has since steadily acquired most of the other Tesco potato suppliers, and the multiple is its sole...