Nestlé is introducing a plasticine-like new take on its highly successful Random sugar confectionery brand.

Rowntree’s Random Rip’ems comprises four fruit-flavoured jelly strips (apple, blackcurrant, orange and pineapple) that can be peeled, wrapped and moulded.

The sweets will roll out in a 35g pack with two strips (rsp: 50p), and a multipack of 10 strips (rsp: £1.55/145g), from 22 April. A £2.5m marketing campaign will support the launch from May.

Random sales are up 8% to £23.2m [SymphonyIRI total market 52 w/e 2 March 2013], helped by its January launch of Random Squidgy Speak, with £50m consumer value-added since 2009.

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