All Ambient articles – Page 94
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Heinz boosts business prospects with Boers
Heinz has made a number of changes to its management.Jan Boers is moving up to the new role of director for business growth and development.Steve Turner, most recently integration director for Heinz’s acquisition of HP, replaces Boers as...
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Branston turns up heat in beans war
The baked beans war between Heinz and new contender Branston looks set to hot up even further with the launch of a £7m TV campaign aimed at switching consumers to Branston Baked Beans.As part of an aggressive marketing drive for the brand,...
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Deal may create new giant
A major deal combining the frozen food operations of Heinz and Unilever could be sown up in the next few months, a key industry source has claimed.The first round of bidding for Heinz’s up-for-sale frozen business is coming to a head while...
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Heinz gets Power in to soup up performance
Heinz UK & Ireland has appointed Gary Power as commercial director for soups.Prior to his promotion, Power was director of marketing for ketchup and condiments at Heinz Canada for three years. Heinz said that during his time in the...
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Heinz soups up indulgence factor for fat fighters
Heinz is ensuring dieters don’t miss out on indulgent soups with the launch of a low-calorie premium product in pouches.The WeightWatchers from Heinz range comes in four flavours similar to those found in the fresh aisles – tomato & basil,...
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Heinz gets back in the beans ad fray
Heinz has been forced into a dramatic u-turn over the advertising of its Baked Beanz brand following the entry into the market last month of Branston Beans.The company has lifted the freeze on above-the-line activity it made this summer to...
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Beans war breaks out
A price war between Heinz and Branston baked beans has erupted, just a week after Premier Foods took on the market leader with a Branston-branded version.As revealed by The Grocer last week, Premier is hoping to shake up the £222m baked beans...
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Ad spend to grow fresh trend
Del Monte is growing its advertising spend to more than £10m next year in a bid to dominate the consumer trend towards conveniently packaged and prepared fresh produce.The biggest challenge for the company is to put the brand in the chiller...
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Is Heinz in a pickle?
It’s Branston vs Heinz in the battle of the beans, says Claire HuThe slogan ‘Beanz Meanz Heinz’ could soon change in consumers’ minds to ‘Beanz Might Also Mean Branston’. In one of the biggest food brand clashes of recent years,...
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But it’s a yes from Delmonte as Edwards juices it up
Del Monte has announced it has appointed former Heinz general manager Leigh Edwards as commercial director of its juice and fruit company. Prior to joining Del Monte, Edwards held the position of customer development director at Wrigley, and...
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Hit or Miss?
>>How is one of this year’s launches faring?Product:branston relishCompany:premier foodsLaunch date:March 2005To complement its popular pickle range, Branston this year made its first foray into the...
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Getting all buttered up
Birds Eye is hot on the heels of Heinz’s WeightWatchers flavoured mashed potato launches (The Grocer October 15, 2005, p74) with two of its own frozen variants – Classic and Dijon mustard.The products, which have an rsp of £1.39 for 650g,...
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Heinz averts strike action
Strike action has been averted at a Heinz factory in Wigan.More than 800 workers had planned a walk out tomorrow in dispute of a pay offer worth approximately 4% over two years.However, Heinz has now offered a pay rise worth 8% over...
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Princes’ Quick way to fill gap
Princes is making its first entry into ready meals with an ambient product it claims rivals the taste and quality of fresh alternatives.Quick Eat! is a long-life ambient pot range of light meals including a mix of protein and carbohydrate in a...
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Heinz means business on salt
Heinz will become one of the biggest food brands to alter its packaging with a salt awareness message, timed to coincide with a multi-million pound government campaign launching on October 10.The company hopes to underline its commitment to...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: Mum’s IngredientsCompany: HeinzPrice: £1.19 for a 2x80g packMum’s Ingredients are jars of steamed and puréed core ingredients...
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Princes cans health message
Princes is the latest supplier to try and boost the health credentials of canned food with a new branded range of no-added-sugar and salt vegetables.The canned fish, fruit and vegetable supplier is putting a prominent 5-a-day logo on the range,...
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No beating the traditional fry-up
Despite health concerns, people still enjoy the traditional fry-up – including bacon, eggs and baked beans – particulary over weekends when they have more time to prepare and savour itHealth may be the fastest-growing factor affecting...
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Garrett moves on from brands role at Heinz
Scott Garrett, vice president of brands at Heinz, has left the company. Garrett joined the food giant in January last year as interim brand director and was promoted to the position of vice president of brands in January.Michael Mullen,...