Importer Food Sellers is gearing up for a summer push to boost sales of its hot sauce brand Cholula.

A UK-wide sampling promotion will see free bottles of Cholula Hot Sauce delivered to customers who order a Papa John’s Mexican pizza from 16 July until 9 September at 156 participating outlets.

The company launched an on-pack promotion in Tesco, Asda, Morrisons and Waitrose at the end of this month, offering shoppers savings on Virgin Experience Days.